Week in Review – Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads

Smartphones and social media are driving mobile commerce in Britain

OpenX reports strong revenue driven by mobile and video ads

Rubicon Project cuts 100 jobs following Q4 revenue drop

Smaato provides additional mobile in-app and video advertising anti-fraud features

Urban Airship launches automation engine to improve in-app engagement

Google removed 3.2 billion ‘bad ads’ in 2017

InMobi partners with GeoEdge to improve user experience of mobile ads

Spotify expands Ad Studio in UK and Canada for mobile audio ads

Tapjoy launches Interplay Studio for expanded support for mobile in-app campaigns

Social media, mobile and mCommerce – a look at Generation Z

Snapchat adds branded content adverts to app

Half of retailers may lose sales due lack of mobile app technologies

Advertisers misjudge effectiveness of traditional media in favour of digital

Malicious mobile ad trojans decreased in 2017 – mobile ransomware doubled

Mobile app advertisers pay premiums as high as 100% above average for first impressions

Week in Review – Twitter tests third-party ad inventory integration & Snap lays off staff

Amobee rolls out custom bidding algorithms for mobile and digital advertisers

OpenX to ban user-unfriendly video advertising format

Snap to lay off 10% of its engineers

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