Omnistar has Created a Mobile App that Offers the Comprehensive Data of its Excellent Desktop Offering

Omnistar has created an app that allows all its desktop functions to be used on a mobile phone., allowing for control on the go.

The app allows the affiliate to sign up with the programme, as well as manage all aspects of the affiliate program, including checking commission reports. Amazingly it is compatible with all devices in their native formats, meaning the software works on a range of operating systems, detecting whichever one it is and adapting to those requirements.

Arlen Robinson, Chief Operating Officer at Omnistar said, “It is important that our customers allow their affiliate users access to their commissions and reports at any time and using whatever device.”

The Omnistar software gives users access to all their affiliate links, as well as a control panel to use their metrics, information and all the vital data necessary for a campaign.

The use of social media by people on the go surpassing that at a desktop offers huge opportunities for advertisers. There have been a number of prominent affiliate marketing companies pushing this mobile growth with their own apps – Vouchercloud, Topcashback and Quidco among them – many of them involving geolocation.

Mobile eCommerce is set to push affiliate market above its limits and can’t be ignored. Dawn Quigg of Affiliate Window
&buy.at says in the article,’ Our strategy team here at Affiliate Window have already conducted some research on how mobile is performing on the network and results to date have been astounding. We’ve seen it grow rapidly – from 1.5% of all sales in November 2010 to over 5% in June this year – a staggering uplift over just a 7 months period. In fact, it’s been predicted that £50million revenue will be generated this year from mobile alone on the network.’

The potential for huge growth is shown with a number of examples from Kiddicare and House of Fraser, who have seen mobile sales grow by very significant levels. Affiliate Window &buy.at beleives over £50m will be generated alone by mobile this year from their network.

HasOffers has released the first all in one solution for tracking mobile app installs, called Mobile App Tracking.

HasOffers designed this software as they realised no other company has addressed the tracking and reporting problems with mobile apps. This app allows users to identify exactly how many customers installed their application and what advertising channel influenced the user, providing cross-channel insight advertisers need to scale advertising.

CEO of HasOffers Lucas Brown said,’ “It seems crazy, but there is no simple way to know which marketing and advertising efforts are generating mobile app installs. Even the few ad networks that track total app installs have trouble identifying which mobile ads and campaigns are working and which ones aren’t.

The new app has a centralised dashboard for tracking the installation of apps with single SDK integration

It provides real time performance data

It simplifies working with a number of ads.

It certainly is an innovative leap and it is easy to see from the article why it is so popular as it includes a simple but very treasured piece of data for mobile usage.

For those looking for multivarite testing for their mobile ads, leading company LeadBolt may have the solution. This new software comes with a number of advantages and allows users make adverts more relevant and so increases monetisation through these means.

The software is innovative as it :

Comes with a software optimisation tool with an intuitive interface for setting up alternative versions of text, changing colours and other visual aspects of the ads, while testing all versions of an ad at once to determine the best performance ad settings.

• This means that users can find the best settings and then make them default, allowing flexibility and added control.
• It is available on both iOS and Android and works with other ad networks SDK’s.
• It is also easy to sign up to.

Dale Carr, LeadBolt’s CEO and founder said ‘ “App publishers want to earn the highest eCPM’s and CPM’s as possible on their traffic and customize the ads placed on their app so that they’re relevant to the app’s users. LeadBolt’s multivariate testing tool meets both of these needs.”

Omnistar who create leading affiliate marketing software for mobile have created a powerful new app.

Omnistar’s new mobile app for affiliate marketers allows users to have all Omnistar’s software in a smartphone to be used on the go, as is seen here. This app allows users to manage all their affiliate marketing from the phone’s programme, including checking their commission reports.

According to Chief Operating Officer Arlen Robinson, “We are extremely excited that are customers will now be able to empower their affiliate users with the ability to use their cell phones to manage their affiliate program.”

Using the native format, it is compatible with all devices and detects the OS on the phone upon download meaning it is simple to install. It works with most known software, is comprehensive and gives users user’s access to all of their affiliate links as well as to their control panel for instant access to information, metrics and other vital data, making it a great app.

Mobile affiliate marketing affiliates should think mobile first for a number of reasons

Once Again Apple’s domination in the smart phone market has been revealed; its device has showed the most growth in recent months. The well known huge expansion of this market means over 38 per cent of Americans have a smart phone and up to 66% of those occasionally at least look at them in front of the TV, the articles cites the ease of use being the most major factor for this.

Advertisers and companies are jumping onto this, with URLs at the end of commercials and eBay has also seen larger than projected growth – not surprising.

Tech savvy affiliates jump on board and optimise their mCommerce sites for mobile and creating mobile apps, which has the effect of turning some affiliates into brands of their own, not just a means to an end. This has in turn see greater cooperation with affiliates for advertisers.

Other notable stats are a near 50 per cent rise in social media use and the fact users spend more time on twitter via a desktop – up 347% – or in other words –a lot.

This has seen advertisers and affiliates in particular, focus on Twitter and put  comprehensive strategies in place. However, the article which goes into it in more depth, understands the bones of this are all affiliate tracing.

According to Snjit Atwal mobile ad spending and usage is increasing quicker than superman on genetically enhanced super-steriods.  Do we actually look at where this is going and change the marketing strategy for mobile? Are we blinded by this huge initial growth and not able to see that we should be using a different version of affiliate marketing for mobile?

Atwal looks into what motivates desktop buyers – vouchers, advice and cashback, comparing it to what motivates mobile use – something different.

Innovative uses of on/offline strategies by Quidco and Voucher Cloud are looked at before the obvious, where do we go from here question is asked.

So, where do we go from here?

Atwal looks into the uses of some lesser talked about but popular tech – NFC, or near Field communication. His idea, use NFC to bridge the gap between web and online consumer/ deal hunter by offering offline purchase points and a return on investment metric/ CPA – which means affiliate marketing in mobile.

A talk from LinkShare confirms what you want to hear – mobile is set to be big business 

We’ve come across some big figures from some very reputable sources and they point towards big success for mobile in the next few years. The following information was discussed at the A4U Expo.

No One Trusts Sales People – surprising?

Information Shopper states 92 per cent of people have more confidence in online information than in sales people – understandable!

Diane also suggested that mobile is set to catch up with desktops as regards purchases in the next five years – huge growth is expected. Even more interestingly, 55 per cent of all purchases on mobiles are made from home according to LinkShare. This would suggest people prefer using extremely portable phones for browsing over laptops and desktops with long load times.

Infrastructure 

Once phone connections are fast enough, it seems people have no issues utilising them for purchases over that of laptops. Currently, 93 per cent of people who did purchase items online had a positive experience – much of this is down to the increasing number of mobile orientated sites and the ease of buying online.

Humungous Growth on the Horizon

Growth in spending is expected to reach £75 billion by 2015 and even now 2.8 per cent of online purchases are done through mobile means.

The Conclusion

“Liane concluded by answering the question ‘Is the industry ready for mobile affiliate marketing’. She acknowledged problems with M-commerce such as the varying behaviour of the various mobile browsers, and some buggy platforms.” Though as we can see from the Japanese model, which granted has better infrastructure, we’re on the cusp of a revolution.

We explain LinkShare’s new Mobile Dashboard for sharing on the move

Time is of the essence for those involved in advertisement promotion, but fortunately there are companies out there such as LinkShare with their eyes on the prize.

So, what is this Innovation?

LinkShare’s understanding of the ability to work from mobile platforms has led to their latest offering – the LinkShare Mobile Dashboard. This is a site that allows you to pick out product and coupon links and share easily through email or social media with whoever you wish. The dashboard on the new feature is universal once you have a web enabled device, though there are a few differences here and there.

It’s quite easily done and LinkShare have added a guide. Though it is pretty elementary you can see how it works 

ePN allows a break between mobile and traditional traffic – a sign of the times

ePN Mobile  was launched by the eBay Partner Network Team at the Affiliate Summit East in a conference attended by some of the great talents of affiliate marketing.Look at the video and see what they’re up to

What’s Going On?

The new feature which became available last month on September 8th allows users to see the break between mobile and non mobile traffic in their reports from the team. Distinguishing between the two forms of traffic allows users to optimise their sites in accordance to their figures. This in turn will hopefully people utilising the information to further monetise their sites and increase revenue.

So Any Changes?

ePN Mobile doesn’t take a lot to of changes to implement and you won’t need to make any changes to your existing affiliate links

What’s this about Registration?

You will you need to register your domain as any traffic from unregistered domains will not be paid for – a change in the terms and conditions. Publishers will not need a mobile site to implement these changes and the same structures apply as regards monetisation as did with traditional traffic, the graphs just get an extra line for mobile traffic. See how it works.

Marketing company Affiliate Window predicts huge growth and shows huge majority of sales on iPhone

Mobile is growing rapidly and the increase in mobile sites means that we can expect to see rapid changes in how the technology affects our lives.

N umber Crunching

Affiliate Number’s facts and figures suggest a doubling in sales through mobile devices over the period of four months up to the end of March 2011, with one in thirty sales taking place through a handset. This meant over £3m in sales revenue for just April 2011 alone – not to be sniffed at.

The Big Apple

Figures for between November 2010 and April 2011, also suggest that Apple devices, particularly the iPhone accounts for a huge percentage of these sales. This is probably due to the quality of sites and conversions of sites through the iPad and iPhone. points out ‘ The iPad converts better than any mobile device; a logical statement given its relative similarity to a traditional laptop but the iPhone records far and away the most traffic.’ However, the Android platform isn’t short of positives and it had the largest relative growth.

Double isn’t Trouble

Doubling of

According to iabaffiliatemarketing.com, ‘The Hut Group, who have a series of affiliate programmes across both Affiliate Window and buy.at, is recording more than double the network average.’ So, expect to see this rise in sales continue through the year as is clear here.

Here’s the press release below:

Linking Mobile first to bring SMS and QR Code Technology to affiliate marketing sector

LONDON, 18 August 2011: Linking Mobile, the first UK based global mobile affiliate network,
which launched in May this year, is adding SMS and QR code technology to its offering. A
first for the advertising affiliate industry, it allows advertisers to connect with customers via
SMS and QR codes on a CPA basis through the mobile platform.

Linking Mobile has added new advertisers since May such as 02, Gameloft, Mazda, 3,
Fitness First and Kelkoo amongst others. These are in addition to founding brands Groupon,
Peugeot and Ghost Telecom.

David Fieldhouse, co-founder of Linking Mobile comments, “We are investing in technology to
elevate the affiliate model, it is no longer confined to the digital desktop space. QR codes can exist anywhere and, for the right brands, widens the accessibility and reach to consumers who are already accessing QR codes for offers and discounts. Our mobile display partners have been generating leads for advertisers for some time; QR now opens up the affiliate model to traditional media owners which is very exciting. The introduction of SMS also allows publishers with clean opted-in SMS databases to run advertiser campaigns.”

Peugeot is the first brand to trial the technology. Alex Newman, Head of Mobile forOmnicom EMEA says, “Linking Mobile has been very successful at delivering leads forPeugeot. We work closely with smart technology companies and Peugeot is the firstadvertiser to trial QR and SMS on a CPA metric. It has given us some interesting results and has encouraged us to work with Linking Mobile to scale this solution going forward.”

Co-founders David Fieldhouse, Strategy Director, David Phillipson, Commercial Director,and Phil Jones, Chief Technical Officer launched Linking Mobile to address a growing demand for CPA deals not available in the market. The LinkMAX™ platform, developed by Phil, operates globally and across all mobile devices. It gives advertisers and publishers with
mobile site and apps the ability to monetise their traffic while advertisers can acquire customers on a cost per acquisition (CPA) basis. Phil, with a team of mobile software engineers, is developing further bespoke technology to enhance the mobile affiliate offering.

Kissmyads deal

Pay day doesn’t have to come once a month. 60 Minute Payday is a matching service for a network of trusted cash advance lenders. They provide short-term financial solutions. That is, they help connect users with payday loans, cash advances or even short term loans that cover short term expenses. With an average acceptance rate of 99%, the users are not troubled by invasive bureaucratic requirements or the fear of having personal details hacked. The application procedure doesn’t involve any faxing of documents or credit checks, and it awards the loan within one hour.

For our publishers, this is a really attractive deal. It’s catered to the US audience for smartphones and tablets, and can be accessed anywhere. Very necessary for when users require such a service. Each subscription guarantees publishers a generous payout of 40 € CPA. Check it out here:

Sponsormob is growing 

We recently expanded our German sales team with the hire of Heiko Kasper, our new Director of Business Development for Germany. Heiko will be responsible for the growth and expansion of our performance marketing model throughout German speaking countries in western Europe (Germany, Austria, Switzerland). We also have two new account managers coming on board for France and Germany. We are excited about the future of our team and the mobile industry in general, which continues to expand rapidly!

Event season winding up

Our North American mobile advertising business has also expanded across social and mobile gaming and in more “traditional” web markets as well, such as travel, entertainment, retail, and finance. Because of this growth we will have a greater presence during the fall conference schedule. We will be exhibiting at Affiliate Summit East (Meet Market Table #119) and attending LeadsCon in New York City this month. In September we will be at the Mobile Market Summit in New York and at ad:tech London. October will see us at the Android Open in San Francisco and the Mobile Commerce Forum in Houston, Texas. November will also be busy for us, with Apps World North America, Apps Nation, and ad:tech New York (Booth #1350). If you are planning on attending any of these events, please get in touch with us, we would love to meet with you!

…..

Sounds like lots going on over at Sponsormob – the mobile affiliate market really is hotting up!

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Yeahmobi is the latest mobile affiliate network to launch into the market, following hot on the heals of other recent new entrants.  They have assembled some great offers across a range of CPA and mobile affiliate verticals including dating, games, apps and mobile content.

Publishers are getting guaranteed 100% fill rates, high quality offers, and quality campaigns.

For advertisers are Yeahmobi offering hands-on account management, real time optimization and guaranteed conversion rates.

So these guys are definitely one to watch in the mobile affiliate space and we welcome them here to Mobyaffiliates.

Start making money with Yeahmobi today

The US-based mobile CPA network Offermobi is now a year old and they have announced that they’ve done 3 million conversions to date.  When you bear in mind the number of clicks and impressions required to deliver that sort of volume it’s pretty impressive.  Say that 1% of people click on a link in an ad or whatever thats 100 impressions required for each click. If there’s a 10% conversion rate from those clicks that means it would have taken 100 * 10 * 3 million = 3 bn impressions to deliver those conversions!

The release is below:
Growth of 11,000 mobile publishers, impressive advertiser and click growth, and Beta launch of App Discovery Network are among key milestones that have defined the first year for the leading US-based mobile performance ad network
NEW YORK, July 12, 2011 /PRNewswire/ — OfferMobi, the first and leading US-based performance marketing ad network for mobile advertising campaigns, today announced several milestone achievements that the company has reached since its launch one year ago.
Some of the most notable milestones that OfferMobi has achieved in its first year in the mobile performance-advertising space include:
Publisher Growth: OfferMobi has added more than 11,000 mobile publishers and App developers over the past year since the company’s launch. Leading mobile web publishers, mobile social networks, and App developers across the iOS and Android platforms are monetizing their mobile traffic with offers from the OfferMobi network.

Client Growth: More than 90 advertising partners have partnered with OfferMobi over the past 12 months, fueling rapid expansion. Clients include CUnet, FlirtyMob, MobiTrans, and other leading players from the mobile, direct response and lead generation industries. Advertiser conversions (actions) to-date have passed the 3 million mark and are scaling quickly.

Clicks Growth: Since the company’s launch last year, the number of clicks on the OfferMobi network has hit the 30 million mark. The company’s offers are running across 850 million mobile ad impressions each month. As OfferMobi moves into the second half of 2011, the company is on track to reach one billion monthly mobile ad impressions served for its offers.

New Vertical Expansion: The OfferMobi mobile ad network is currently running more than 100 offers live for its advertisers in a growing number of vertical markets. Since its expansion to the education, dating, and entertainment sectors, OfferMobi has continued to grow its network to service new advertisers in several other industries, including home improvement, automotive, prepaid debit cards, the home refinancing sector, and other vertical markets.

App Discovery Network. The company recently launched the Beta version of its App Discovery Network™ platform available to both Android and iPhone developers, which enables mobile app developers to increase attention and drive high quality installs of their apps with a unique Non-Incentivized Cost-Per-Install (CPI) model.

“The continued growth of our performance-based mobile ad network validates our business model and is a testament to our service and commitment as we continue to provide more mobile advertisers, publishers, and developers with real world results through our performance-based platform for their mobile ads,” said Mark Roth, OfferMobi CEO. “As we move into our second year, our goal is to continue to meet the increasing needs of publishers and advertisers on our platform so they may continue to derive maximum ROI from their mobile campaigns. We continually strive to enhance our platform to provide superior results in the mobile marketing ecosystem.”
The OfferMobi platform has received acclaim in mobile advertising circles for its unique model as the first performance marketing network in the US focused solely on mobile campaigns. The OfferMobi model is based entirely on performance metrics and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that has defined the mobile ad network for the past decade. Advertisers that partner with OfferMobi pay only for an action — such as a lead generated, a subscription secured, a newsletter signup, an SMS list opt in, an App download — that they want the end-user to take.
OfferMobi has been recognized for its groundbreaking business model in several industry-leading publications including TechCrunch, Investor’s Business Daily, Yahoo! News, MediaPost, Mobile Marketer, and hundreds of other influential media outlets. The company has also exhibited at some of the largest mobile and online advertising events of the year including Ad:Tech, Leadscon, Affiliate Summit, and Digiday Mobile, and sponsored events such as MMA’s Mobile Marketing Forum and DMA’s Mobile Marketing & Media Conference.
For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit www.OfferMobi.com.

When google acquired admob for $750m it looked like the mobile advertising industry had been sewn up.  Admob was by far the largest mobile ad network, and combined with google would have huge power in the market.  At the same time, Apple, having acquired Quattro, another big mobile ad network, was rolling out its own iAds format, picking off the high end of mobile advertising.  The only question was how quickly the remaining independent ad networks (Millenial Media, Inmobi etc) would be snapped up.

Fast forward to today and the market looks very different.  There are a load of new exciting players operating in the mobile ad market, some of them making admob / Google look very much like a slow incumbent.  New models such as affiliate/ CPA, incentivised downloads and direct sales are being used to bring much needed innovation into the mobile ad space.

Here’s a quick run down of some of the more interesting new mobile advertising networks:

Mobfox has been making a lot of waves recently – it was founded by a 17 year old high school student but has achieved some great traction of the back of some innovative features.   The network promises to achieve much higher CPM than other networks such as admob, and it appears that they frequently manage to deliver this, according to app developers and publishers that have trailed them, at least in the portion of inventory that they can fill.   The user interface is very clean and similar to admob.  The added features mobfox offers include:

- eCPM manager – this allows publishers to set a minimum floor price for ads

- direct sales – publishers can use Mobfox as an ad server to sell ads directly and get to keep 100% of the revenue

- App Boost – offers a ‘guarantee’ of a top 25 place in the appstore by driving downloads through ads on their network

Features like these show that it’s the smaller, newer competitors that could be driving innovation in the market, not the big guys like Google/ Admob.

Mobpartner was launched only a couple of years after admob in 2008 however it’s only relatively recently that it has started to really take off.  Mobpartner operates on a CPA/ affiliate model paying publishers for specific actions such as completion of a form or download of an application.  The network recently raised a round of funding and is rapidly expanding.  The advantage mobpartner provides is the ability to offer a 100% fill rate to publishers and monetise any inventory across virtually any country.  As mobile commerce takes off and higher value affiliate offers come online (travel, retail, finance) mobpartner is well place to open up huge new revenue opportunities in the mobile sector with massive earnings potential for the rights apps and sites.  Again, for publishers and developers looking to make serious money, it’s new players like mobpartner, not the increasingly commóditised admob that provide the most promise.

Tapjoy is another really interesting player in the mobile monetisation space and again offers a totally different model to the incumbent mobile ad networks.  Tapjoy‘s model is based on providing incentives for users to download apps via a virtual currency.  So, for example, a user playing an iphone game and wanting to buy an extra level or unlock new features can download an app as an alternative way of payment.  Whilst these so called “incentivised downloads” or “offer walls” have recently been banned by Apple, they are still very much growing and operating on Android.  Tapjoy has also taken steps to ensure that they can run their ads on apple by changing some of the policies and approaches.

Tapjoy have just raised a big round of funding so we can expect a lot more innovation and new models linking mobile advertising and virtual goods from them going forward.

Burstly is another ad network launching some innovative features.  Similar to mobfox it allows publishers and developers to use its platform to sell directly to advertisers.  Burstly then aggregates this inventory and makes it available on an individual, named site basis.  This is the sort of targeting that had previously been confined to the premium CPM based networks such as Microsoft Mobile Ads and Fourth Screen Media.  This is great for advertisers who want to be able to target certain types of users or inventory rather than use the ‘blind’ networks of the likes of admob.

Liquid Wireless focuses on offers based on a cost per lead (CPL) model.  For example, satellite TV, consumer panels, educational institutions and so on will all pay for leads (typically a name and number/ address).  Liquid Wireless has also developed a pay per call lead generation model.  Again this is totally different from the way admob or most of the other mobile ad networks currently work.  Liquid Wireless also work very closely with their advertisers to optimize landing pages and so on for data capture.  They are rapidly gaining traction and another network to watch for the future.

So there’s five examples of different approaches to the mobile ad network model.  Clearly, just as in the PC/ online ad market there is going to be room for lots of different approaches and many different players in the mobile advertising ecosystem.

Related articles

• Mobfox (mobyaffiliates.com)
• Linking mobile announce new blue chip mobile affiliate partners (mobyaffiliates.com)

Linking Mobile the UK’s first global mobile affiliate network have announced that O2, Fitness First, Gameloft and Cupid have all joined the network as advertisers since the April 2011 launch. They join other premium advertisers on the network such as Groupon, Peugeot and Accident Advice Helpline.

David Philippson, co-founder said, “We are bringing premium CPA’s to the market for the first time. Publishers are delighted with the revenue and blue chip advertisers with good quality mobile leads.”  Linking Mobile operates globally and has campaigns live currently in 17 countries.

These guys are rapidly signing up some seriously good offers on their network – definitely one to watch in the mobile advertising space.  Anyway go check them out at linkingmobile.com

So give it a go and start making money with kissmyads today

Here’s the update from the Kissmyads team:

Thank you again for signing up as an affiliate of KissMyAds, a forerunner in Mobile Affiliate Marketing. Today, we would like to send you a short update about our service, which has started to really take off over the recent weeks. By now, we have signed up partners in the US, major European countries such as the UK, Germany, France and Spain, in key Asian countries such as India, Pakistan, the ASEAN states and China.

NEW OFFERS IN OUR SYSTEM

We are happy to announce that the range of offers is growing fast. So why don’t you check our platform today and see what advertising works well with for target audience. We currently feature new mobile-specific offers – mobile video entertainment services, social networks, and more. Our team is also in talks with new, some very high profile advertisers on a daily basis.

GROWING REVENUES FOR ACTIVE AFFILIATES

We are proud to mention that some of our affiliates are telling success stories. Implementing targeted strategies to spread the word of the featured offers, we now have marketing partners in many parts of the world that report daily revenues of several hundred US Dollars. Currently, our high performer achieves four-digit USD revenues on a daily basis.

Start making money with kissmyads today

Host and Post allows Sponsormob to host sign-up forms on mobile, collecting qualified leads on behalf of Advertisers and passing the information on successfully.
Advertisers simply let us take their internet landing pages and place them on Mobile. Sponsormob then gather the information and send it to the Advertiser.


It is interesting that sponsormob are moving to service mobile lead generation and data capture.  This is proving to be one of the fastest growing areas of the mobile marketing and mcommerce markets at the moment.


Sponsormob also mention that they will also be adding Click-to-Call. This feature will let Advertisers connect with users on the go, maximizing revenues.  This could provide a lot of advantages – increased revenue, accessing users directly, increased conversions.


Great to see sponsormob making waves and we’ll keep you updated for when they announce the launch of more features.

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