As smartphone and tablet penetration continues to grow at pace, there seems no end to the tidal wave of native apps being released onto Android, iOS and other platforms app stores. Indeed, this deluge is worn as a badge of pride by Google and Apple, and is a key component in deeming whether you have a successful mobile ecosystem (just ask BlackBerry and Microsoft). But while app developers undoubtedly benefit from the burgeoning market, they’re simultaneously suffering at the mercy of platform owners, as native app stores effectively monopolise distribution and – in the eyes of many devs – do a poor job of making apps discoverable. From mobile ad networks, incentivised networks, ASO, non-native app stores and App Reviews, a silver bullet for app
We’ve covered app promotion numerous times on mobyaffiliates, but one aspect we’ve not yet focused on is how to leverage app review websites to generate publicity. While internal app store reviews get the most attention these days from developers, external sites can lend an authoritative stamp of approval on your app and should not be discounted as part of the promotional mix. Furthermore, app review sites can go beyond simple reviews and encompass features, interviews, previews and other promotional activities that help advertise your application and boost its credibility. But app review sites have diverged wildly from their videogame, movie and music-based cousins. Many are still positioned as simply providers of unbiased opinion, while others have become multi-layered promotional platforms, which have no qualms about
Find the best IOS and Android Mobile App Developers in India It’s no secret that India’s app developer industry is booming. According to Forrester Research the country has the third fastest growing app market in the world and is predicted to generate $5.6 billion in revenue by 2015. Last year the industry grew by 22.6% and according to the Internet and Mobile Association of India there’s whopping 9,000 app development companies in the country. One of the reasons India’s app development community has exploded so quickly is the huge influx in foreign money, with western SMEs looking to take advantage of India’s ability to offer app development at a fraction of the prices charged in Silicon Valley or London. Hourly rates can be as little
Despite the boom in smartphones and mobile internet, SMS remains one of the most effective methods of mobile marketing. In this guide we’ll take a closer look at SMS marketing services and providers, delving into why the method still very relevant, how to best choose a provider/gateway, how to start a campaign and how to best leverage SMS to achieve your marketing goals. We’ve also got interviews with some of the biggest movers and shakers in the SMS marketing world and a directory of the top SMS marketing agencies and platforms. You can download this guide for your Kindle, iPad, Tablet or to read on screen Find more mobile marketing guides here Let us know about your SMS service or platform by getting listed Guide
Back in 2007, just before the launch of the first iPhone, few people could have predicted the huge impact smartphones and tablets would have on the videogame industry. Back then the PS3 and Xbox 360 had recently launched and – apart from Nintendo’s success with the DS – videogaming was still considered a living room activity, dominated by big budget ‘Triple A’ console titles and a demographic heavily skewed toward young males. But now – just a few years later – the traditional console market is struggling to maintain revenue growth and many believe the future of gaming lies in the massive (and growing) smartphone and tablet market. While consoles will always have a place, the writing is on the wall. The most compelling reason why
There is vast potential in the huge new mobile advertising channels that are opening up. But while expectations for mobile continually rises we’re constantly told that advertiser confidence, and ad spend, always seems to be two steps behind. We’ve discussed the problems facing mobile advertising numerous times before – there’s an oversupply of ad inventory created by an ever rising number of apps and mobile sites, while advertisers are cautious about spending due to problems with measuring mobile ad campaigns (tracking), which in turn has raised doubts over their effectiveness. While these problems persist, the light at the end of the tunnel is becoming increasingly brighter, and that light appears to be coming from mobile demand side platforms (DSPs) and mobile real time bidding (RTB).
As the mobile ad market matures, developers and publishers are faced with an ever increasing variety of ways to monetise their inventory. In the last couple of years numerous platforms have sprung-up that go beyond the functionality offered by typical ad-networks and expand into solutions where publishers can mediate ads from multiple networks, sell their inventory directly to advertisers, and take advantage of new sources of mobile advertising revenue from RTB or real-time-bidding. In this article we’re going to take closer look at mobile ad servers and supply side platforms, as well as the companies behind them, to get a better idea of how they can help your mobile business and generate revenue.
Mobile affiliate marketing has really started to take off over the last 12 months. But luckily we’re still in a period where competition is not overwhelming, so there’s still lots of opportunities out there and plenty of money to be made. Sure, there’s also a fair few problems when it comes to mobile advertising and the tracking of mobile marketing campaigns, but new tools, solutions and networks are springing up all the time as the space rapidly matures. If you’re new to mobile affiliate marketing, and you’re looking for a shove in the right direction, then you’ve come to the right place. Below we’ve rounded-up all the best mobile affiliate networks, some handy tracking and analytic solutions, as well as a selection of mobile affiliate
Effective analytics are essential for anyone looking to make money from mobile apps or websites – some may say even more so than the desktop online space. The mobile market is fragmented, with a multitude of platforms and device types, which can have a significant impact on how users experience a mobile offering, as well as which users engage. The more insight you have into who is using your app and how, the more effectively you can optimise your current offering, and the more targeted you can make your future apps. You can grab a downloadable version of this guide here to read on your iPAD, on-screen or print out from dropbox or on slideshare and scribd (also embedded below).
Apps and mobile sites are fast becoming as essential to businesses as regular websites. While there’s a thriving industry of developers and full service agencies that can take your mobile strategy from conception to execution, there’s an equally thriving industry of DIY tools that let you get your hands dirty and develop your mobile presence, across app stores and the mobile web, in a slightly more cost-effective manner. Whether you just want a mobile optimised landing page for your campaign, a full mobile site for your business, or an iPhone app for your band, there’s tool out there for most projects and you don’t need to write a single line of code to use them. Sure, most of these tools work on templates and are