Buying mobile advertising can be extremely complex. This playbook is designed to help you navigate the process effectively. All the content has been created by expert mobile media buyers at Performance Revenues based on their experience running 1000s of mobile advertising campaigns. For example, do you want to know how to buy mobile advertising? What’s the best way of planning your campaign, negotiating with ad networks and reaching positive ROI? This playbook provides you with cutting edge strategies from the experts.