Facebook App Install Ads GuideDownload >

Love it or hate it, Facebook remains one of the best ways to acquire valuable users for your mobile app. The social media giant’s app install ad units, introduced in 2012, have been widely praised by the industry and at the time of writing this guide Facebook said that around 40% of the top 100 grossing iOS and Android apps were running user acquisition campaigns on its network. But how do app install ads benefit app marketers and developers, and what should marketers look out for when running an app install ad campaign on Facebook?
Read our guide to find out.