Mobile Ad Server Report
This report covers the world of mobile ad servers, SSPs and mediation services. Mobile Ad Servers allow mobile app developers and publishers to integrate with multiple mobile ad networks and maximise the value of their inventory. In addition, a mobile ad server can support direct selling of mobile ads or integrate with internal cross promotion campaigns or with third party mobile app cross promotion services. Using a mobile ad server allows the mobile app developer a huge amount of flexibility in terms of managing mobile ads and promotional campaigns. This report covers all the major things you need to know about mobile ad servers and profiles the key players in the market.
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