Mobile ad servers with real-time bidding functionality open up publisher inventories to a buying market designed to maximise the value of each impression. They reduce the inefficiencies of working with multiple partners directly, by automating access to demand sources.
Why pick one ad network partner when you can pick hundreds? There is much to consider when choosing a mobile ad server, but too much choice can be a negative. To find the right fit for you, check out our list of the top mobile ad servers for 2016.