Top Mobile Ad Networks 2017

Artyom Dogtiev

Updated: July 21, 2017

The Mobile advertising industry landscape consists of two major parts – Supply, that is presented by publishers and a SSP (stands for Supply Side Platform) that aggregates mobile inventory of thousands of publishers and Demand, that is presented by a DSP (stands for Demand Side Platform) that allows advertisers to place mobile ads in publishers inventory. A Mobile Ad Network function is to serve a middle point between these two ends of the value chain, moving inventory across both supply and demand, either directly or via reselling or rebroking of inventory.

The pioneer in the mobile ad networks space was AdMob, that really took off after its acquisition in 2009 by Google, Inc. Over the years, some of the largest mobile ad networks were acquired by other major players in the field, like, for instance Flurry and BrightRoll by Yahoo, MoPub by Twitter, Millennial Media, Adap.tv by AOL and LiveRail by Facebook. At the same time, certain top mobile ad networks remained independent, like Chartboost, InMobi, Smaato, StartApp and TapJoy.

Exclusive Bonus: Download our Mobile Ad Networks 2017 Guide

One the most profound shifts in the mobile ad industry is that mobile apps are becoming a dominant place for ads to be displayed in, replacing traditional mobile web browser. This shift has even coined a new term – in app advertising. There is a simple reason that causes this transition – multiple researches demonstrate the fact that people spend most of the time with mobile devices, using apps, not browsing as they used to. With the number of mobile apps that continues to increase exponentially, mobile app advertising has a potential to replace mobile web ads completely. Today all highest paying mobile ad networks are laser focused on mobile as the fastest growing digital advertising sector.

Now, before we’ll start profiling top mobile ad networks, let’s define several characteristics to describe a mobile ad network.

Contents

Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV.

With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to forecast their revenue. The down side is that they may loose some extra revenue, if their app or website audience is really interested in a product or service they advertise. For that case CPC model would allow them to make more money.

With CPC (cost-per-click) model an advertiser is charged for each click made on her  or his mobile ads. This model works better for advertisers, because it allows them to pay only for instances when an interest to their product or service is explicit (their ads were clicked) and, as mentioned above, in some cases may work for publishers as well. For a publisher this model always presents a certain risk of him serving lots of ad impressions for free.

CPI (cost-per-instal) model implies that advertisers are charged only when a click on their ads resulted into an actual mobile app install. It’s a specific case of a more generic CPC business model. Cost-per-install price has become one of the most important metrics for mobile app marketers to measure and keep track of, because essentially it represents a price they pay to acquire customers and hence it should be factor into ROI calculations.

CPA (cost-per-action) type is more advanced version of CPI, when an advertiser is charged for specific action (in-app sale, subscription, form submit, sign up and more) users take inside an app that is advertised on a mobile ad network. This type of a business model presents more opportunities for publishers to monetize their inventory on one hand and more options for advertisers to grow their business on the other.

And finally CPV (cost-per-view) type is applicable to mobile ad networks that provide advertisers with video ad campaigns. With this model, advertisers are charged for each instance their video mobile ad was viewed. With the current pace of a video advertising growth, this model becomes more and more popular.

Types of mobile advertising networks

There are 5 major formats supported by top mobile ad networks – interstitial, banner, native, video and offer wall.

Interstitial ads

A full screen ads that cover the interface of their host application. This mobile ad format is most frequently used to display an ad between different app screens and it’s quite often displayed between different levels in a mobile game app.

Banner ads

A classical static or animated image ad, which is placed inside an app’s interface. Such ad may advertise a third party product, other digital or physical goods, as well as an option to expand an app’s functionality.

Native ads

Either a banner image or video ad that matches the form and function of the app interface it’s displayed in. The core concept of native ads to mimic an app’s interface to be least intrusive compared to other ad formats.

OfferWall ads

It is an ad unit within a mobile app that provides end users with lots of offers to engage with. The most frequent use case is mobile games, where offerwalls may either advertise third party games or a series of games from the same game developer.

Video ads

Video ads consist of a short, usually up-to 60 seconds, video clip to advertise products and services. This mobile ad format is most often used within media apps. There are two major types of video ads – in-stream and out-stream. With in-stream type, video ads are displayed full-screen before, after and within video content that is streamed inside an app. With out-stream type video ads are displayed on a web page, displayed inside a mobile app.

Mobile Ads Reporting

An advertising campaign performance data reporting is one of the key components that is crucial for its success. This information is provided by mobile ad networks to advertisers via an online dashboard. It includes data on such parameters of ads performance as number of impressions, clicks, installs, video ad views, platform, country, ad format and so on.

Mobile Ads Targeting

There are number of parameters that allow to narrow down a mobile ad campaign reach to a specific audience. These parameters are called targeting options, there are a number of such options but the majors are the following:

Geo

It allows to narrow down an ad campaign within a specific country or region. It enables mobile marketers to advertise a product or service that is relevant only within a specific region.

Device 

It allows to show ads on specific models of mobile devices only. This type of targeting lets advertisers to display ads on devices with a specific screen size and other hardware requirements, which allows to avoid a mobile ad experience degradation.

Carrier

With this option, it’s possible to show ads only to mobile users, who are served by a specific mobile carrier. It presents advertisers an opportunity to display ads to mobile users, those mobile carrier provides a better mobile signal reception in a specific area.

OS

it allows to show ads on mobile devices running specific operating system or even particular versions of OS. It gives advertisers a benefit of displaying ads to mobile users on devices that are best to display those ads software wise.

Connection

By applying this targeting option, it’s possible to show mobile ads on mobile devices when they are connected to the Internet either via Wifi or 3G/LTE connection.

Interests

mobile ad network that collect mobile users data and build their profile allows to narrow down an ad campaign on an audience segment with specific interests only.

Gender

This option allows to narrow down an ad campaign to mobile users of a particular gender. Naturally, just like with any kind of advertising such targeting is aimed to market goods specifically to females and males.

One of the best sources to check a particular mobile ad network performance is the AppsFlyer semi-annual Performance Index. Below you can see the snippet from the H1, 2016 edition and it covers media sources performance for both gaming and non-gaming apps for iOS and Android operating system. In the table, Power Ranking is a metric to rank a media source by the total volume of app installs it generates, Retention is a metric that speaks to a quality of app installs generated by a particular media source.

Mobile Advertising rankings

Top 10 Media Sources, Android OS, global, 2016

# Gaming Power Ranking Gaming Retention  Non-Gaming Power Ranking Non-Gaming Retention
1 Facebook Google AdWords Facebook Twitter
2 Google AdWords Twitter Google AdWords Google AdWords
3 AppLovin Facebook Avazu Facebook
4 Unity AdColony Mobvista AdColony
5 Chartboost Vungle AppFlood Vungle
6 Tapjoy Chartboost Twitter AppLovin
7 AdColony Unity Cheetah Mobile Mobvista
8 Fyber AppLovin StartApp Cheetah Mobile
9 IronSource Cheetah Mobile AppLovin YouAppi
10 Vungle Playhaven Yeahmobi Yeahmobi

Source: AppsFlyer Performance Index H1, 2016

Top 10 Media Sources, iOS OS, global, 2016

# Gaming Power Ranking Gaming Retention  Non-Gaming Power Ranking Non-Gaming Retention
1 Facebook AdColony Facebook Google AdWords
2 Unity Vungle Google AdWords Mobvista
3 Google AdWords Twitter Twitter Twitter
4 Chartboost Google AdWords AppLovin Facebook
5 IronSource AppLovin Liftoff AppLovin
6 Vungle Facebook Mobvista Liftoff
7 AppLovin Unity IronSource Unity
8 Mobvista Seads Taptica AdColony
9 Twitter Chartboost Chartboost Vungle
10 AdColony Applift Applift Taptica

Source: AppsFlyer Performance Index H1, 2016

Another company that provides data to measure mobile ad networks performance is Singular – the mobile marketing analytics platform that issued earlier this year the Singular ROI Index. It’s compiled based on the data the company derived from $3 billion in ad spending, 2.4 billion installs. The index factors in a number of metrics, such as mobile user retention, revenue per install and what is the most important – the cost to drive app users engagement.

Singular ROI Index Top 10, based on 1,500 iOS and Android app data, 2016

# iOS Android
1 Facebook Facebook
2 AdColony Google AdWords
3 Vungle Applovin
4 Unity AdColony
5 Applovin AdAction Interactive
6 Fyber Vungle
7 Mobvista Unity
8 AdAction Interactive IronSource
9 Chartboost motive
10 Apple Ads Tapjoy

Source: Singular 2016 Global ROI Index

And finally, the third company that helps to shape a snapshot of best mobile ad networks performance is TUNE. Its 2016 list, that presents the company top partners, factors in several characteristics to highlight the Top 25 advertising partners. These are adoption, reputation, TUNE Certified Partner Program membership, Clicks, Installs, Revenue per install during 30 and 60 days and last but not least – retention.

TUNE Top 10 Ad Partners List 2016

# Company
1 Google AdWords
2 AdColony
3 AppLovin
4 Twitter
5 IronSource
6 Vungle
7 InMobi
8 Chartboost
9 Applift
10 AdAction Interactive

Source: Top 25 global advertising partners of 2016

Now, when we have an understanding of  mobile ad network terms and featured a Top 10 ad network charts from the AppsFlyer Performance Index H1 2016 and Singular 2016 ROI Index, let’s take a look at the list of top mobile ad networks of 2017 we’ve compiled for app developers and mobile business owners to find the right one to work with.

Related:  Search our complete mobile ad networks database in our mobile advertising directory

Note: the companies on the list we’ve complied below are not in any priority order.

Our List of Mobile Ad Networks


Abmob

admob_logo

AdMob is a mobile advertising network, founded in 2006 by Omar Hamoui and acquired by Google in 2009. The value proposition for advertisers that delivers Admob is that they get a free ad generation tool to drive in-app installs and cross-promote apps. AdMob’s proprietary IAP (in-app purchase) house ad format supply advertisers with app app users that, based on the platform’s data, will most likely to download / buy a particular mobile app.

  • Mobile platforms: iOS, Android, Unity, Cocos
  • Campaign types: CPM, CPC, CPI
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, audience (user profile data)
  • Key markets: global

AdMob Case Study: Appkruti


AdColony

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. AdColony has been a marketing partner choice of Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers. It features Instant-Play™ HD video technology, proprietary rich media formats and a global performance advertising business and programmatic marketplace.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US

Rich Media Advertising


unity Ads

unity_ads

unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity Technologies in 2014. The mobile ad platform was designed to advertise mobile games and it’s catered to help game developers to monetize on their games more efficiently using video ads. Th unity Ads team is focused on delivering native video ads solution that allows game advertisers to get much more of game players making in-app purchases than industry standard 3% on average.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPI
  • Ad formats supported: Banner, Video, Interstitial
  • Targeting: device, connection, operating system, country
  • Key Markets: United States

Unite 2015 – How to make money with Unity Ads without pissing off your players


Chartboost

Chartboost

Chartboost is a mobile game users acquisition company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC, CPI
  • Ad formats supported: Content Lock, Interstitial, OfferWall, Video
  • Targeting: Custom
  • Key Markets: global, United States

How to use the Chartboost Dashboard


Applovin

Applovin is a marketing automation and analytics company, founded by Adam Foroughi and Andrew Karam in San Francisco, US. The core goal of the Approvin mobile ad network operations is delivering high quality users. To acquire such users the platform analyzes all ad campaign results to focus the consequent campaign on app users who will most likely to interact and transact inside an advertiser’s mobile app.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPA
  • Ad formats supported: Custom
  • Targeting: Custom, Re-targeting
  • Key Markets: United States

AppLovin – The Fastest Growing Mobile Advertising Company


Vungle

Vungle is one of the leading performance marketing platforms for app advertisers. It brings advertisers mobile users through engaging video ads. They rely on Vungle’s creative optimization technology, targeting, and HD video ad delivery to reach and acquire high-quality users globally. Top mobile publishers rely on Vungle to generate revenue with engaging video ads.

  • Mobile platforms: Android, IOS
  • Campaign types: CPC
  • Ad formats supported: Video
  • Targeting: Custom
  • Key Markets: UK, United States, US

Vungle mobile in-app video advertising company

Smaato

Smaato is a global real-time advertising platform for mobile marketers and app developers. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global

Introducing SDX: The Smaato Demand Platform

Mobrain by Headway

Mobrain by Headway is a mobile ad network, founded in Spain in 2010, with a focus on CPI acquisition. It helps advertisers to reach and engage mobile users. The network features Mobrain Genius – sophisticated fraud protection system and Headway Data audience clusters building and management system powered by Dataxpand.

  • Mobile platforms: Android, IOS
  • Campaign types: Mobile Ad Network, Mobile DSP
  • Ad formats supported: Banner, Content, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, LATAM, Middle East, SEA, US

Headway Studio Innovation Reel


Kimia

Kimia is a premium online advertising network with global reach. Kimia focuses on bringing together premium publishers and direct advertisers utilizing their proprietary ad serving technology and team of over 150 employees in offices in Madrid, Barcelona, Mumbai, Singapore & Shanghai.

The company offers publishers high converting offers in multiple verticals, global coverage, information on market trends, its market with the top 20% of its offers, premium account management in 14 languages; real-time stats; flexible payment schedules; and compliance protection.

  • Mobile platforms: All
  • Campaign types: CPA, CPL, CPM, CPI
  • Ad formats supported: Display banner, Mobile pop-under, Interstitial, Redirect / Direct link
  • Targeting: carrier, device, geo location, demographic
  • Key Markets: Global

Meet Kimia 2017!

Mpire Network

Mpire Network is a performance-based agency, founded in Ontario Canada in 2013. The mobile ad network it operates, features easy-to-use ad campaigns setup, suite of tools to control budget, target and schedule ad campaigns with ease.

  • Mobile platforms: Android, Desktop, IOS, Windows Phone
  • Campaign types: CPA
  • Ad formats supported: Display
  • Targeting: Custom
  • Key Markets: Global

Mpire Network performance-based agency

Billy Mobile

Billy Mobile is mobile ad network company, founded in Barcelona, Spain in 2014. It provides advertisers with access to 5,000+ direct publishers, features anti-fraud protection system and superior account management support.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPC, CPI, CPL
  • Ad formats supported: Banners, Direct links, Video
  • Targeting: Custom
  • Key Markets: Global

Self-service Platform for Media Buyers

GOWIDE

GOWIDE is a global mobile ad platform, launched in 2013 by ComboApp mobile app marketing agency. GOWIDE’s App Booster proprietary app install generating solution allows app marketers to drive downloads for their apps with dynamic CPI bidding, it features global reach and scalable inventory. With a simple three step signing up procedure, users can can launch app install campaign with as small as $100 deposit.

  • Mobile platforms: Android, IOS
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: Banners, Interstitial, Native, Social, Video
  • Targeting: Audience, Custom, Device, Platform
  • Key Markets: Asia, Europe, North America

GOWIDE mobile ad platform

Mobvista

Mobvista new

Mobvista is a mobile advertising and game publishing company, founded by Robin Duan in March, 2013 in Hong Kong, China.  An acquisition of nativeX in winter of 2016 has brought to the company the nativeX video monetization technology and, in a combination with Mobvista’s mobile advertising market reach, it dramatically increased the company’s potential to generate revenue for publishers and advertisers.

  • Mobile platforms: Android, OS
  • Campaign types: CPI, CPA
  • Ad formats supported: Full-screen, Ad feeds, Native, Banner
  • Targeting: custom
  • Key Markets: China, Global

Mobvista Leading Global Mobile Advertising Platform EN

Mobidea

Mobidea is a mobile ad network for advertisers to increase their number of customers and boost profits. It supports a number of verticals such as Beauty, Sweeps, Coupons & Vouchers, Mobile Content, Pin Submits, Dating, Games, Music, Health & Fitness and Videos. Because Mobidea’s platform is CPA-based, it allows advertisers calculate ROI of their ad campaigns and be efficient.  By sending advertisers notifications of user post events, such as churn or unqualified leads, Mobidea can identify the best and most efficient sources of traffic.

  • Mobile platforms: Android, Feature Phone, IOS, Mobile Web, Windows Phone
  • Campaign types: CPA, CPL, CPS
  • Ad formats supported: Banners, Interstitials, Overlay, Pop Under, Pop Up, Redirects
  • Targeting: Custom
  • Key Markets: Global

Adsterra

Adsterra is a mobile advertising network performance-based solutions for advertisers and media partners worldwide. It features anti-fraud protection system, real-time ad campaign monitoring and optimization and pounder retargeting.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPI, CPL, CPM, CPO
  • Ad formats supported: Banners, Direct links, Display, Interstitials, Leaderboard, PopUnder, Push up ads, Rectangle, Skyscraper, Sticky footer, Video banners
  • Targeting: browser, Carrier & WI-FI, device and vendor, Geo and language, Keyword, OS, OW
  • Key Markets: Worldwide

Advertise with Adsterra Network

PassionTeck

PassionTeck is leading monetization and app distribution platform. Its mobile ad network features PassionTeck’s Mobile Performance Guarantee™ that allows advertisers to pay for specific actions only, online purchases, app installs and more. With a combination of pattern-recognition algorithms and human curation, PassionTeck system manages to detect and prevent fraud.

  • Mobile platforms: Android, IOS
  • Campaign types: CPI
  • Ad formats supported: API, Banner, Display, Interstitial, Video ads
  • Targeting: Channel, Country, Device
  • Key Markets: Worldwide

Passionteck mobile ad network


mobileCore

mobileCore is a mobile ad platform, launched by ironSource in 2012. In heart of the mobileCore mobile ad network is a sophisticated campaign manager solution that features multiple ad-unit and campaign type support, creative assets management and advanced reporting.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel

mobileCore website home page


Fyber

Fyber

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPM, CPI, CPV
  • Ad formats supported: Banner, Interstitial, Native, Video
  • Targeting: carrier, device, OS
  • Key Markets: Global

Cyber mobile advertising self-service platform

Fyber


InMobi

InMobi is a mobile advertising platform, founded by Naveen TewariAmit GuptaAbhay Signal and Mohit Saxena in San Francisco, US. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network advertisers can launch brand engagement, user acquisition or remarking ad campaigns.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banner, Native, Video, Interstitial, Rich Media
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States

The InMobi Story


Tapjoy

tapjoy
Tapjoy is an app monetization and mobile user acquisition company, founded by Lee LindenBen Lewis and  Mitch Liu in 2007 in San Francisco, US. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPD, CPI, CPM
  • Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
  • Targeting: custom
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States

Feature Focus: Tapjoy’s Future Value Map


Startapp

Startapp is a mobile advertising company, founded by Gil Dudkiewicz and Ran Avidan in December, 2010 in New York, US. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global

StartApp Smart Targeting


RevMob

RevMob was founded in 2012 by CEO Gui Schvartsman in Brazil. Revmob has mobile traffic partners in over 180 countries, its mobile ad platform features audience geo, carrier, device and other types of targeting, various ad formats, including interstitial, pop-up, video and more.

  • Mobile platforms: Android, Corona, IOS, Unity
  • Campaign types: CPC, CPI
  • Ad formats supported: Interstitial, Video, Pop-up, Rich Media
  • Targeting: geo, device, carrier, connection speed, genre
  • Key Markets: Global

RevMob: How to Make Money With Apps


AirPush

AirPush

AirPush  is one of the largest ad network for Android OS, founded by Asher Delug in December, 2010 in Los Angeles, US. The mobile ad platform for advertisers is characterized by Performance Creative Initiative solution that gives them access to custom design, media buying, as well as real-time campaign optimization to maximize their campaigns efficiency. The other distinctive feature is the Conversion Optimizer solution to increase mobile ad campaign performance via utilizing sophisticated learning algorithms.

  • Mobile platforms: Android
  • Campaign types: CPC, CPM
  • Ad formats supported: App Icon, Messaging, Notifications, Offerwall
  • Targeting: custom
  • Key Markets: Global, United States

Airpush Overview

Black6Adv

Black6Adv is a selfe-serve mobile ad network, founded in San Marino, Italy in 1997. It provides advertisers with real-time stats, RTB, option to buy ad slots on its own network and multiple ad formats support.

  • Platforms: Android, Blackberry, IOS, Windows
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banner, InApp Ads, PopUnder, Popup
  • Targeting: Custom
  • Key Markets: Arabian market, Asia, Europe, LATAM

Black6Adv mobile ad network

 


ClickDealer

ClickDealer

ClickDealer is a global performance marketing agency, founded in 2012 by Max Polyakov in Menlo Park, US. ClickDealer has a vast network of 7,000+ publishers that allows the company to generate more than 5 million conversions a month and bring 3+ million mobile app installs monthly. In June of 2016 ClickDealer acquired Fiksu and it brought its FreeMyApps and DSP to the lineup of ClickDealer’s in-house mobile solutions.

  • Mobile platforms: Android, OS
  • Campaign types: CPA, CPL, CPC, CPI, CPS
  • Ad formats supported: Native, Video, Banner
  • Targeting: custom, retargeting
  • Key Markets: Global

ClickDealer Legendary MeetUp, 2015


Leadbolt

Leadbolt

Leadbolt is an app discovery and user acquisition company, founded by Dale Carr in 2010 in Sydney, Australia. A leading Australian mobile ad network, it provides Direct Deals Marketplace for publishers to get the best offers. Leadbolt is capable to deliver with LTV (life-time-value) users, high retention rates (a time a mobile app user continues to use an app). Among the clients the company has are Ketchapp, Five Bits, NQ Mobile.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets:

Monetize Your Mobile Apps


CPALead

cpalead

CPALead is mobile & web ad and affiliate network, founded in 2006 in Las Vegas, US. Android TV targeting support is one of the features that set this company apart other mobile ad networks. Since 2006, CPAlead has paid out over $100,000,000 to mobile app and website developers in over 180 countries.

  • Mobile platforms: iOS, Android, Web
  • Campaign types: CPI, CPA
  • Ad formats supported: Dynamic Interstitial, Offer Walls, Banner
  • Targeting: country, OS, OS version, device
  • Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, United Kingdom, United States

Introducing CPAlead


Epom

epom

Epom is an ad serving company, founded by Anton Ruin in 2010 in Kiev, Ukraine. Provides reliable 24/7 technical support that covers tech. issues, advice on inventory management and media planning. Among Epom partners are Aol, Ask.com, Smaato, Amazon.com, Aliexpress. Among features that the company provides publishers with are 100% fill-rate, global reach and highest eCPM.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPA
  • Ad formats supported: Interstitial, Background, Banner, Native, Video
  • Targeting: country, language, OS, browser, behavioural, demographic
  • Key Markets: Canada, Europe, Germany, UK, Ukraine, United States, US, USA

EPOM Ad Server for Networks


YeahMobi

YeahMobi is a performance based mobile advertising company, founded by Peter Zou and Frank Wang in May, 2009 in China. Among all ad formats that are supported by YeahMobi, a special focus is made on Native ads that allow advertisers and publishers to deliver user-friendly experience and relevant ads. Another feature that distinguish YeahMobi from other companies is location-based ad format support.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPA
  • Ad formats supported: Native, Interstitial, Video, Ad Walls, Feeds, Icons, location-based ads
  • Targeting: options supported by ad platforms by Facebook, Google, Yandex an VK.
  • Key Markets: Global

YeahMobi performance based mobile advertising


Mobusi

mobusi

Mobusi logo

Mobusi is a mobile performance advertising agency. Founded in 2012 in Madrid, Spain. Mobusi has more than 20, 000 publishing partners and 5,00 advertisers in Europe and South America.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global

Mobusi mobile advertising network


Propeller Ads

Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 750M daily advertising impressions across the globe. PropellerAds has more than 120,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Mobile Dialog, Mobile Interstitials, Banner, Popunder, Direct links
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier
  • Key Markets: Global

Global Advertising Network PropellerAds


MobAir

MobAir is a performance-based mobile app marketing platform, launched in 2015 in Israel. The mobile ad network platform offers advertisers 100% fill rate, focus on native ad format, as well as full automation and control over their ads performance.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Interstitial, Banner, OfferWall, Video
  • Targeting: n/a
  • Key Markets: Global

MobAir mobile monetization and advertising platform

mobair_homepage


Avazu

Avazu is multinational corporation in the digital marketing industry,
specializing in cross-device advertising and mobile game publishing, founded by Yi Shi in October, 2009 in Germany and later headquartered in Shanghai, China. Avazu features Precision Ads – a pay-per-calling advertising platform to drive quality leads and revenue to businesses.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPA, CPL
  • Ad formats supported: Banner, Interstitial, Text ad
  • Targeting: device, carrier, OS
  • Key Matkers: APAC, Asia, China, Latin America, Middle East, United States

Avazu Mobile DSP


Adcash

Adcash is a real-time advertising trading platform, founded in 2008 in Tallinn, Estonia. Adcash mobile advertising network is driven by proprietary AdApt Engine that features a number of algorithms to provide maximum relevance, as well as Reach Estimate function that allows advertisers to access their ad campaign reach before its launch.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPM, CPC, CPA, CPL, CPV
  • Ad formats supported: Banner, Interstitial, Video
  • Targeting: Custom
  • Key Markets: Global

Adcash Advertising Technology


msales

msales_logo

msales is programmatic traffic monetization platform, launched in 2004 by Marcel Jaeger and Simon Schreiber in Germany. msales mobile advertising network solution features sophisticated fraud detection tools, ad units compression, delivering high volumes of clicks (4 billion clicks / month), as well as great conversion volumes (6 million / month)

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPI
  • Ad formats supported: Banner, Native, OffferWall, In-app
  • Targeting: Custom
  • Key Markets: Global

msales introduction


Mobobeat

mobobeat-logo

Mobobeat is a mobile performance network that was established in 2008 in Madrid, Spain. Mobobeat rewards publishers with a progressive scheme of payouts, that depends on a volume, starting from 60% and all the way up to 80%. The company also offers a referral program, according to its term publishers are paid 4% of the net revenue for each referral. Global coverage is another advantage that sets the company apart of competitors, Mobobeat is running 1000+ converting campaigns in over 200 countries.

  • Mobile platforms: iOS, Android, Mobile Web, Windows Phone
  • Campaign types: CPI, CPM, CPC, CPA
  • Ad formats supported: Banner, Interstitial, Native, Offer Wall, Pops, Redirect, Video
  • Targeting: Country, OS, Carrier, Category
  • Key Markets: Global

Mobobeat talks Mobile In-App Ad Opportunities


Appnext

512_Appnext_POSlogo

Appnext is a mobile app discovery company with a platform that operates on a self-serve CPI bidding basis. It was founded in 2012 by Elad Nantason. Appnext’s ad solution features extensive database of 350 million mobile app users, it operates in 180 countries, has a community of more than 30,000 developers, where any new advertiser can get to know fellow developers and get valuable hints for launching his own ad campaigns.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI
  • Ad formats supported: Interstitial, Notification
  • Targeting: Country, Device, Channel
  • Key Markets: Global

Adding an app to Appnext


minimob

minimob is a performance-based platform company, founded in 2013. With a help of sophisticated logic & real-time evaluation solution to analyze thousands of custom offers from advertisers, minimob is capable to deliver custom offers that generate highest eCPM. Thanks to having 30 an office in 30 cities worldwide, Minimob provides 24/7 support that covers all timezones.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI
  • Ad formats supported: Banner, Video, AdWall, in-app ad
  • Targeting: Country, OS, App Store, Traffic type
  • Key Markets: Global

minimob mobile advertising and app marketing company


AppsUnion

AppsUnion

AppsUnion is a mobile performance based ad network, founded in 2012 in China. AppsUnion ad platform delivers more than 80 billion impressions monthly, it features large in-house traffic and global media buy.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types:  CPC, CPI, CPA
  • Ad formats supported: Banners, Interstitial, Native, OfferWall, Rich Media
  • Targeting: OS, Platform
  • Key Markets: Global

AppsUnion global mobile ad network
AppsUnion

Final Thoughts

The list of 38 mobile ad networks we’ve composed in this article presents a snapshot of some of the best players in this field. Of course this is not the ultimate list and there are more mobile ad networks but it does represent the ones that are well established, trustworthy and we suggest you to consider working with one or more of them.

To pick up the right mobile ad network to advertiser your app(s) or to monetise your app(s) or mobile website traffic you need to consider such criteria as what platform and key markets a particular company covers to match your targeted audience, will you be able to accept payments via payment methods it supports. As well as if a particular ad network offers programmatic mediation solution or not. Programmatic mediation allows publishers to monetize their traffic more efficiently with the highest bid offers. The most efficient ad formats of today, and most likely of foreseeable feature, are Native an Video.