France, Private Exchange Advertising Networks

Reach out mobile ad networks that provide France-based mobile users targeting capabilities. France is the third largest market in Europe, with digital advertising spending, according to eMarketer, passing this year $3 billion mark. Among largest spenders on mobile advertising, that mobile publishers should be aware of, are automotive, financial services, retail, travel and consumer packaged goods verticals. According to eMarketer, in 2017 French mobile users spent more than 2 hours a day with apps, the same year mobile phone internet user penetration reached 65%. The number of monthly active mobile internet users in France is projected to increase from 50 million in 2015 to 56 million in 2022., Generally ad exchanges function is to provide publishers with a system for ad networks and direct advertisers to compete for impressions in their mobile or desktop inventory. Private ad exchanges take this idea one step higher, allowing big premium publishers with strong brands to let ad networks, media buyers and ad agencies to compete for their inventory in real time. In case if some inventory is left unsold it goes to public ad exchanges for a price set by a market.

Updated: March 23, 2018