Germany, Private Exchange Advertising Networks

In this section we list mobile advertising networks that can help to geo-target your ad campaigns to Germany-based mobile users. Mobile publishers should know that in 2017, according to Priori Data, German app developers generated more than $750 million, the most out of all European countries. eMarketer data reveals that in 2017 mobile advertising spending in Germany reached $3.5 billion, more than 50% of all digital advertising investment was spent on mobile ads. Overall Germany digital ad marketplace is well balanced and presents advertisers a wide spectrum of options to reach various target audiences. In 2015 the total number of internet monthly active users in Germany reached 65 million (in 2017 the total population of Germany reached 83 million) and projected to gain 4 million by 2022., Generally ad exchanges function is to provide publishers with a system for ad networks and direct advertisers to compete for impressions in their mobile or desktop inventory. Private ad exchanges take this idea one step higher, allowing big premium publishers with strong brands to let ad networks, media buyers and ad agencies to compete for their inventory in real time. In case if some inventory is left unsold it goes to public ad exchanges for a price set by a market.

Updated: March 21, 2018