CPS Advertising Networks

CPS stands for Cost-Per-Sale, it is a payment model according to which advertisers are charged for sales generated by publishers via ads placed in the publishers mobile or desktop inventory. CPS is a specific case of a broader CPA (Cost-Per-Action) advertising payment model. CPS can be calculated with the following formula: CPS = Total cost / Total sales number. This metric significantly varies from one digital or physical product sold digitally to the other. This model is particularly beneficial to advertisers because allows them to minimize their marketing and advertising costs.

Updated: March 23, 2018


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