Mediation Advertising Networks

Mobile ad mediation software solution for mobile publishers to setup, manage and optimize multiple mobile advertising networks, using single SDK integration. In a contrast with other advertising solutions, this is the first big one that serves not the advertising side of the digital ad equation but the publishers one. It’s been used by app developers to significantly increase revenue stream they generate with their app inventory. Essentially ad mediation works the following way - once mobile user launches the app and it triggers an ad request, an ad mediation platform receives that user’s request parameters, the platform optimization engine kicks in to define which ad source can fill the request and secure the highest CPM and the highest-paying ad is served to the user.

Updated: April 13, 2018

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