Private Exchange, Direct Advertising Networks

Generally ad exchanges function is to provide publishers with a system for ad networks and direct advertisers to compete for impressions in their mobile or desktop inventory. Private ad exchanges take this idea one step higher, allowing big premium publishers with strong brands to let ad networks, media buyers and ad agencies to compete for their inventory in real time. In case if some inventory is left unsold it goes to public ad exchanges for a price set by a market., Direct trading model is based on app developers mutual exchange of ads to advertise their apps. In a nutshell it works the following way - the moment one app in the network generates app install for another app it advertises, it gets credit to get an install from that other app it’s just generated an install for. Using this model, app developers can establish their own rules and terms for how much they charge for such ad exchange if anything and what mutual traffic they’re expecting from each other.

Updated: March 21, 2018


Largest mobile ad server & RTB exchange

Epom Ad Server

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