Private Exchange, Premium Advertising Networks

Generally ad exchanges function is to provide publishers with a system for ad networks and direct advertisers to compete for impressions in their mobile or desktop inventory. Private ad exchanges take this idea one step higher, allowing big premium publishers with strong brands to let ad networks, media buyers and ad agencies to compete for their inventory in real time. In case if some inventory is left unsold it goes to public ad exchanges for a price set by a market., What sets Premium advertising networks from the rest is that they have a higher standard for both advertisers and publishers they work with. This higher standard translates into greater earning potential and it’s not because these networks have higher rates for CPA, CPM or CPC but because the quality of ads is genuinely higher, what leads to better conversion and therefore bigger revenue for publishers and loyal customers for advertisers.

Updated: March 23, 2018


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