[a•mo•bee] is a premium mobile ad nework and technology company, offering a wide range of advertising/monetization solutions for advertisers, developers/publishers and organisations. [a•mo•bee]’s primary offering, PULSE, involves the latest mobile advertising technology including a secure and industry-designed mobile advertising platform and also incorporates a wealth of analytics, reporting and campaign management tools. [a•mo•bee] also offers a downloadable ad SDK for smaller scale in-app advertising, which is compatible with iOS, Android and Blackberry and features built-in rich media support.
For advertisers [a•mo•bee] offers its “leading edge technology” in a range of creative, marketing and strategy focused tools. Advertisers can run and integrate Rich Media, Immersive Video and 3D mobile ads based upon a campaign that involves algorithms for optimal price points and budget allocation. Ensuring that advertisers get the highest ROI available on their advertising spend, [a•mo•bee]’a analysis tools measure requests, impressions, click rates, conversion rates etc for effective tracking and anlaysis. On the publishing side, [a•mo•bee]’s secure platform ensures that publishers can increase the potential revenue in their app real estate. Tools offered include inventory forecasting, 3rd party ad serving, integration with over 80 ad networks and global DSPs and ad-serving.
|Types:||Mobile Ad Network, Mobile Ad Server|
|Models:||CPA, CPC, CPM|
|Ad Formats:||Banners, Rich Media, Video|
|Key Markets:||Asia, Israel, Latin America, United Kingdom, United States|
|Targeting:||Audience, Demographic, Device, Keyword, Operator, OS|
|Trading Models:||Premium, Private Exchange, programmatic, Real Time Bidding|
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.@wsj talks with Singtel about the #acquisition of @TurnPlatform https://t.co/UPB1xro3bu(about 10 hours ago)
.@Adweek on @amobee #acquisition of @TurnPlatform for $310 million https://t.co/4X7wZqzqpe https://t.co/lJYQuzPcPK(about 12 hours ago)
RT @Adweek: .@Amobee acquires ad-tech company @TurnPlatform for $310 million: https://t.co/d1ZRbQiJkb https://t.co/o1LsDle9r9(about 14 hours ago)
RT @adexchanger: The full story on the deal as the long-rumored acquisition of @TurnPlatform by @amobee finally happens. Next up? https…(about 17 hours ago)
Kim Perell, @amobee’s CEO, discusses the #acquisition of @TurnPlatform in @AdExchanger https://t.co/xwpsHOQVrw(about 20 hours ago)