Addictive Mobility is a mobile advertising solutions platform, operating across the United States, Canada and the Middle East. The platform delivers technology-focused solutions that aim to understand and engage the customer whilst providing deeps insights of customer experience to mobile advertisers and brands. Addictive incorporated Machine Learning optimisation into its advertising services to deliver key campaign metrics to keep users well informed about campaign efficacy. One of Addictive Mobilty’s main features is it’s focus on customised campaign targeting. Advertisers can choose from a variety of targeting options including Location based targeting incorporating past and present user location data and Social behavioural targeting for more tailored campaigns. A wide range of during and post campaign reports and analytics are available through Addictive’s proprietary Real Time Reporting Dashboard, with focuses on post click interactions, post click attribution and Geo Analysis all delivers in single page campaign reports. The platform supports interactive, rich media formats including video, animations, and images to increase user interaction.
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