Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.
Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.
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NEW: #Adelphic launches Adelphic Deals, empowering clients with direct, #programmatic access to PMP inventory:… https://t.co/wWlXTqtaNh(about 11 days ago)
On Memorial Day, Adelphic remembers and gives thanks to those who have dedicated their lives to serve and protect our country.(about 27 days ago)
RT @MMMagTweets: .@AdelphicMobile integrates @integralads, sees video viewability climb 'as high as 70 per cent' https://t.co/mguNgpeNvQ(about 33 days ago)
#ICYMI: #Adelphic adds @integralads viewability reporting, giving marketers a full targeting & measurement solution… https://t.co/YOg31xZPFQ(about 34 days ago)
NEWS: #Adelphic becomes one of the first DSPs to offer @integralads’ viewability metrics from a single dashboard:… https://t.co/9FVMNZX4Pe(about 38 days ago)