Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.

Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.

  • Unique a-tag to scale retargeting and measure performance ROI
  • Predictive Data Platform provides flexibility for campaigns with insights into key campaign variables
  • Monetize and increase value of app inventory with in-house and 3rd party ad sales

Adelphic Mobile Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network, Mobile DSP
Ad Formats:Banners, Rich Media
Key Markets:USA
Trading Models:Self Service

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Latest Tweets from Adelphic Mobile:
  • AdelphicMobile

    Michael Provenzano, CEO of Vistar, discusses programmatic OOH in the latest installment of Real-Time Banter

    Retweet Reply Favorite (about 21 days ago)
  • AdelphicMobile

    RT @integralads: We've partnered with @AdelphicMobile on pre-bid targeting for cross -channel campaigns. Read more on @MediaPost: https://t…

    Retweet Reply Favorite (about 25 days ago)
  • AdelphicMobile

    Proud to partner with @integralads to offer pre-bid targeting for cross-channel campaigns #viewability

    Retweet Reply Favorite (about 25 days ago)
  • AdelphicMobile

    @AdelphicMobile excited to partner w/ @TripleLiftHQ to bring #programmatic #native to grow mobile brand advertising

    Retweet Reply Favorite (about 38 days ago)
  • AdelphicMobile

    Great piece in AdExchanger from our head of product, Yael Avidan, on the quest for scale

    Retweet Reply Favorite (about 42 days ago)
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