Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.
Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.
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More from Gartner on Adelphic’s cross-channel identity approach https://t.co/o02arVyQmc(about 6 days ago)
RT @factual: Two of our favorite @AdelphicMobile clients stopped by our HQ yesterday. Thanks for visiting Ethan and Colby! https://t.co/4mj…(about 11 days ago)
RT @LauraKasakoff: Very excited to announce @PushSpring's app ownership data integrated with our @adelphicmobile platform! https://t.co/T0…(about 14 days ago)
RT @lum: Apple's iOS 10 and it's impact on ad tech https://t.co/C0SRTlmOx1 @larakiara @AdelphicMobile @businessinsider(about 14 days ago)
RT @MediaPost: .@Adelphic partners with .@PushSpring on target audience segments https://t.co/gu1uzVqjWo @tobielkin(about 14 days ago)