Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.
Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.
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Thrilled that Adelphic will be joining the Time Inc. family! https://t.co/Am0AhEpLsO(about 1 day ago)
Thanks to eMarketer for sharing thoughts from our CEO, Michael Collins, at their Industry Preview event https://t.co/7lRowtI0at(about 4 days ago)
Excited to be a launch partner with Freckle for their location-based attribution tag https://t.co/GysC9W5Fpt(about 4 days ago)
Excited to be the first DSP to offer Sharethrough’s native video placements via programmatic buying. https://t.co/tyhTwWCPFU(about 14 days ago)
New: Real-Time Banter with @sarahfayboston on Artificial Intelligence and Machine Learning https://t.co/sqgpvLTwxR @GlasswingVC #AI #ML(about 39 days ago)