Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.

Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.

  • Unique a-tag to scale retargeting and measure performance ROI
  • Predictive Data Platform provides flexibility for campaigns with insights into key campaign variables
  • Monetize and increase value of app inventory with in-house and 3rd party ad sales

Adelphic Mobile Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network, Mobile DSP
Ad Formats:Banners, Rich Media
Key Markets:USA
Trading Models:Self Service

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    #Adelphic discusses how #CPG #marketers can achieve success & close the #attribution loop in @MediaPost:

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    Thrilled that Adelphic will be joining the Time Inc. family!

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    Thanks to eMarketer for sharing thoughts from our CEO, Michael Collins, at their Industry Preview event

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    Excited to be a launch partner with Freckle for their location-based attribution tag

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    Excited to be the first DSP to offer Sharethrough’s native video placements via programmatic buying.

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