Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.
Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.
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#Adelphic adds digital #OOH to its #programmatic cross-channel offerings via @xBarryLevine in @MarTechToday: https://t.co/T7rwr2O6cl(about 5 days ago)
#Adelphic’s #programmatic #DOOH offering helps clients like @MDCPartners reach audiences in real-world moments:… https://t.co/ufgZPktmlQ(about 10 days ago)
NEW in @AdAge: #Adelphic extends cross-channel #programmatic buying to #digital out-of-home: https://t.co/MTzWEhMeik #OOH(about 12 days ago)
#Adelphic is wishing everyone a safe and happy 4th of July! https://t.co/OelH0PJ1Ge(about 104 days ago)
NEW: #Adelphic launches Adelphic Deals, empowering clients with direct, #programmatic access to PMP inventory:… https://t.co/wWlXTqtaNh(about 124 days ago)