Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.
Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.
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Michael Provenzano, CEO of Vistar, discusses programmatic OOH in the latest installment of Real-Time Banter https://t.co/RdOIlcA0qd(about 21 days ago)
RT @integralads: We've partnered with @AdelphicMobile on pre-bid targeting for cross -channel campaigns. Read more on @MediaPost: https://t…(about 25 days ago)
Proud to partner with @integralads to offer pre-bid targeting for cross-channel campaigns #viewability https://t.co/ELp42KZxjE(about 25 days ago)
@AdelphicMobile excited to partner w/ @TripleLiftHQ to bring #programmatic #native to grow mobile brand advertising https://t.co/DFrSZx9Va9(about 38 days ago)
Great piece in AdExchanger from our head of product, Yael Avidan, on the quest for scale https://t.co/caTXlu5jHq(about 42 days ago)