Adelphic Mobile is a unique mobile advertising platform that enables the efficient buying and selling of targeted mobile media. Adelphic incorporates ‘poly-dimensional targeting technology’ to combine mobile, contextual and demographic data with behavioural segmentation to create what it terms as the Adephic a-tag. The a-tag can be used to scale retargeting opportunities and measure performance ROI across mobile advertising. Adelphic works with advertisers and publishers seeking to monetize alike.
Adelphic has also released two specific mobile marketing solutions – AudienceCube and the Predictive Data Platform (PDP). Using AudienceCube, advertisers can leverage data to find the best performing audience segments and then optimise campaigns accordingly in real-time. The PDP is a tool to engage mobile audiences at scale, and as such provides advertisers with flexible ways to run mobile campaigns and also enables developers/publishers to enhance the value of their inventory with in-house and third party ad sales.
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RT @MMMagTweets: .@AdelphicMobile integrates @integralads, sees video viewability climb 'as high as 70 per cent' https://t.co/mguNgpeNvQ(about 4 days ago)
#ICYMI: #Adelphic adds @integralads viewability reporting, giving marketers a full targeting & measurement solution… https://t.co/YOg31xZPFQ(about 5 days ago)
NEWS: #Adelphic becomes one of the first DSPs to offer @integralads’ viewability metrics from a single dashboard:… https://t.co/9FVMNZX4Pe(about 9 days ago)
At the @iab #NewFronts, @TImeInc discussed the power of Time Inc., @viant_tech and #Adelphic's data - excited to be… https://t.co/9ceDI2O2po(about 22 days ago)
Exciting news today! The integration of #Adelphic into the Viant Advertising Cloud® is complete! https://t.co/38n4yeBGgw(about 23 days ago)