Admob is one of the world’s largest CPC mobile ad networks, founded in 2006 in Mountain View, US. It offers a vast array of tools and solutions to monetize and promote apps and mobile websites. AdMob basically connects advertisers with publishers/developers via it’s mobile marketplace, enabling advertisers to create and run targeted ads and developers to generate higher profits from their advertising revenue.
Advertisers can utilize Admob to promote their apps and mobile sites, via in-app advertising or cross-promoted with free house ads. Developers looking to monetize their apps and sites can choose and run a range of ads with a simple SDK download (for iOS, Android and Windows Phone 7).
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Admob was simply the first major mobile ad network and the best. Innovated in all sorts of areas including mobile ad serving, in-app ads and more. Still a huge network (the app inventory of google) but it has fallen way behind in terms of innovation vs new competitors such as Leadbolt, Inmobi and the new breed of app/ game monetisation platforms - the tapjoys, chartboosts and so on. Still huge reach and scale though.