AMR (Admost Mediation Router) is a entirely mobile ad mediation tool which is used to country and ad type based ad networks optimization, to maximise the revenue of applications. AMR is integrated with +30 major ad networks and automatic waterfall algorithm serve the most revenue generator ad networks’ ads per country and per ad zone in order.
AMR’ s algorithm is based on the weighted eCPM rates and with the fill rate and also the diversity of the ads distribution. Primary objective is to gain the maximum efficiency of each network to increase the overall eCPM rate on average. Concisely, raising the value of each request and ad zone. Each of our publishers serve the highest diversified quality ads to their user, get the maximum efficiency from each ad network and the maximum earning in overall.
AMR is a client-server tool; its client part is an SDK embedded into apps and its server part is a database which keeps all the statistics collected from ad networks and its own SDK.
AMR SDK counts all impression numbers in each app for each ad placement and country and sends all these data to the database, also imports only revenue data from each ad network per country and placement by APIs automatically. eCPM rates are calculated in AMR database itself. AMR SDK pulls eCPM rates of each ad network for all the ad placements in the app for the country where the user opens the app.
Apps call only AMR SDK to get a list of ad networks in order of waterfall algorithm, so applications know which ad network is better to serve in order. AMR SDK’s profession is just routing the app in order of calling ad networks to maximise the earnings.
|Platforms:||Android, Cordova, IOS, Unity|
|Types:||Mobile Ad Network|
|Ad Formats:||Banner, Interstitial, Native, Offerwall, Video|
|Key Markets:||Europe, LATAM, United States|
|Targeting:||App, Country, Custom, Demographics|
|Trading Models:||Managed Service, Self Service|