Affle is a Singapore-hq end to end mobile marketing company. Having started in 2006, Affle has been a pioneer in the field of mobile app-dev, ad-tech & analytics and has built significant scale and intelligence backed solutions by its robust profile data and insights about millions of users, which continues to grow larger and richer by the day. Affle’s investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. Affle has introduced in this world a unique data led insights driven mobile ad dsp – Affle MAAS (mobile audience as service).
Affle’s Mobile Audience as a Service (“MAAS”) platform is an ad DSP that helps advertisers maximize their mobile marketing campaigns’ ROI with real time and actionable audience intelligence and optimizations. This solution is available for the advertisers and publishers across the globe, and it has evolved as per the requirements of the evolving mobile marketing ecosystem and changing user behaviour towards consumption of content and mcommerce on mobile apps and WAP. Depending on the user kind, Affle MAAS platform is available in two different versions:
Mobile Advertising – Affle MAAS O6
Affle MAAS O6 or Affle Mobile Audience as Service (optimizer) is the managed services version of MAAS, in which every advertiser gets a dedicated account / campaign manager who not only helps in setting up his campaign, but also optimises it as per the pre-defined KPIs/ goals for the campaign. Some of the salient features of this platform are:
Mobile Advertising – Affle MAAS Xtend
Affle MAAS Xtend is an easy to use self-serve mobile marketing platform made for the advanced performance marketers and app owners. One can easily setup and run a app performance campaign on the platform within 4 simple steps.
Campaign management & Attribution
Offer Walls & automated campaign delivery
|Types:||Mobile Ad Network|
|Models:||CPA, CPC, CPD, CPI, CPM|
|Ad Formats:||Banners, Interstitial, Native, Notifications, Offerwall, Rich Media, Social, Text Ads, Video|
|Key Markets:||Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Israel, Japan, Korea, Malaysia, Middle East, NewZealand, Singapore, Thailand, UK, US, Vietnam|
|Trading Models:||Fully Managed, RTB, Self Service|
|Tracking:||ad2campaign, Apps Flyer, Custom, HasOffers, Mobile App Tracking, RAT|
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I have worked with Affle for a couple of months and the delivery has been great for the CPI campaign so far. The analytics available on the platform made it very easy to track KPIs.
I have been working with Affle for over a year for marketing my e-commerce app in Asia. Really nice and easy to use platform and helpful team