Push notification ad network

Airpush claim to offer advertisers between 10-30  times the amount of revenue from adverts when compared to CPM. Airpush focuses on both advertisers and developers and offers sign up, push notification and icon adverts to the former on the Android OS.

AirPush was founded in Los Angeles in the USA and currently over 40,000 developers use their software. This is because they can earn between more and also as it allow monetisation of 100 per cent of users and not just active users. These conversion rates are also ideal for advertisers and as the ad network has few virtual clicks and also offers real time analytics it has become very popular in this field also.

Push notification adds allow advertisers and developers to earn $CPM weekly and are optimised to monetise inactive users. The company estimates that only 5-15 per cent of installs become active users , but claim this can be up to 100 per cent with their Push Notification Ads.

Their sign up ads can be triggered anytime inside an in app session and show each time the app launches by default, as well as between levels or during natural breaks in the app. Sign up ads are said to generate $20 and have built in algorithms to choose the highest yielding full  page format in real-time.

Icon ads provide CPMs of between $12-$36 and can be used in parallel with other ad units. They can be used to monetise active and inactive users alike and reside as shortcuts on the desktop. This results in higher monetisation and allows users one click access to high value content such as daily deals and mobile search. They are also easy to delete, with one click, one of the wonders of AirPush.

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