AppNexus

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AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
Advertisers can run multiple screen campaigns including mobile from a single point
Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

AppNexus Info

Platforms:	Android, IOS, Mobile Web
Types:	Mobile Ad Server, Mobile DSP
Models:	CPA, CPC, CPM
Ad Formats:	Banners, Rich Media, Text, Video
Key Markets:	Australia, Canada, France, Germany, UK, USA
Targeting:	Custom
Trading Models:	Fully Managed, Real Time Bidding
Tracking:	Custom

AppNexus News

Week in Review - Pinterest, YouTube, Snapchat and Instagram expand consumer and advertiser options Posted on March 23, 2018 by Anne Freier
Integral Ad Science launches new mobile in-app solution to protect programmatic advertisers Posted on March 19, 2018 by Anne Freier
Rockerbox launches new marketing platform that focuses on audience behaviours Posted on March 08, 2018 by Anne Freier
Week in Review - What happened in mobile advertising this week Posted on November 10, 2017 by Anne Freier
"We’ve reinvented the DSP" - AppNexus presents first programmable demand side platform Posted on November 07, 2017 by Anne Freier
Google and IAB attack fake advertising inventory by running secret tests Posted on July 26, 2017 by Anne Freier
Mobile ad companies are joining Amazon's header bidding platform to boost programmatic demand Posted on June 26, 2017 by Anne Freier
How to Protect Your Profit in the Affiliate Industry Posted on April 24, 2017 by Artyom Dogtiev
Mobile ad network AppNexus bans Breitbart News from using its ad services over 'hate speech' violation Posted on November 24, 2016 by Anne Freier
The power of mobile data - adsquare updates private marketplace for private deals and adds more partners Posted on September 08, 2016 by Anne Freier

Latest Tweets from AppNexus:

Ad tech vendors should welcome increased transparency in the programmatic supply chain -- that is, if the value the… https://t.co/LhjB03JooT
(about 1 day ago)
In this infographic, we break down the key differences and attributes of server-side and client-side header bidding… https://t.co/z4Wkm2aqsX
(about 1 day ago)
Your ads mean nothing if nobody can see them. That's where viewability measurement comes in. Get the 101 here.… https://t.co/C4StmVit1t
(about 1 day ago)
Native ads boast click-through rates 8.8x higher than the average display ad. Get more data-driven advertising insi… https://t.co/Rt6jrvi754
(about 2 days ago)
The AppNexus platform is seeing more video ad requests than ever -- about 57 billion a month.… https://t.co/bbTe4cEGf2
(about 2 days ago)

AppNexus Rankings

Top App Install Ad Platforms 2017 Posted on August 17, 2017 by Artyom Dogtiev

AppNexus Competitors and Alternatives

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YouMi

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Cauly

Advertising in your hand

AppNexus Reviews

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