AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
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"Brands should demand 80 per cent of their dollar goes to the publisher." https://t.co/qPgntATVb4 https://t.co/kIfx8tISGo(about 12 hours ago)
At Optimize, we discussed the trends shaping ad tech: data-driven buying, custom-built tools, and header bidding.… https://t.co/AcAGFTur39(about 13 hours ago)
We talked to https://t.co/Aunr5nv2jc's new chairman about the organization's goals for open source header bidding! … https://t.co/z9WEsAuj9B(about 14 hours ago)
Our Chief Data Scientist talked to @exchangewire about how data science is set to revolutionize advertising.… https://t.co/oOep2JpbaH(about 16 hours ago)
#HeaderBidding hasn't just upped revenue for publishers. It's bringing engineering and ad ops closer together. https://t.co/9OPWXbIbUM(about 16 hours ago)