AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom

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Mentions of AppNexus on the MobyAffiliates blog:
Latest Tweets from AppNexus:
  • AppNexus

    "Brands should demand 80 per cent of their dollar goes to the publisher." https://t.co/qPgntATVb4 https://t.co/kIfx8tISGo

    Retweet Reply Favorite (about 12 hours ago)
  • AppNexus

    At Optimize, we discussed the trends shaping ad tech: data-driven buying, custom-built tools, and header bidding.… https://t.co/AcAGFTur39

    Retweet Reply Favorite (about 13 hours ago)
  • AppNexus

    We talked to https://t.co/Aunr5nv2jc's new chairman about the organization's goals for open source header bidding! … https://t.co/z9WEsAuj9B

    Retweet Reply Favorite (about 14 hours ago)
  • AppNexus

    Our Chief Data Scientist talked to @exchangewire about how data science is set to revolutionize advertising.… https://t.co/oOep2JpbaH

    Retweet Reply Favorite (about 16 hours ago)
  • AppNexus

    #HeaderBidding hasn't just upped revenue for publishers. It's bringing engineering and ad ops closer together. https://t.co/9OPWXbIbUM

    Retweet Reply Favorite (about 16 hours ago)
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