AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom

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Mentions of AppNexus on the MobyAffiliates blog:
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  • AppNexus

    AppNexus' @Owen_Sagness talks to @Xaxistweets about the future of advertising: https://t.co/PgvfyUUuDt

    Retweet Reply Favorite (about 1 day ago)
  • AppNexus

    How Brands Differentiate through Quality and Creativity in the Programmable Age: https://t.co/wg9w2yZSBE

    Retweet Reply Favorite (about 4 days ago)
  • AppNexus

    Are you a current junior looking for an internship this summer? Apply today to be an #AppNexusIntern: https://t.co/TQ2t6WeZ7p

    Retweet Reply Favorite (about 4 days ago)
  • AppNexus

    What does it really take to be a programmatic-first publisher? @Digiday https://t.co/bwLgdWfd9h

    Retweet Reply Favorite (about 4 days ago)
  • AppNexus

    AppNexus Continues to Improve Viewability Measurement with Desktop, Mobile, Video and Flashless Technology: https://t.co/RzERlZT3RQ

    Retweet Reply Favorite (about 5 days ago)
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