AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom

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Mentions of AppNexus on the MobyAffiliates blog:
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  • AppNexus

    Machine learning is coming. We told @thetimes what it means for marketers in their special issue on the Future CMO.… https://t.co/6nr9GyBqlU

    Retweet Reply Favorite (about 3 days ago)
  • AppNexus

    We told @thetimes why marketers will love machine learning as part of their special edition on the Future CMO!… https://t.co/q8CY2s61bM

    Retweet Reply Favorite (about 4 days ago)
  • AppNexus

    We teamed up with @play_buzz to tell publishers how they can monetize with video even if they have no video content… https://t.co/uGKZCkOUX8

    Retweet Reply Favorite (about 4 days ago)
  • AppNexus

    Connected TV accounts for nearly 10% of all video viewing. Learn how AppNexus is helping publishers monetize on CTV… https://t.co/xRQGB8PXqh

    Retweet Reply Favorite (about 5 days ago)
  • AppNexus

    Great audience question from our latest webinar: Do outstream video buyers use PMPs? Get the answer here. … https://t.co/05JzIiMgW0

    Retweet Reply Favorite (about 6 days ago)
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