AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
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How @Spotify, @Amazon, and @Zappos built successful digital marketplaces via @digiday: https://t.co/s58nEB9cD1(about 5 days ago)
Myth: #HeaderBidding causes latency. Reality: Not when you do it right. What are the other header bidding myths? https://t.co/hH13QCxLqz(about 5 days ago)
RT @Jopwell: #CoffeeWith: @AppNexus Account Manager Eric Toribio on achieving #career #success @ribs177 #TheWell #wellread https://t.co/gIB…(about 6 days ago)
Check out AppNexian Eric Toribio's feature on Jopwell! AppNexus partners with Jopwell to source diverse talent. https://t.co/PzQSy4sy3k(about 6 days ago)
NYC Mayor @BilldeBlasio shows off designs for planned tech hub @ AppNexus: https://t.co/pKCBECq5vW(about 10 days ago)