AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom

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Mentions of AppNexus on the MobyAffiliates blog:
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  • AppNexus

    Myth: Header bidding causes latency. Reality: Not when you do it right. https://t.co/fUiFqFtBxr https://t.co/0r0mrt8HW1

    Retweet Reply Favorite (about 47 minutes ago)
  • AppNexus

    How The Washington Post uses AI to do native at scale. https://t.co/nTvBX8yObZ https://t.co/0aFLEbyWUn

    Retweet Reply Favorite (about 2 hours ago)
  • AppNexus

    Ad spend on digital video will top $13B in 2017 vs just $7.68B in 2015. How can you capitalize w/o video content?… https://t.co/hSy9RHO6EQ

    Retweet Reply Favorite (about 3 hours ago)
  • AppNexus

    Ads.txt will bring more trust to digital advertising. Here's our breakdow of how it works and why we support it.… https://t.co/6GTuAoH12P

    Retweet Reply Favorite (about 4 hours ago)
  • AppNexus

    With Viewable CPMs, you only pay for impressions users see. Get to know the new currency of online advertising.… https://t.co/r3ztWhgylK

    Retweet Reply Favorite (about 23 hours ago)
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