AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
- Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
- Advertisers can run multiple screen campaigns including mobile from a single point
- Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID
AppNexus Info
| Platforms: | Android, IOS, Mobile Web |
|---|---|
| Types: | Mobile Ad Server, Mobile DSP |
| Models: | CPA, CPC, CPM |
| Ad Formats: | Banners, Rich Media, Text Ads, Video |
| Key Markets: | Australia, Canada, France, Germany, UK, United States |
| Targeting: | Custom |
| Trading Models: | Fully Managed, Real Time Bidding |
| Tracking: | Custom |
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Mentions of AppNexus on the MobyAffiliates blog:
- Google and IAB attack fake advertising inventory by running secret tests Posted on 26th July 2017 (about 3 months ago)
- Mobile ad companies are joining Amazon's header bidding platform to boost programmatic demand Posted on 26th June 2017 (about 4 months ago)
- How to Protect Your Profit in the Affiliate Industry Posted on 24th April 2017 (about 6 months ago)
- Mobile ad network AppNexus bans Breitbart News from using its ad services over 'hate speech' violation Posted on 24th November 2016 (about 11 months ago)
- The power of mobile data - adsquare updates private marketplace for private deals and adds more partners Posted on 08th September 2016 (about 1 year ago)
Latest Tweets from AppNexus:
Header bidding could be the spark that ignites programmatic native. https://t.co/zvJywgRicy https://t.co/MnlGwr8QNx
(about 7 hours ago)
We're releasing a free tool for publishers to verify that their ads.txt files are configured correctly.… https://t.co/ln3fjP2u6y
(about 8 hours ago)
It's a skill every technologist needs: the ability to ask questions and learn from the people around them.… https://t.co/KVrqUPV3US
(about 11 hours ago)
Our simple breakdown of the pros and cons of server-to-server header bidding. https://t.co/iQFg08HOsX https://t.co/dMVf0DR2ad
(about 12 hours ago)
Our programmable bidder lets buyers mix and match our algorithms with their own for optimal bid valuation.… https://t.co/m7W1IeeLaq
(about 3 days ago)
- Introducing the Ads.txt Validation Tool Posted on 16th October 2017 (about 12 hours ago)
- How to Network with Salesforce (And Without the Small Talk and Lukewarm Spinach Pastries) Posted on 11th October 2017 (about 5 days ago)
- Old Challenges, New Solutions: Introducing The 2017 AppNexus Women’s Leadership Forum Posted on 11th October 2017 (about 6 days ago)
- How I Learned to Stop Worrying and Ask Questions Posted on 05th October 2017 (about 2 weeks ago)
- Mentoring the Next Generation of Tech Entrepreneurs with NFTE Posted on 03rd October 2017 (about 2 weeks ago)
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