AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
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