AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Server, Mobile DSP|
|Models:||CPA, CPC, CPM|
|Ad Formats:||Banners, Rich Media, Text, Video|
|Key Markets:||Australia, Canada, France, Germany, UK, USA|
|Trading Models:||Fully Managed, Real Time Bidding|
Ad tech vendors should welcome increased transparency in the programmatic supply chain -- that is, if the value the… https://t.co/LhjB03JooT(about 1 day ago)
In this infographic, we break down the key differences and attributes of server-side and client-side header bidding… https://t.co/z4Wkm2aqsX(about 1 day ago)
Your ads mean nothing if nobody can see them. That's where viewability measurement comes in. Get the 101 here.… https://t.co/C4StmVit1t(about 1 day ago)
Native ads boast click-through rates 8.8x higher than the average display ad. Get more data-driven advertising insi… https://t.co/Rt6jrvi754(about 2 days ago)
The AppNexus platform is seeing more video ad requests than ever -- about 57 billion a month.… https://t.co/bbTe4cEGf2(about 2 days ago)
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