AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Server, Mobile DSP|
|Models:||CPA, CPC, CPM|
|Ad Formats:||Banners, Rich Media, Text, Video|
|Key Markets:||Australia, Canada, France, Germany, UK, USA|
|Trading Models:||Fully Managed, Real Time Bidding|
Our latest intern blog provides insight into how AppNexus' People Analytics team unearths actionable HR data and sh… https://t.co/GuH6xzv9bO(about 39 minutes ago)
Diversity and inclusion: Where we are today and how we plan to get better. https://t.co/WUK6iviLuZ https://t.co/o4FvR5xcEO(about 42 minutes ago)
Learn how the AppNexus platform makes programmatic buying more transparent by signaling auction rules to bidders fo… https://t.co/OFutG17L4x(about 1 hour ago)
"Ranker has content available for users to vote on, use for recommendations, trivia, and generally get lost in a co… https://t.co/frZulwDOEW(about 3 hours ago)
Randomizing the order in which bidders are called puts your header bidding partners on an even playing field. How e… https://t.co/svea3sOvBI(about 4 hours ago)
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