AppNexus

AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
Advertisers can run multiple screen campaigns including mobile from a single point
Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

AppNexus Info

Platforms:	Android, IOS, Mobile Web
Types:	Mobile Ad Server, Mobile DSP
Models:	CPA, CPC, CPM
Ad Formats:	Banners, Rich Media, Text Ads, Video
Key Markets:	Australia, Canada, France, Germany, UK, United States
Targeting:	Custom
Trading Models:	Fully Managed, Real Time Bidding
Tracking:	Custom

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Mentions of AppNexus on the MobyAffiliates blog:

The power of mobile data - adsquare updates private marketplace for private deals and adds more partners Posted on 08th September 2016 (about 3 weeks ago)
AppNexus partners with Spotify to step up programmatic buying across music app Posted on 22nd July 2016 (about 2 months ago)
Adyoulike partners with Headway to expand mobile native ad solutions to LatAm market Posted on 11th July 2016 (about 3 months ago)
AppNexus rolls out video viewability measurement features for mobile campaigns Posted on 06th June 2016 (about 4 months ago)
Marchex announces two senior leadership hires Posted on 04th May 2016 (about 5 months ago)

Latest Tweets from AppNexus:

AppNexus is thrilled to join the @MediaLink "Vision in Data: Art and Advertising" panel with @startzel https://t.co/xrHSztqZGy
(about 8 hours ago)
Tomorrow is the Yield Executive Summit! Be sure to join the conversation by using the hashtag #YESummit2016
(about 11 hours ago)
AppNexus Inks Deal to Sell Display Ads on LinkedIn. Read More via @adage: https://t.co/OJKV9lJAXL
(about 12 hours ago)
We're myth busting the mobile buying landscape in our latest Masters of Mobile blog series: https://t.co/s83zYfj5DY
(about 18 hours ago)
RT @bokelley: Why I spent my morning cutting holes in construction paper, or, AppNexus Impact week! https://t.co/A0L6lyItcG
(about 1 day ago)