AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom

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Mentions of AppNexus on the MobyAffiliates blog:

Latest Tweets from AppNexus:

  • AppNexus

    Header bidding could be the spark that ignites programmatic native. https://t.co/zvJywgRicy https://t.co/MnlGwr8QNx

    Retweet Reply Favorite (about 7 hours ago)
  • AppNexus

    We're releasing a free tool for publishers to verify that their ads.txt files are configured correctly.… https://t.co/ln3fjP2u6y

    Retweet Reply Favorite (about 8 hours ago)
  • AppNexus

    It's a skill every technologist needs: the ability to ask questions and learn from the people around them.… https://t.co/KVrqUPV3US

    Retweet Reply Favorite (about 11 hours ago)
  • AppNexus

    Our simple breakdown of the pros and cons of server-to-server header bidding. https://t.co/iQFg08HOsX https://t.co/dMVf0DR2ad

    Retweet Reply Favorite (about 12 hours ago)
  • AppNexus

    Our programmable bidder lets buyers mix and match our algorithms with their own for optimal bid valuation.… https://t.co/m7W1IeeLaq

    Retweet Reply Favorite (about 3 days ago)
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