AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID


AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text, Video
Key Markets:Australia, Canada, France, Germany, UK, USA
Trading Models:Fully Managed, Real Time Bidding

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    Our latest intern blog provides insight into how AppNexus' People Analytics team unearths actionable HR data and sh…

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    Diversity and inclusion: Where we are today and how we plan to get better.

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    Learn how the AppNexus platform makes programmatic buying more transparent by signaling auction rules to bidders fo…

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    "Ranker has content available for users to vote on, use for recommendations, trivia, and generally get lost in a co…

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    Randomizing the order in which bidders are called puts your header bidding partners on an even playing field. How e…

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