AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID


AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Trading Models:Fully Managed, Real Time Bidding

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    Machine learning is coming. We told @thetimes what it means for marketers in their special issue on the Future CMO.…

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    We told @thetimes why marketers will love machine learning as part of their special edition on the Future CMO!…

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    We teamed up with @play_buzz to tell publishers how they can monetize with video even if they have no video content…

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    Connected TV accounts for nearly 10% of all video viewing. Learn how AppNexus is helping publishers monetize on CTV…

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  • AppNexus

    Great audience question from our latest webinar: Do outstream video buyers use PMPs? Get the answer here. …

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