AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
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Here's where AppNexus' @tshields thinks the #HeaderBidding industry will be going in 2017 via MediaPost: https://t.co/5WBD6WFybF(about 15 hours ago)
AppNexus SVP of Video Technology Eric Hoffert spoke to @exchangewire about why #headerbidding for video makes sense… https://t.co/GXDgz3LCAm(about 19 hours ago)
Brian O'Kelley believes adtech is on the verge of a renaissance. Here's how he thinks we'll get there: https://t.co/YgmXmSHQPQ(about 1 day ago)
Digital video CPMs are high, but publishers can get even more value out of video inventory with #headerbidding.… https://t.co/6HrZtGUt7E(about 1 day ago)
We use #LadderforLeaders to build a stronger, more diverse workforce. Read more here: https://t.co/IiYK8QVYWq https://t.co/eux8uicp1J(about 1 day ago)