AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom

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    The Google-Facebook duopoly threatens digital publishers' long-term growth. But it won't last forever.… https://t.co/QEPurr7NwG

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    Like any emerging technology, #CTV has its own lexicon you need to learn. Start learning it here.… https://t.co/8HremkMaDh

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    Check out this glossary to learn 37 key terms for discussing over-the-top TV! #CTV https://t.co/CX3PIuHZMe

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    We've seen monopolies before, but powerful companies who try to stifle competition tend to lose their perch.… https://t.co/4TViUzrIpv

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    The digital ad duopoly is stifling online publishers, but we expect that to change soon. Here's why.… https://t.co/t6jYZNtdfO

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