AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom

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Mentions of AppNexus on the MobyAffiliates blog:
Latest Tweets from AppNexus:
  • AppNexus

    More the blurring line between brands and publishers, plus interesting thoughts on video advertising strategy.… https://t.co/Yvhl1JX6Gg

    Retweet Reply Favorite (about 8 hours ago)
  • AppNexus

    With ads.txt, the @iab is helping ensure publishers are compensated for their inventory. https://t.co/ZdzSpUkRSz

    Retweet Reply Favorite (about 9 hours ago)
  • AppNexus

    At Optimize, we discussed the trends shaping ad tech: data-driven buying, custom-built tools, and header bidding.… https://t.co/AfxkqiGGci

    Retweet Reply Favorite (about 10 hours ago)
  • AppNexus

    Net neutrality levels the internet playing field and enables small startups compete with established corporations. https://t.co/uOS25gYbyn

    Retweet Reply Favorite (about 11 hours ago)
  • AppNexus

    Data analytics lets publishers forecast demand across multiple platforms and sales channels. Learn how here! … https://t.co/j3Ypvgby25

    Retweet Reply Favorite (about 14 hours ago)
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