AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID


AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Trading Models:Fully Managed, Real Time Bidding

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Mentions of AppNexus on the MobyAffiliates blog:
Latest Tweets from AppNexus:
  • AppNexus

    AppNexus is thrilled to join the @MediaLink "Vision in Data: Art and Advertising" panel with @startzel

    Retweet Reply Favorite (about 8 hours ago)
  • AppNexus

    Tomorrow is the Yield Executive Summit! Be sure to join the conversation by using the hashtag #YESummit2016

    Retweet Reply Favorite (about 11 hours ago)
  • AppNexus

    AppNexus Inks Deal to Sell Display Ads on LinkedIn. Read More via @adage:

    Retweet Reply Favorite (about 12 hours ago)
  • AppNexus

    We're myth busting the mobile buying landscape in our latest Masters of Mobile blog series:

    Retweet Reply Favorite (about 18 hours ago)
  • AppNexus

    RT @bokelley: Why I spent my morning cutting holes in construction paper, or, AppNexus Impact week!

    Retweet Reply Favorite (about 1 day ago)
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