AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.

For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID


AppNexus Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text Ads, Video
Key Markets:Australia, Canada, France, Germany, UK, United States
Trading Models:Fully Managed, Real Time Bidding

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Mentions of AppNexus on the MobyAffiliates blog:
Latest Tweets from AppNexus:
  • AppNexus

    Here's where AppNexus' @tshields thinks the #HeaderBidding industry will be going in 2017 via MediaPost:

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  • AppNexus

    AppNexus SVP of Video Technology Eric Hoffert spoke to @exchangewire about why #headerbidding for video makes sense…

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  • AppNexus

    Brian O'Kelley believes adtech is on the verge of a renaissance. Here's how he thinks we'll get there:

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  • AppNexus

    Digital video CPMs are high, but publishers can get even more value out of video inventory with #headerbidding.…

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    We use #LadderforLeaders to build a stronger, more diverse workforce. Read more here:

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