byyd is the re-brand of mobile media buying platform Adfonic, which began the process of evolving into a mobile DSP thanks to the launch of its technology platform – Madison – back in 2012. The refreshed company offers alongside its mobile DSP precision mobile ad campaign services based on a differentiated offering that leverages cookieless technology, and the aforementioned Madison that harnesses 1st, 2nd and 3rd party sources for programmatic media-buying tasks.
As part of its re-brand, byyd has structured its mobile advertising business around two key solutions that have been designed to meet the specific needs of clients and users. The first solution, byyd pro, is aimed at agencies, direct clients, ad networks and mobile network operators and is a software-as-service solution that individual clients can licence. The second solution, byyd media, is aimed at mobile advertisers and developers and is a fully-solution for planning, creating and running/managing mobile ad campaigns.
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