Facebook Audience Network is the extension of the Facebook Ads platform on mobile apps and web, launched in 2014, to reach audiences outside of the Facebook app and its website.
The Facebook ad server allows advertisers to reach people that are registered on Facebook off the platform without compromising on targeting precision and achieve one or more of the following objectives – brand awareness, traffic, conversion, app install, product catalog sales, video views, and reach.
|Platforms:||Android, IOS, Unity, Windows Phone|
|Types:||Mobile Ad Network|
|Models:||CPA, CPC, CPI|
|Ad Formats:||Banners, Interstitial, Native|
|Targeting:||Audience, browser, Carrier, Demographic|
|Trading Models:||Fully Managed|
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