Human Demand is a mobile ad buying platform that puts the power of ‘demand side platforms’ or DSPs into the hands of all kinds of media buyers, app promoters and affiliates. Through Human Demand, advertisers can access inventory from Real Time Bidding Platforms and Exchanges. You can access named publishers and sites including Mocospace – ideal for promoting certain types of apps and offers. This is a great alternative to buying from mobile ad networks individually – you are basically getting a self-service mobile buying platform which is something that might normally require a $20k a month plus ad budget.
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What Human Demand is offering could really make the difference for you if you're buying mobile advertising and looking to get a better performance than you can from using self-service ad networks. Letting you see the publisher ID on each impression you buy makes all the difference in terms of optimization, given that there's so much junk traffic out there. Using Humand Demand means you've got a much better chance of filtering it out and accessing only the impressions that have a better chance of converting for you.
This sort of mobile DSP functionality was previously only available to people spending $20k, $50k, $100k a month but Human Demand works with much lower minimum spends.