Mobile ads, analytics & monetization

(4 reviews)

(4 reviews)

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.

The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.

  • HTML 5 rich media ad-creation platform
  • Free adtracking to analyse post-click conversions across multiple networks
  • Free SDK for iOS and Android

Key Features

  • Gives you the opportunity to drive engagement and revenue
  • Experience personalised advertising
  • Contextual and curated recommendations on mobile devices
  • Gives you brand engagement at scale
  • They help you cross-sell, re-target & re-activate users
  • They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
  • InMobi analyses 120 TB of user data on a monthly basis
  • More than 6 million app downloads are tracked monthly by the company
  • They offer over 1.5 billion mobile devices
  • HD video and native ads to engage users

InMobi Offices


Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,


20 West Hubbard Street
3rd Floor
Chicago, IL 60654


InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom


InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,


Unit F8EO09, Aurora Tower,
83, Al Falak Street,


Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208


39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia


6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO


Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi. 

Anne Frisbie – SVP and GM


Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.

You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.

Ad formats available include the following:

  • Display
  • Rich media
  • Full-screen interstitials
  • Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
  • Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

  • Lookalike targeting
  • Appographic targeting
  • Demographics
  • Location
  • Interest
  • Context
  • Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.

Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Ad Formats:Banners, Rich Media
Key Markets:Africa, Europe, India, Japan, South Africa, UK, USA
Targeting:Carrier, Channel, Country, Device, Operator, OS, Time
Trading Models:Blind
Tracking:Conversion, Parameter

InMobi News

Latest Tweets from InMobi:

  • InMobi

    We will be at @AshtonMediaOZ's #programmatic18! ! Join us for an evening of networking and drinks on 1st March. Se…

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    We will be at the unconference of the year - Stream Asia 2018. Meet @VasutaAgarwal and Nikhil Kumar at the event he…

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    Here is an award winning example of Doing Mobile Video Right! Our campaign with @Ford Vietnam, @mindshare Vietnam,…

    Retweet Reply Favorite (about 1 day ago)
  • InMobi

    Did you miss @NaveenTewari's session at the NASSCOM India Leadership Forum? You can catch up on highlights from the…

    Retweet Reply Favorite (about 2 days ago)
  • InMobi

    InMobi Earns the No.3 Spot in Fast Company’s Top 10 Most Innovative Companies in India for 2018. See the full list…

    Retweet Reply Favorite (about 2 days ago)

Articles from the InMobi blog:

InMobi Rankings

InMobi Competitors and Alternatives

InMobi Reviews

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 4 reviews
by Pavel on mobyaffiliates
Advertise with Inmobi, bad experience

Inmobi is corrupt ad network.I have a lot of problems with it.Tracking links don't accepted. Campaigns don't launched.Refund is impossible.If you once have wrote letter in support with title "Refund..."They will keep silence for a age.

by Pavel on mobyaffiliates
Advertise with Inmobi, bad experience

Inmobi is corrupt ad network.I have a lot of problems with it.Tracking links don't accepted. Campaigns don't launched.Refund is impossible.If you once have wrote letter in support with title "Refund..."They will keep silence for a age.

by Jim on mobyaffiliates
Inmobi is a scam

Inmobi is a fraudulent ad network that cheat its publishers by closing their accounts without warnings. You will see many reports of Inmobi's fraud by its former publishers here:

Inmobi would probably respond that they are dealing with issues of click fraud. Inmobi - you can get in touch with us at to respond to this comment from this developer

by mobyaffiliates on mobyaffiliates
Great for scale and rich media

Inmobi has come a long way from its origins as an India-focused network to become the single largest independent mobile ad network. They have really moved into high value areas such as Rich Media as well and have huge firepower given the $200m funding round they recently secured.

Sorry, we don’t have these details yet. If you are a InMobi representative, please get in touch to add additional information and contact options to your profile.