InMobi

Mobile ads, analytics & monetization

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.

The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.

  • HTML 5 rich media ad-creation platform
  • Free adtracking to analyse post-click conversions across multiple networks
  • Free SDK for iOS and Android

Key Features

  • Gives you the opportunity to drive engagement and revenue
  • Experience personalised advertising
  • Contextual and curated recommendations on mobile devices
  • Gives you brand engagement at scale
  • They help you cross-sell, re-target & re-activate users
  • They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
  • InMobi analyses 120 TB of user data on a monthly basis
  • More than 6 million app downloads are tracked monthly by the company
  • They offer over 1.5 billion mobile devices
  • HD video and native ads to engage users

InMobi Offices

China

Room 803-807,Tower B,
Gemdale Plaza,
No.91 Jianguo Road,
Chaoyang District,
Beijing.100022

USA

20 West Hubbard Street
3rd Floor
Chicago, IL 60654

UK

InMobi PTE Ltd,
45 The Brew Eagle House,
163 City Road,
London EC1V 1NR,
United Kingdom

France

InMobi PTE Ltd,
38, Rue Jean Mermoz,
75008 Paris,
France

U.A.E

Unit F8EO09, Aurora Tower,
83, Al Falak Street,
Dubai

Japan

Izumi Garden Tower 28F,
1-6-1 Roppongi,
Minato-ku, Tokyo 106 6208

Australia

39-41 Mount Street,
Prahran VIC 3181,
Melbourne, Australia

India

6th, 7th and 8th Floor, Block Delta (Block B),
Embassy Tech Square,
Kadubeesanahalli Village Outer Ring Road,
Varthur Hobli,
Bangalore – 560 103

Key People

Naveen Tewari – Founder and CEO

InMobi

Naveen is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of ‘InMobians’ and is resonated across InMobi. 

Anne Frisbie – SVP and GM

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Anne is currently Senior Vice President, Global Brand and Programmatic at InMobi. She oversees InMobi Exchange, Brand sales in North America and Europe, and also leads InMobi’s global Brand strategy.

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.

You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.

Ad formats available include the following:

  • Display
  • Rich media
  • Full-screen interstitials
  • Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
  • Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

  • Lookalike targeting
  • Appographic targeting
  • Demographics
  • Location
  • Interest
  • Context
  • Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.

Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

InMobi Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPC
Ad Formats:Banners, Rich Media
Key Markets:Africa, Europe, India, Japan, South Africa, UK, USA
Targeting:Carrier, Channel, Country, Device, Operator, OS, Time
Trading Models:Blind
Tracking:Conversion, Parameter

Sorry, we don’t have these details yet. If you are a InMobi representative, please get in touch to add additional information and contact options to your profile.

Mentions of InMobi on the MobyAffiliates blog:

Latest Tweets from InMobi:

  • InMobi

    .@HaikalBAnggoro, Head of Online Marketing, @LazadaID is going to be at InMobi InDecode. He will be joining Rishi B… https://t.co/usiWlHjs5l

    Retweet Reply Favorite (about 4 hours ago)
  • InMobi

    The @iab Tech Lab have announced they are choosing VAST over VPAID! Find out how the @iab Tech Lab hopes to support… https://t.co/NLGJEizWzX

    Retweet Reply Favorite (about 2 days ago)
  • InMobi

    RT @jamesfarndale: Delighted to be named as finalists in the @DigidayAwards Europe 🏆 for the 'Breakthrough Creative' & 'Best Mobile Adverti…

    Retweet Reply Favorite (about 2 days ago)
  • InMobi

    Thrilled to be nominated for the @Digiday Awards for 'Best Mobile Advertising Platform' and 'Breakthrough Creative'… https://t.co/3s7HxaA6Ds

    Retweet Reply Favorite (about 3 days ago)
  • InMobi

    Great night at the Effective Mobile Marketing Awards. Congratulations to all the winners 🙌 @MMMagTweets #EMMAs https://t.co/EvtvBnAhB9

    Retweet Reply Favorite (about 3 days ago)
Articles from the InMobi blog:

InMobi Reviews

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 4 reviews
by Pavel on mobyaffiliates
Advertise with Inmobi, bad experience

Inmobi is corrupt ad network.I have a lot of problems with it.Tracking links don't accepted. Campaigns don't launched.Refund is impossible.If you once have wrote letter in support with title "Refund..."They will keep silence for a age.

by Pavel on mobyaffiliates
Advertise with Inmobi, bad experience

Inmobi is corrupt ad network.I have a lot of problems with it.Tracking links don't accepted. Campaigns don't launched.Refund is impossible.If you once have wrote letter in support with title "Refund..."They will keep silence for a age.

by Jim on mobyaffiliates
Inmobi is a scam

Inmobi is a fraudulent ad network that cheat its publishers by closing their accounts without warnings. You will see many reports of Inmobi's fraud by its former publishers here: http://goo.gl/9zBF4.

Inmobi would probably respond that they are dealing with issues of click fraud. Inmobi - you can get in touch with us at hello@mobyafiliates.com to respond to this comment from this developer

by mobyaffiliates on mobyaffiliates
Great for scale and rich media

Inmobi has come a long way from its origins as an India-focused network to become the single largest independent mobile ad network. They have really moved into high value areas such as Rich Media as well and have huge firepower given the $200m funding round they recently secured.