justAd is a cloud-based mobile ad platform with offices in the US and Israel. The platform specialises in creating and distributing rich media IAB standard and creative ad units across mobile, table and multi-screen devices and is popular with agencies, ad networks and publishers alike. justAd has a unique Open Canvas mode in its in-house ‘studio’, which “facilitates maximum freedom and creativity” and also offers pre-defined ad templates for more cost-effective ad campaigns. Ad campaigns created can be run across third party ad servers and RTBs such as Google, Millennial Media, Nexage, Mobclix and Facebook through the creation of an IAB MRAID or HTML tag.
The platform supports a range of IAB ad units, including banners, interstitials, landing pages and mobile mini-sites. IAB Rising Stars Ad Units and Hover and Interactive Videos can also be supported by the studio. justAd offers custom targeting for ad campaigns created with the platform, pairing the right ads with the right devices using OS, time, location, language and even screen size targeting options. Ads can also be randomly displayed and analysis on conversions, CTR, dwell time, impressions and earned media provides valuable feedback and creative optimisation
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