Leanmarket is a mobile ad buying platform which allows mobile advertisers and app developers to buy mobile ads via real time bidding and exchanges. Leanmarket is totally self service and has no minimum spend for buying, unlike most similar Mobile DSPs. They sell on a CPM basis with country and carrier targeting. The platform was recently funded by Y Combinator.
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Leanmarket are bringing access to mobile DSP capabilities including Real Time Bidding and access to exchanges for advertisers on a truly self service basis with no minimum spend. This is pretty revolutionary as similar services have previously only been available to big spenders, agencies and so on. It's a Y Cominator company so hoping for big things from these guys.