Liftoff is a CPA-optimised mobile UA platform for running campaigns, using Liftoff’s custom algorithms to drive continuous real-time improvement to your CPI by targeting post-install actions as opposed to simple installs. With mobile retargeting attracting existing users to your app again, and lookalike targeting to monetise users which are most similar to your own, the platform offers a large toolkit to increase your app’s downloads.
Liftoff’s payment plan is also coded to be smart: once you’ve hit your CPA goals, you pay for target actions specified by you instead of installs, moving away from buying on CPI. A/B testing is also in the toolkit, together with creative ad design and 100% transparent tracking of budgets and inventory.
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