LiquidM markets itself as a white-labelled Mobile Advertising Management Platform, which basically allows brands and agencies to purchase premium level performance-based mobile marketing and advertising. The platform is also used by third party ad networks and sales houses to run ad tech infrastructures. LiquidM is cloud-based and as such offers a standardized, open platform that is easily customisable to suit the individual marketing and advertising needs of users. This single platform provides reach extension via Real-Time bidding, targeting, rich media formats and the ability to form partnerships with mobile operators.
Via its own ad server, LiquidM offers customised targeting options for campaigns in addition to an RTB supply for further reach extension. The fully transparent platform also includes a global supply of publishers and developers with premium mobile advertising space. Mobile network operators can make use of LiquidM’s open software to develop digital businesses that provide ways to monetize data on mobile subscribers.
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