Maddict is a premium Middle Eastern mobile advertising network, which provides rich media-based mobile marketing and advertising solutions to ad/media agencies and end clients within the region. Maddict also works with large-scale app publishers to increase the value of their inventory with high-quality advertising campaigns. The company incorporates ad serving technology into its offering to enable advertisers to effectively reach their target audience via customised targeting options. It also offers post-campaign analysis and metrics to effectively measure campaign performance.
For publishers, Maddict supports monetization across leading platforms including iOS, Android, Blackberry and Windows. Real-Time reporting is offered for effective performance monitoring, and publishers are given complete control over the campaigns that they can run on their mobile inventory. Supporting rich media advertising campaigns, Maddict stands out from other ad networks by allowing advertisers to target an audience by GPS location and device connection as well as the usual targeting options (demographic, user preferences, mobile devices and OS etc). The network also offers a full range of campaign performance reports (CTR, impressions, clicks, engagement) and also provides post click actions for improved campaign efficiency.
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