MADNET is the first Russian mobile advertising platform to utilise Real Time Bidding technology to provide an advertising and monetization solution for mobile devices. The platform’s key feature is a ‘system of probalistic modelling and automated decision-making’, which basically means that advertisers can predict campaign performance and automatically optimise ad impressions to ensure results. Currently the platform serves around 5 billion impressions per month and its data platform is powered by deep integration with data suppliers, advertisers and publishers.
MADNET primarily offers content-based and context specific targeting (including location and tactical parameters) to generate campaigns that are guaranteed to reach the right audience. Ad formats supported are MMA and IAB compliant, and include rich media galleries, 360 views, landing pages, interstitials and mobile video. CPM, CPC and CPA models are all fully supported and real-time user data is provided in the form of advanced reporting tools. On the monetization side of things, MADNET acts as an ad-serving platform with exceptional control and transparency, high fill rates and eCPMs and automatic optimisation for ad serving.
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