Millennial Media is an indepent mobile advertising network headquartered in the US and is currently the second largest mobile ad network in the world – behind Google’s Admob. Millennial offers a range of mobile advertising solutions to developers and advertisers, and also provides self-service solutions to smaller enterprises via the mMedia platform.
Millennial provides rich media and video ad solutions, as well as regular banner ads and higher cost CPM advertising, and developers/publishers can use the platform to run their own house ads and allocate impressions to other third party ad network partners. Millennial has a particularly strong reach in the US market.
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Interstitial, Rich Media, Video|
|Key Markets:||United States|
|Targeting:||Audience, Behavioral, Carrier, Channel, Demographic, Device, Operator, OS, Time|
|Trading Models:||Blind, Direct, Premium|
|Tracking:||Conversion, Custom, Parameter|
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