Mopub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
Mopub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.
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Mobile is where time is spent. -Kathleen Comer from @TheTradeDeskInc at #aimnyc https://t.co/ILpnyJpp9r(about 4 days ago)
Mobile Programmatic What? Excited to attend Audiences in Motion hosted by our @adsquarecom friends today! https://t.co/Pfcgda6EKt(about 4 days ago)