Mopub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
Mopub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.
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Headed to Performance Marketing Moscow next week? Don't miss MoPub's @jana_twitty dispelling programmatic myths. https://t.co/PTtwb0FsMY(about 8 hours ago)
RT @TwitterAds: Announcing a new creative format for mobile app advertisers: native ads on the Twitter Audience Platform 🎉 https://t.co/aD…(about 3 days ago)
RT @theCAburrito: .@tappsgames thanks for hosting us! Great office and lunch! Looking forward to continuing to build our partnership. cc @f…(about 3 days ago)
RT @agustin: Thanks @espn team in Brazil for receiving us, @mopub and @fabric teams, today. https://t.co/bh0Hs83GhJ(about 4 days ago)
The next evolution of filtering & throttling: even more control over inventory for our demand partners. https://t.co/mU99TKjqAz(about 4 days ago)
mopub is a great hosted ad server solution - loads of features, control, great connection with the exchanges. These guys really did change the mobile ad server model on mobile with something really cool and developer friendly.