MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.
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Jim Payne – CEO and Co-Founder
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.
MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.
|Types:||Mobile Ad Server|
|Ad Formats:||Banners, Rich Media|
|Key Markets:||Global, USA|
|Trading Models:||Direct, Private Exchange|
We're advancing to the next phase of mobile in-app monetization. Ready to join? https://t.co/JdbNV8jWwF(about 2 days ago)
RT @borislogvinskiy: Excited to bring machine learning to boost traditional waterfall optimization techniques. https://t.co/9FReq5kbVl(about 2 days ago)
RT @PGConnects: Spotlight: Tarika Soni from @mopub will be speaking at #PGCLondon at the Monetise, Retain, Acquire track, a great opportuni…(about 2 days ago)
Just 4 days til #PGCLondon. Don't miss this session with MoPub's @maini_t! 💷💷💷 https://t.co/gHdWh1pYOD(about 2 days ago)
Lots of great conversations happening at #CasualConnect Day 2. Swing by the MoPub booth to talk monetization strate… https://t.co/2PZlodSDmf(about 3 days ago)
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mopub is a great hosted ad server solution - loads of features, control, great connection with the exchanges. These guys really did change the mobile ad server model on mobile with something really cool and developer friendly.