MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK.  The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.

MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.

  • Open source SDKs for Android and iOS
  • Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
  • Full tracking provided to monitor impressions, clicks, revenuws and active users
  • Optimizes ad networks to maximize clicks and revenue from campaigns


Key Features

  • MoPub offers an ad serving solution built specifically for mobile publishers
  • Manage all of your first-party direct sold campaigns with an open source SDK
  • Expand your mobile advertising business with ad management, optimisation and reporting
  • Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
  • The integrated reporting dashboard allows you to adapt your strategy
  • The MoPub API allows app developers to integrate the functionality of MoPub
  • Allocate the right inventory to the right ad network with MoPub’s mediation
  • Optimise ongoing performance with budgeting and targeting
  • Identify top performing sources across geographies and OS such as iOS and Android
  • Prioritize with orders and line items and more

MoPub Offices


Floor 14 Hanover Street


1355 Market St #900
San Francisco
CA 94103

Key People

Jim Payne – CEO and Co-Founder


Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.

MoPub Jobs and Careers

MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.

MoPub Info

Platforms:Android, IOS
Types:Mobile Ad Server
Ad Formats:Banners, Rich Media
Key Markets:Global, United States
Trading Models:Direct, Private Exchange

Sorry, we don’t have these details yet. If you are a MoPub representative, please get in touch to add additional information and contact options to your profile.

Mentions of MoPub on the MobyAffiliates blog:
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    RT @factual: Missed #Dmexco17? We’ve got you covered with the key take aways from @mopub’s Measurement Mixer panel:…

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    RT @KristenFlores24: Join @mopub for lunch today during #AGC17 at Cooper's BBQ on Congress & W 3rd. We're upstairs in the Llano room! @Coop…

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    Talking monetization at #AGC17

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    Excited to be at #AGC17, don't miss @missptt's monetization tips in meeting room 12A at 11am and then join us for B…

    Retweet Reply Favorite (about 9 hours ago)
  • mopub

    RT @KristenFlores24: Join @mopub and @glumobile to learn monetization best practices in room 12A at 11 AM at #ACG17

    Retweet Reply Favorite (about 11 hours ago)

MoPub Reviews

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by mobyaffiliates on mobyaffiliates

mopub is a great hosted ad server solution - loads of features, control, great connection with the exchanges. These guys really did change the mobile ad server model on mobile with something really cool and developer friendly.