Motility Ads is a new mobile advertising platform from the Jesta Digital Company with a presence in the US and Germany. Currently in Beta mode, Motility is free for publisher and developer sign-up. Motility specialises in providing publisher yield optimisation for their mobile inventory, enabling developers to monetize their mobile and tablets apps. The platform also delivers advertising solutions to mobile marketers with its proprietary technology and creative ad suite, which can be fully targeted and optimised with audience targeting and direct publisher integrations. Motility’s internal network reaches 20 million users per month on average, and the platform is partnered with leading mobile ad specialists including Millennial Media, Appsflyer and Kochava.
Motility provides tailored ad units that are focused on enhancing user engagement with features such as icon drops, push notifications and rich media. The platform features a self-service interface, and on with on-demand campaign creation and real-time statistics. Developers can use Motility to facilitate effective monetization and also take advantage of cross promotion. For advertisers, Motility offers rich media and mobile banner ad units that can be targeted by country, OS, device and user segments. Its partnerships with mobile publishers, ad networks and TV networks can also be used to extend campaign reach and on-demand reporting is available at all stages of campaign duration.
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