Motrixi is a mobile DSP that uses data driven technology and real time optimisation to connect brands with target audiences across a range of mobile devices. Motrixi’s proprietary mobile RTB platform incorporates predictive modelling with data-driven technology to specifically target the right audiences for campaigns at the times when they will be most engaged with their devices. Recently a self-service interface has been integrated into the platform, which gives direct access to campaigns and providers an extension into premium programmatic direct entry and early 2014 will see the introduction of a private premium exchange.
Currently, Motrixi’s Data Storefront gives access to over 25B monthly US impressions thanks to its integration with 7 RTB exchanges, and leverages a number of third party partnerships giving access to fresh and relevant data in real-time. Custom advertising solutions can be developed for brands and advertisers with flexible CPC, CPM and CPA pricing models. Campaign results are delivered in the form of weekly and monthly monitoring reports that track clicks, conversions and downloads according to defined KPIs. Extensive targeting options are also available with all campaigns carried out on the platform including: Demographic (age, gender, ethnicity), Behavioural (purchase intents, interests), Location (by DMA, Lat/Lon, US Zip Code), Context and Mobile Device, OS and Carrier.
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RT @forrester: Mobile is the new digital hub, but there is a mismatch between customers’ and marketers’ usage, blogs @Thomas_Husson http:/…(about 1151 days ago)
RT @MobileMW: Mobile Expected to Drive Big Business in 2013 Holiday Retail http://t.co/4W9r0BR0tb #mobile #technology #mobile #retail #info…(about 1151 days ago)
RT @adexchanger: Programmatic Buying: Moving From Outsourced To Self-Service by @MarcTGrabowski http://t.co/mCPup7zrOJ(about 1151 days ago)
According to @MCommerceDaily, 1/3 of of retailers see more than 20% of users coming from #mobile devices: http://t.co/LoJaUuWvFH(about 1245 days ago)
Sending #FF shout outs to some of our #mobile friends: @RedEApp @AaronStrout @QWIQQ @mobileholly @StartMeApp @eMarketer @mobileMW(about 1248 days ago)