Opera Mediaworks

Powering the mobile ad economy

Opera Mediaworks is an online and mobile publishing and advertising company geared around improving efficiency with innovative technology, transparency and trust. There are 4 main arms of the company focused on mobile advertising: AdMarvel – an ad serving and mediation platform, Mobile Theory – a premium US mobile ad network, 4 Screen Advertising Ltd – a premium UK ad network and Mediaworks Performance – a results-driven mobile ad network. To advertisers, Opera Mediaworks provides a focus on brand engagement with rich user experience to improve customer acquisition. Publishers can integrate and manage numerous ad sources in Real Time with full measurement of revenue results.

Opera Mediaworks has a combined audience reach of over 425 million users globally across premium publishers of sites and mobile apps. Customised targeting options are available for all campaigns run across the different ad networks, including device, OS, day part, carrier, keywords and page context. Various ad formats are supported in the form of HTML, Text or Rich Media and the right audience can be reached with brand safe inventory in a RTB marketplace. Define bids, budgets, cap frequency and pacing to have complete control over ad delivery.

  • Choice of 4 global ad networks, mediation platforms and RTB exchanges
  • Supports a variety of ad formats with delivery as banner, interstitial, video, pre-roll and post-roll
  • Leverage RTB platform for efficient and automated media buying and selling


Opera Mediaworks Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network, Mobile Ad Server, Mobile DSP
Models:CPA, CPC, CPM
Ad Formats:Banners, Rich Media, Text, Video
Key Markets:Global, Nordic, USA
Targeting:Carrier, Demographic, Device, OS
Trading Models:Fully Managed, Private Exchange, Real Time Bidding

Opera Mediaworks News

Latest Tweets from Opera Mediaworks:

  • OMediaworks

    .@rgriffin talks to @exchangewire on why #mobile is the new primetime for today’s generation. Check it out! https://t.co/9PdNBEESgA

    Retweet Reply Favorite (about 488 days ago)
  • OMediaworks

    RT @AdColony: .@TheDrum spoke with Andrew French, our GM of EMEA about the future of mobile ad experiences and our bold new look. https://…

    Retweet Reply Favorite (about 494 days ago)
  • OMediaworks

    Our CEO Will Kassoy sat down with @adexchanger to talk more about the rebrand and our vision moving into 2017: https://t.co/lvkigSrzTQ

    Retweet Reply Favorite (about 495 days ago)
  • OMediaworks

    We will be unifying under the @AdColony brand name! Learn what's behind the rebrand and what's to come in 2017: https://t.co/VgYCqfF4i7

    Retweet Reply Favorite (about 495 days ago)
  • OMediaworks

    Our own @vikasgulati recently sat down with @exchangewire to discuss the next generation of programmatic platforms: https://t.co/poe175zWnP

    Retweet Reply Favorite (about 502 days ago)

Opera Mediaworks Rankings

Opera Mediaworks Competitors and Alternatives

Opera Mediaworks Reviews

Submit your review

Create your own review

Average rating:  
 0 reviews

Sorry, we don’t have these details yet. If you are a Opera Mediaworks representative, please get in touch to add additional information and contact options to your profile.