Opera Mediaworks is an online and mobile publishing and advertising company geared around improving efficiency with innovative technology, transparency and trust. There are 4 main arms of the company focused on mobile advertising: AdMarvel – an ad serving and mediation platform, Mobile Theory – a premium US mobile ad network, 4 Screen Advertising Ltd – a premium UK ad network and Mediaworks Performance – a results-driven mobile ad network. To advertisers, Opera Mediaworks provides a focus on brand engagement with rich user experience to improve customer acquisition. Publishers can integrate and manage numerous ad sources in Real Time with full measurement of revenue results.
Opera Mediaworks has a combined audience reach of over 425 million users globally across premium publishers of sites and mobile apps. Customised targeting options are available for all campaigns run across the different ad networks, including device, OS, day part, carrier, keywords and page context. Various ad formats are supported in the form of HTML, Text or Rich Media and the right audience can be reached with brand safe inventory in a RTB marketplace. Define bids, budgets, cap frequency and pacing to have complete control over ad delivery.
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network, Mobile Ad Server, Mobile DSP|
|Models:||CPA, CPC, CPM|
|Ad Formats:||Banners, Rich Media, Text Ads, Video|
|Key Markets:||Global, Nordic, United States|
|Targeting:||Carrier, Demographic, Device, OS|
|Trading Models:||Fully Managed, Private Exchange, Real Time Bidding|
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