PocketMath is a pure self-service mobile DSP offering real-time bidding. The platform provides a global presence via its offices in the US, Singapore and Japan. The aim behind PocketMath is to make it easy to purchase ad impressions within apps, games and mobile websites on a real-time basis. In-house RTB technology integrates a bidding engine with several hundred partnered ad exchanges to ensure this adherence to real time bidding.

Extensive targeting is one of PocketMath’s main features, with options including cherry-pick apps, exchange, ISP targeting, WIFI vs carrier and time of day scheduling as well as the more standard options like location, device, os etc. Real-time analytics are available on all campaigns ran via PocketMath, offering up to the second data clicks, spend and conversions presented in an exploratory interface.

  • High performance self-service platform enables users to control every aspect of their campaign including white/blackilisting publishers meaningful to each campaign
  • Unique mobile retargeting options allows users to segment users and retarget them anywhere in the world on a cross-exchange basis
  • Real Time Analytics are offered as well as a world wide reach and hyper-local targeting

PocketMath Info

Platforms:Android, IOS, Mobile Web
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Banners, Interstitial, Rich Media
Key Markets:Japan, USA
Targeting:Country, Custom, Device, OS, Time
Trading Models:Self Service
Tracking:Conversion

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Mentions of PocketMath on the MobyAffiliates blog:
Latest Tweets from PocketMath:
  • Pocketmath

    Pixalate gets MRC certification for detecting #fraud. We definitely picked the right partner to keep your ads safe. https://t.co/X2uf38jjMT

    Retweet Reply Favorite (about 9 hours ago)
  • Pocketmath

    Are you sure real people are seeing your #ads? #bots #fraud https://t.co/cOmQNWjDxj

    Retweet Reply Favorite (about 10 hours ago)
  • Pocketmath

    #Automation of CPC #optimization. No more juggling between publishers, ad exchanges & OS to optimize your spending. https://t.co/gUpeiHQd4d

    Retweet Reply Favorite (about 15 hours ago)
  • Pocketmath

    As media buyers call for more #transparency, ad tech is moving toward a self-service model for media spend. https://t.co/0QF7L7jj4p #mobile

    Retweet Reply Favorite (about 1 day ago)
  • Pocketmath

    With Pocketmath's new #Video Events Reporting feature, learn how much of your video ads customers actually see. #mobile #DSP

    Retweet Reply Favorite (about 2 days ago)

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