PocketMath is a pure self-service mobile DSP offering real-time bidding. The platform provides a global presence via its offices in the US, Singapore and Japan. The aim behind PocketMath is to make it easy to purchase ad impressions within apps, games and mobile websites on a real-time basis. In-house RTB technology integrates a bidding engine with several hundred partnered ad exchanges to ensure this adherence to real time bidding.
Extensive targeting is one of PocketMath’s main features, with options including cherry-pick apps, exchange, ISP targeting, WIFI vs carrier and time of day scheduling as well as the more standard options like location, device, os etc. Real-time analytics are available on all campaigns ran via PocketMath, offering up to the second data clicks, spend and conversions presented in an exploratory interface.
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