Qriously is a next generation mobile advertising platform, which poses questions to Smartphone users effectively enabling them to self-select the adverts that they will then see. By serving questions on Smartphone apps, Qriously helps advertisers and marketeers reach the audiences that are most appropriate to them and also gives data scientists valuable analysis on the power of opinion-based marketing. Based in New York, London and Vienna, Qriously currently offers two main solutions – AdVox, featuring opinion targeting and retargeting and Pulse, which measures ‘real time sentiment’ and is predominantly location based.
Qriously works in a fairly simple way, a question is served in an app where an advertisement is normally placed, users will then answer the question and be shown an ad that is relevant to their answer. Users can be continually re-targeted in this way for the duration of a campaign, and to ensure the continual campaign optimisation a question will also be served after the advert is shown to get a true measure of the success of the campaign. Data can be analysed in real-time, making Qriously a genuinely valuable service to advertisers, marketers and data scientists.
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Not bad for a sample size of 900 and our first ever poll in S. Korea! https://t.co/jyaMrGLgSP(about 17 days ago)
Qriously successfully called the S. Korean election ahead of time (see hash). Despite slight over- or under-estimations for a few candidates(about 17 days ago)
So proud to be producing award winning work with partners like @VodafoneUK and @MECUK https://t.co/Ccg3ecnPiE(about 18 days ago)
Poll blackout period for tomorrow’s S. Korean election. Here's the hash of our prediction of the outcome: 92259129ff792709b30738c719d1dc00(about 19 days ago)
We’ve released our first results for the UK snap election #GE2017 Conservatives with a strong lead over Labour https://t.co/2o0PMzKy4p(about 19 days ago)