Qriously is a next generation mobile advertising platform, which poses questions to Smartphone users effectively enabling them to self-select the adverts that they will then see. By serving questions on Smartphone apps, Qriously helps advertisers and marketeers reach the audiences that are most appropriate to them and also gives data scientists valuable analysis on the power of opinion-based marketing. Based in New York, London and Vienna, Qriously currently offers two main solutions – AdVox, featuring opinion targeting and retargeting and Pulse, which measures ‘real time sentiment’ and is predominantly location based.
Qriously works in a fairly simple way, a question is served in an app where an advertisement is normally placed, users will then answer the question and be shown an ad that is relevant to their answer. Users can be continually re-targeted in this way for the duration of a campaign, and to ensure the continual campaign optimisation a question will also be served after the advert is shown to get a true measure of the success of the campaign. Data can be analysed in real-time, making Qriously a genuinely valuable service to advertisers, marketers and data scientists.
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So excited to share our #pma17 win with Vodafone & MEC for Best Technology & Telecoms Campaign. Great work team!!! https://t.co/Kb8Vyz2nZq(about 4 days ago)
RT @MECideas: @MECUK wins big with @VodafoneUK and @qriously at this year's @pm_awards! Well done all! #PMA17 #Thrive #programmatic #techno…(about 4 days ago)
Our dedicated team pulling out another Performance Marketing Awards win! That's two years in a row! #pma17 https://t.co/V1xdZeBnWV(about 5 days ago)
The md5 hash of our prediction of the outcome of the first round of the French Election: 483f589b7a4a2783470c0306f0863af2(about 7 days ago)
Qriously data scientist @EmmaDataSci giving a qTalk on future space telescopes. https://t.co/aZBAzoMpov(about 23 days ago)