Qriously is a next generation mobile advertising platform, which poses questions to Smartphone users effectively enabling them to self-select the adverts that they will then see. By serving questions on Smartphone apps, Qriously helps advertisers and marketeers reach the audiences that are most appropriate to them and also gives data scientists valuable analysis on the power of opinion-based marketing. Based in New York, London and Vienna, Qriously currently offers two main solutions – AdVox, featuring opinion targeting and retargeting and Pulse, which measures ‘real time sentiment’ and is predominantly location based.
Qriously works in a fairly simple way, a question is served in an app where an advertisement is normally placed, users will then answer the question and be shown an ad that is relevant to their answer. Users can be continually re-targeted in this way for the duration of a campaign, and to ensure the continual campaign optimisation a question will also be served after the advert is shown to get a true measure of the success of the campaign. Data can be analysed in real-time, making Qriously a genuinely valuable service to advertisers, marketers and data scientists.
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Looks like #PokemonGo isn’t going anywhere anytime soon. https://t.co/XqAic7ngvu(about 47 days ago)
RT @mediaresearchgp: Explaining why the pollsters got the Brexit result wrong with @qriously #mrgevemeeting https://t.co/Ns2bW66q11(about 62 days ago)
How is Pokemon GO actually performing? NZ Poll sheds some light. https://t.co/SMeK0knDPm(about 62 days ago)
RT @UMLondon: No major #polling company correctly predicted the #Brexit outcome, but one did... @Qriously https://t.co/zxTdT09DCw https://t…(about 70 days ago)
Great piece from @graemehutton, SVP of Research at @umworldwide - How One Pollster Correctly Predicted Brexit https://t.co/3zDwbKt8DX(about 81 days ago)