Qriously is a next generation mobile advertising platform, which poses questions to Smartphone users effectively enabling them to self-select the adverts that they will then see. By serving questions on Smartphone apps, Qriously helps advertisers and marketeers reach the audiences that are most appropriate to them and also gives data scientists valuable analysis on the power of opinion-based marketing. Based in New York, London and Vienna, Qriously currently offers two main solutions – AdVox, featuring opinion targeting and retargeting and Pulse, which measures ‘real time sentiment’ and is predominantly location based.
Qriously works in a fairly simple way, a question is served in an app where an advertisement is normally placed, users will then answer the question and be shown an ad that is relevant to their answer. Users can be continually re-targeted in this way for the duration of a campaign, and to ensure the continual campaign optimisation a question will also be served after the advert is shown to get a true measure of the success of the campaign. Data can be analysed in real-time, making Qriously a genuinely valuable service to advertisers, marketers and data scientists.
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RT @VentureBeat: The one critical skill many data scientists are missing https://t.co/NIzkZtC9D1 by @emmadatasci(about 2 days ago)
RT @masterclassing: Hugh from @qriously builds a mobile audience for #programmatic live! #masterclassing https://t.co/IG42Jc4v0p(about 15 days ago)
Here is a closer look at our methodology and prediction leading up to the #ItalianReferendum vote https://t.co/Ap4vUmKYX6(about 65 days ago)
We're looking for a Mobile Survey Fieldwork Manager to join our team! Details on our site https://t.co/cto7eGswX1(about 85 days ago)
Qriously correctly predicted PA, MI and OH. Here's how we performed across 7 key swing state #election forecasts https://t.co/5xdP5cTCqv(about 105 days ago)