Qriously is a next generation mobile advertising platform, which poses questions to Smartphone users effectively enabling them to self-select the adverts that they will then see. By serving questions on Smartphone apps, Qriously helps advertisers and marketeers reach the audiences that are most appropriate to them and also gives data scientists valuable analysis on the power of opinion-based marketing. Based in New York, London and Vienna, Qriously currently offers two main solutions – AdVox, featuring opinion targeting and retargeting and Pulse, which measures ‘real time sentiment’ and is predominantly location based.

Qriously works in a fairly simple way, a question is served in an app where an advertisement is normally placed, users will then answer the question and be shown an ad that is relevant to their answer. Users can be continually re-targeted in this way for the duration of a campaign, and to ensure the continual campaign optimisation a question will also be served after the advert is shown to get a true measure of the success of the campaign. Data can be analysed in real-time, making Qriously a genuinely valuable service to advertisers, marketers and data scientists.

  • Taps the value of opinions by serving questions on Smartphone apps to allow users to self-select the campaigns they see
  • Reach consumers that have a genuine need for products and services with pioneering opinion targeting technology
  • Access location based collective intelligence on user needs and requirements

Qriously Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPA, CPL
Ad Formats:Banners, Rich Media, Text Ads
Key Markets:UK, USA, Vienna
Targeting:Country, Demographic
Trading Models:Self Managed
Tracking:Custom

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Mentions of Qriously on the MobyAffiliates blog:
Latest Tweets from Qriously:
  • qriously

    No black box here: we’re inviting anyone to play with our raw data from #UKGE2017 https://t.co/O04L4HmRB4

    Retweet Reply Favorite (about 48 days ago)
  • qriously

    New insights on Qriously’s methodology that lead to the successful prediction of Labour voter share #UKGE2017 https://t.co/2L7NSmR7xV

    Retweet Reply Favorite (about 48 days ago)
  • qriously

    RT @drjmedeiros: Final election poll before voting day. @Qriously predicting Labour. https://t.co/22HmKZMl6f

    Retweet Reply Favorite (about 50 days ago)
  • qriously

    @uniquejosh Coming soon!

    Retweet Reply Favorite (about 50 days ago)
  • qriously

    Gap closing between Conservative and Labour parties heading into final week before election https://t.co/qqEDc9GtKs #UKElection2017

    Retweet Reply Favorite (about 57 days ago)

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