Qriously is a next generation mobile advertising platform, which poses questions to Smartphone users effectively enabling them to self-select the adverts that they will then see. By serving questions on Smartphone apps, Qriously helps advertisers and marketeers reach the audiences that are most appropriate to them and also gives data scientists valuable analysis on the power of opinion-based marketing. Based in New York, London and Vienna, Qriously currently offers two main solutions – AdVox, featuring opinion targeting and retargeting and Pulse, which measures ‘real time sentiment’ and is predominantly location based.
Qriously works in a fairly simple way, a question is served in an app where an advertisement is normally placed, users will then answer the question and be shown an ad that is relevant to their answer. Users can be continually re-targeted in this way for the duration of a campaign, and to ensure the continual campaign optimisation a question will also be served after the advert is shown to get a true measure of the success of the campaign. Data can be analysed in real-time, making Qriously a genuinely valuable service to advertisers, marketers and data scientists.
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Our pre and post-debate #polling results for Keepin' it 1600 are out! Clinton wins again, but not a game changer https://t.co/x9lAx5zMGt(about 16 days ago)
Check out today’s Keepin' it 1600 podcast with @c_kahler on results of our #poll in eight key battleground states https://t.co/sLP1o82bEE(about 16 days ago)
Tune in for Wednesday's @keepingit1600 podcast where we'll release our pre-post debate poll in eight key states https://t.co/19jf1aEWGC(about 18 days ago)
Looks like #PokemonGo isn’t going anywhere anytime soon. https://t.co/XqAic7ngvu(about 78 days ago)
RT @mediaresearchgp: Explaining why the pollsters got the Brexit result wrong with @qriously #mrgevemeeting https://t.co/Ns2bW66q11(about 93 days ago)