Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, inventory owners and third party providers.

The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.

  • Ad network mediation and optimization
  • Run in-house ads and sell ads directly
  • Allocate traffic according multiple rules
  • All reporting of key data including CTR, CPC, Fill Rate all available via a single console

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Key Features

  • A mobile ad exchange with global reach
  • Over 300 billion impressions per month
  • Real-time competition for each impression
  • High eCPMs and fast monetisation
  • The SPX offers publishers full pricing controls
  • Manage over 260 DSPs
  • SDK-enabled ad networks that generate revenue uplift via increased competition
  • The SPX is free to use
  • Over 90,000 publishers use Smaato
  • A variety of advertisers with a single integration

Smaato Offices


Valentinskamp 70, Emporio 19th Floor
20355 Hamburg, Germany
T: +49 (40) 3480-9490
F: +49 (40) 4921-9055


333 North Bridge Rd. #05-00
Singapore 188721
T: +65 6336-6815
F: +65 6336-6642


240 Stockton St, 10th Floor
San Francisco, CA 94108
T: +1 (650) 286-1198
F: +1 (650) 240-0708

Key People


Ragnar Kruse – CEO & Co-Founder

As a serial entrepreneur with over 30 years experience in IT, Ragnar understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.

Smaato Jobs and Careers

Smaato lists available jobs and positions here with openings in their offices in Hamburg,  New York, San Francisco, Singapore and Shanghai, across roles in Marketing, Design, Data, Development, Engineering, Finance, Human Resources, Management and Sales.

You can find employee reviews of Smaato on the company’s Glassdoor profile here.

Smaato Info

Platforms:Android, IOS, Mobile, Windows Phone
Types:Mobile Ad Server
Ad Formats:Banners
Key Markets:Germany, Global
Trading Models:Mediation, Real Time Bidding

Sorry, we don’t have these details yet. If you are a Smaato representative, please get in touch to add additional information and contact options to your profile.

Mentions of Smaato on the MobyAffiliates blog:
Latest Tweets from Smaato:
  • Smaato

    New @eMarketer report says that close to 82% of digital #ad spending in #China will be dedicated to mobile by 2021.…

    Retweet Reply Favorite (about 2 hours ago)
  • Smaato

    How to measure users' conversion rate on goals like in-app purchase, referral or account creation, via @Appseecom.…

    Retweet Reply Favorite (about 15 hours ago)
  • Smaato

    New research says: the global #mobile #ad market might reach a value of $243,703 million by 2022, via @MarketWatch.

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  • Smaato

    What are the best practices tips from experts on #mobile #game #player #retention? via @Chartboost…

    Retweet Reply Favorite (about 1 day ago)
  • Smaato

    Here's an exclusive look at our additional office floor in #Hamburg! Introducing the @Smaato Shanghai Wing!

    Retweet Reply Favorite (about 1 day ago)
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