Global RTB exchange for mobile ads

Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, inventory owners and third party providers.

The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.

  • Ad network mediation and optimization
  • Run in-house ads and sell ads directly
  • Allocate traffic according multiple rules
  • All reporting of key data including CTR, CPC, Fill Rate all available via a single console

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Key Features

  • A mobile ad exchange with global reach
  • Over 300 billion impressions per month
  • Real-time competition for each impression
  • High eCPMs and fast monetisation
  • The SPX offers publishers full pricing controls
  • Manage over 260 DSPs
  • SDK-enabled ad networks that generate revenue uplift via increased competition
  • The SPX is free to use
  • Over 90,000 publishers use Smaato
  • A variety of advertisers with a single integration

Smaato Offices


Valentinskamp 70, Emporio 19th Floor
20355 Hamburg, Germany
T: +49 (40) 3480-9490
F: +49 (40) 4921-9055


333 North Bridge Rd. #05-00
Singapore 188721
T: +65 6336-6815
F: +65 6336-6642


240 Stockton St, 10th Floor
San Francisco, CA 94108
T: +1 (650) 286-1198
F: +1 (650) 240-0708

Key People


Ragnar Kruse – CEO & Co-Founder

As a serial entrepreneur with over 30 years experience in IT, Ragnar understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.

Smaato Jobs and Careers

Smaato lists available jobs and positions here with openings in their offices in Hamburg,  New York, San Francisco, Singapore and Shanghai, across roles in Marketing, Design, Data, Development, Engineering, Finance, Human Resources, Management and Sales.

You can find employee reviews of Smaato on the company’s Glassdoor profile here.

For Publishers

With Smaato, publishers have access to the Publisher Platform that enables them to maximize their mobile advertising fill rates and eCPMs. The mobile publisher ad server offers the following for publishers:

  • Optimized revenue
  • Easy integration (this is free)
  • Billions of impressions
  • Over 450 demand partners

The SPX offers publishers full pricing controls along with a private marketplace, SDK mediation and a reporting API.

The Smaato platform also supports native advertising, interactive banners, VAST video, in addition to standard ad units. The Smaato RTB Ad Exchange, SMX, allows publishers to sell inventory through real-time bidding.

For Advertisers

Mobile advertisers have access to the RTB Ads Exchange that connects them to over 90,000 app developers and publishers. The platform has a large scale reach along with targeting to increase engagement and user conversion. Mobile advertisers can target users via the following variables:

  • App
  • Country
  • Connection type
  • OS
  • Device ID
  • Adspace
  • Ad format
  • Data center
  • Publisher
  • GPS data

Smaato’s SDX is equipped with a data visualisation solution for detailed analytics, provided via reports that allow advertisers to maximize their mobile ad spend.

Their global reach stands at:

  • 500 billion impressions per month
  • Over 1 billion mobile users per month
  • Over 90,000 mobile publishers

Smaato Info

Platforms:Android, IOS, Windows Phone
Types:Mobile Ad Server
Ad Formats:Banners
Key Markets:Germany, Global
Trading Models:Mediation, Real Time Bidding

Smaato News

Latest Tweets from Smaato:

  • Smaato

    So what exactly is real-time bidding? And what's the difference between RTB and programmatic? Read on for everythin…

    Retweet Reply Favorite (about 14 hours ago)
  • Smaato

    More than 75 percent of American companies are concerned about the upcoming GDPR and many feel unprepared.

    Retweet Reply Favorite (about 1 day ago)
  • Smaato

    What to do - and what not to do - when using programmatic to boost your brand. Good advice in @Adweek

    Retweet Reply Favorite (about 2 days ago)
  • Smaato

    Apps continue growing into a bigger part of consumers' lives in Southeast Asia.

    Retweet Reply Favorite (about 3 days ago)
  • Smaato

    Some of these predictions are bold. What do you think? #adtech #marketing

    Retweet Reply Favorite (about 3 days ago)

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