Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, invetory owners and third party providers.

The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.

  • Ad network mediation and optimization
  • Run in-house ads and sell ads directly
  • Allocate traffic according multiple rules
  • All reporting of key data including CTR, CPC, Fill Rate all available via a single console

Smaato Info

Platforms:Android, IOS, Mobile, Windows Phone
Types:Mobile Ad Server
Models:CPC
Ad Formats:Banners
Key Markets:Germany, Global
Targeting:Custom
Trading Models:Mediation, Real Time Bidding
Tracking:Custom

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Mentions of Smaato on the MobyAffiliates blog:
Latest Tweets from Smaato:
  • Smaato

    80% of #apps are abandoned after the first use. Create the first contact a success - this is how, via @B2Community.… https://t.co/4GeVPXrfHW

    Retweet Reply Favorite (about 2 hours ago)
  • Smaato

    According to new report, the #mobile #gamedev market has reached over $ 40 bn in 2016, via @Developer_Tech.… https://t.co/17YEM0utmo

    Retweet Reply Favorite (about 3 hours ago)
  • Smaato

    Analyzing DOOM from a designers view, via @gamasutra. #gamedev #appdev https://t.co/hgLnjSXNRR

    Retweet Reply Favorite (about 11 hours ago)
  • Smaato

    What is the best engine for your #mobile #game? @Reddit users share their thoughts. #gamedev #appdev… https://t.co/HEz6msVxnN

    Retweet Reply Favorite (about 21 hours ago)
  • Smaato

    Have snacks & drinks while enjoying a industry mini-conference straight from Smaato's experts & our partners!… https://t.co/zDIaCMudQh

    Retweet Reply Favorite (about 1 day ago)
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