Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, invetory owners and third party providers.
The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.
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The price of frustrating #mobile #game #dev #design, via @gamasutra. #indiedev https://t.co/8E3T3fCQqy(about 1 hour ago)
#Programmatic is here to stay and it will eventually take over #adtech, via @_netimperative_.… https://t.co/NSVqwRsF9L(about 9 hours ago)
Hamburg Smaaties getting in the #xmas spirit during our #gingerbreadhouse competition. https://t.co/3Ap9d2FQNt(about 11 hours ago)
Want to capitalize on the growing digital ad market? #Native, #video & #programmatic are the key, via @thedrum.… https://t.co/top7DMU5qz(about 14 hours ago)
By #2019 more than 1/4 of the world will use #mobile #messaging #apps, via @eMarketer. #appdev… https://t.co/UD2qrOFyuA(about 1 day ago)