Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, invetory owners and third party providers.
The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.
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#Apple App Store is breaking records again! New Year's day brought almost $240 million in purchases, via @applause.… https://t.co/UYNmmAWvyI(about 4 hours ago)
#Video #advertising is taking off in these markets. See the full data in our latest Global Trends report!… https://t.co/Yf6AxoZF9x(about 18 hours ago)
Well deserved! Our Petra Vorsteher is amongst the Top 15 most powerful #women in #mobile #advertising! Congrats!… https://t.co/sUZSGXOPvx(about 1 day ago)
76 #marketing influencer share what they think will be important for #mobile in 2017, via @tune.… https://t.co/nU4zmd0qBY(about 1 day ago)
RT @tobias_goers: Nice #HR- evening about competencies and high Performing Teams! @Smaato #Leadership #performingteams https://t.co/JYSNCCU…(about 1 day ago)