Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, invetory owners and third party providers.

The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.

  • Ad network mediation and optimization
  • Run in-house ads and sell ads directly
  • Allocate traffic according multiple rules
  • All reporting of key data including CTR, CPC, Fill Rate all available via a single console

Smaato Info

Platforms:Android, IOS, Mobile, Windows Phone
Types:Mobile Ad Server
Models:CPC
Ad Formats:Banners
Key Markets:Germany, Global
Targeting:Custom
Trading Models:Mediation, Real Time Bidding
Tracking:Custom

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Mentions of Smaato on the MobyAffiliates blog:
Latest Tweets from Smaato:
  • Smaato

    The price of frustrating #mobile #game #dev #design, via @gamasutra. #indiedev https://t.co/8E3T3fCQqy

    Retweet Reply Favorite (about 1 hour ago)
  • Smaato

    #Programmatic is here to stay and it will eventually take over #adtech, via @_netimperative_.… https://t.co/NSVqwRsF9L

    Retweet Reply Favorite (about 9 hours ago)
  • Smaato

    Hamburg Smaaties getting in the #xmas spirit during our #gingerbreadhouse competition. https://t.co/3Ap9d2FQNt

    Retweet Reply Favorite (about 11 hours ago)
  • Smaato

    Want to capitalize on the growing digital ad market? #Native, #video & #programmatic are the key, via @thedrum.… https://t.co/top7DMU5qz

    Retweet Reply Favorite (about 14 hours ago)
  • Smaato

    By #2019 more than 1/4 of the world will use #mobile #messaging #apps, via @eMarketer. #appdev… https://t.co/UD2qrOFyuA

    Retweet Reply Favorite (about 1 day ago)
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