Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, inventory owners and third party providers.
The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.
Valentinskamp 70, Emporio 19th Floor
20355 Hamburg, Germany
T: +49 (40) 3480-9490
F: +49 (40) 4921-9055
333 North Bridge Rd. #05-00
T: +65 6336-6815
F: +65 6336-6642
240 Stockton St, 10th Floor
San Francisco, CA 94108
T: +1 (650) 286-1198
F: +1 (650) 240-0708
Ragnar Kruse – CEO & Co-Founder
As a serial entrepreneur with over 30 years experience in IT, Ragnar understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.
Smaato lists available jobs and positions here with openings in their offices in Hamburg, New York, San Francisco, Singapore and Shanghai, across roles in Marketing, Design, Data, Development, Engineering, Finance, Human Resources, Management and Sales.
With Smaato, publishers have access to the Publisher Platform that enables them to maximize their mobile advertising fill rates and eCPMs. The mobile publisher ad server offers the following for publishers:
The SPX offers publishers full pricing controls along with a private marketplace, SDK mediation and a reporting API.
The Smaato platform also supports native advertising, interactive banners, VAST video, in addition to standard ad units. The Smaato RTB Ad Exchange, SMX, allows publishers to sell inventory through real-time bidding.
Mobile advertisers have access to the RTB Ads Exchange that connects them to over 90,000 app developers and publishers. The platform has a large scale reach along with targeting to increase engagement and user conversion. Mobile advertisers can target users via the following variables:
Smaato’s SDX is equipped with a data visualisation solution for detailed analytics, provided via reports that allow advertisers to maximize their mobile ad spend.
Their global reach stands at:
|Platforms:||Android, IOS, Windows Phone|
|Types:||Mobile Ad Server|
|Key Markets:||Germany, Global|
|Trading Models:||Mediation, Real Time Bidding|
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Worldwide Performance Advertising & Self-Service Platform
Mobile advertising made easy
White Label Advertising Server
The mobile ad serving standard
Branded content for mobile
Ad network for affiliate and performance marketers
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