Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, invetory owners and third party providers.
The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.
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80% of #apps are abandoned after the first use. Create the first contact a success - this is how, via @B2Community.… https://t.co/4GeVPXrfHW(about 2 hours ago)
According to new report, the #mobile #gamedev market has reached over $ 40 bn in 2016, via @Developer_Tech.… https://t.co/17YEM0utmo(about 3 hours ago)
Analyzing DOOM from a designers view, via @gamasutra. #gamedev #appdev https://t.co/hgLnjSXNRR(about 11 hours ago)
What is the best engine for your #mobile #game? @Reddit users share their thoughts. #gamedev #appdev… https://t.co/HEz6msVxnN(about 21 hours ago)
Have snacks & drinks while enjoying a industry mini-conference straight from Smaato's experts & our partners!… https://t.co/zDIaCMudQh(about 1 day ago)