Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, invetory owners and third party providers.

The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.

  • Ad network mediation and optimization
  • Run in-house ads and sell ads directly
  • Allocate traffic according multiple rules
  • All reporting of key data including CTR, CPC, Fill Rate all available via a single console

Smaato Info

Platforms:Android, IOS, Mobile, Windows Phone
Types:Mobile Ad Server
Models:CPC
Ad Formats:Banners
Key Markets:Germany, Global
Targeting:Custom
Trading Models:Mediation, Real Time Bidding
Tracking:Custom

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Mentions of Smaato on the MobyAffiliates blog:
Latest Tweets from Smaato:
  • Smaato

    #Apple App Store is breaking records again! New Year's day brought almost $240 million in purchases, via @applause.… https://t.co/UYNmmAWvyI

    Retweet Reply Favorite (about 4 hours ago)
  • Smaato

    #Video #advertising is taking off in these markets. See the full data in our latest Global Trends report!… https://t.co/Yf6AxoZF9x

    Retweet Reply Favorite (about 18 hours ago)
  • Smaato

    Well deserved! Our Petra Vorsteher is amongst the Top 15 most powerful #women in #mobile #advertising! Congrats!… https://t.co/sUZSGXOPvx

    Retweet Reply Favorite (about 1 day ago)
  • Smaato

    76 #marketing influencer share what they think will be important for #mobile in 2017, via @tune.… https://t.co/nU4zmd0qBY

    Retweet Reply Favorite (about 1 day ago)
  • Smaato

    RT @tobias_goers: Nice #HR- evening about competencies and high Performing Teams! @Smaato #Leadership #performingteams https://t.co/JYSNCCU…

    Retweet Reply Favorite (about 1 day ago)
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