Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise revenues from app monetization. Smaato has a unique service that aggregates 90 leading ad networks and 25 DSPs to deliver higher fill rates and eCPMs. Open APIs and one of the industry’s widest ranges of SDKs are available to ensure easy integration with ad networks, invetory owners and third party providers.
The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.
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Smaato is proud to be a new @doubleclick exchange bidding partner, as announced by @jbellack at #PROGIO today. https://t.co/YVKXGq6W9C(about 23 minutes ago)
@RobinHicks_ #Indonesia We've updated that chart; apologies for the flag mix up but all is resolved now! https://t.co/ucLFYK5dl7(about 32 minutes ago)
It's about time for an extraordinary event to begin! We are proud host of #TEDWomen 2016 live streaming in Hamburg!… https://t.co/klpNHzqS1Z(about 5 hours ago)
What should #DSPs in #China be like? Grace Huang, CEO of China’s largest DSP has answers, via @MarketingWeekEd. https://t.co/pqhmVBJvFq(about 13 hours ago)
Publishers’ biggest risks are eased by #programmatic - opportunity trumps risk! via @MediaPost.… https://t.co/YE6jsGD1dR(about 14 hours ago)