Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPC, CPD, CPI, CPM
Ad Formats:Content Lock, Interstitial, Offerwall, Rewards
Key Markets:United States
Targeting:Custom
Trading Models:Blind
Tracking:Custom

Sorry, we don’t have these details yet. If you are a Tapjoy representative, please get in touch to add additional information and contact options to your profile.

Mentions of Tapjoy on the MobyAffiliates blog:
Latest Tweets from Tapjoy:
  • tapjoy

    Check out the Top 10 quotes from the Mobile App Marketing Summit featuring our very own VP of EMEA, Andy Chandler:… https://t.co/0WkaqQ7TLD

    Retweet Reply Favorite (about 7 hours ago)
  • tapjoy

    In Part 3 of our Maximum Impact Report series, we explore full screen interstitial ads' impact on user retention:… https://t.co/nnbUj8vhnb

    Retweet Reply Favorite (about 14 hours ago)
  • tapjoy

    Video ads have a more profound affect on app retention than any other ad type! Check out our blog for more info:… https://t.co/T7PxCQyzmG

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Our Maximum Impact Report was featured in Business of Apps! Check out the article here: https://t.co/qCGoB9wEib

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Big news: Publishers can now customize their currency sales with a branded header though Offerwall+!… https://t.co/dFsBaEKSZA

    Retweet Reply Favorite (about 6 days ago)

Reviews