Powering rewarding mobile

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Key Markets:USA
Trading Models:Blind

Tapjoy News

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    In the second half of her two-part blog series, Tapjoy's Meghan McAdams takes a closer look at how value exchange a… https://t.co/deouqRIdDq

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  • tapjoy

    RT @mackmckelvey: Moderated a terrific panel on #Programmatic #Video with execs from @tapjoy @OpenX @Adobe @ZEFRinc @Grapeshot_ #AWEurope #…

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  • tapjoy

    RT @advertisingweek: At #AWEurope and in need of a recharge? Our partners at @tapjoy have got you covered! https://t.co/I6GIuhiRnU

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  • tapjoy

    RT @gavjs: Great session on #programmatic #video at #aweurope this morning with @mackmckelvey and @OpenX @AdobeAdCloud @ZEFRinc @tapjoy and…

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  • tapjoy

    RT @MarTechConf: Check out the #MarTech Minute: @Outbrain has partnered with @Mapr, @Tapjoy launches Interplay Studio & more. https://t.co/…

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