Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
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We caught up with @Magmic Director of Marketing Jonathan Simon to chat about rewarded ads: https://t.co/np5csjWSYD(about 22 hours ago)
RT @Tinyco: The newest event in Family Guy: The Quest for Stuff just dropped, and it features Snoop Dogg, Avril Lavigne,... http://t.co/5Kk…(about 1 day ago)
A brand refresh takes an incredible amount of work from start to finish. Take a behind the scenes look at ours here: https://t.co/cOaTbUgFYS(about 4 days ago)
Take a behind-the-scenes look at Tapjoy's brand refresh from start to finish: https://t.co/BVtt39NkbT(about 6 days ago)
We're loving @kongregate's new game, Office Space: Idle Profits. See for yourself why it made Editor's Choice! https://t.co/Xdd8ODPx91(about 6 days ago)