Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games


Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offerwall, Rewards
Key Markets:United States
Trading Models:Blind

Sorry, we don’t have these details yet. If you are a Tapjoy representative, please get in touch to add additional information and contact options to your profile.

Mentions of Tapjoy on the MobyAffiliates blog:
Latest Tweets from Tapjoy:
  • tapjoy

    Don’t miss these 7 Surprising Facts About Push Open Rates: https://t.co/4KTR1BMJOd

    Retweet Reply Favorite (about 20 hours ago)
  • tapjoy

    If your app uses push notifications, don’t miss these 7 Surprising Facts About Push Open Rates: https://t.co/4KTR1BMJOd

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Tapjoy Advertising works! Need proof? Check out our hot-off-the-presses comScore study: https://t.co/dR4efwlrIQ https://t.co/yb0RF07JyE

    Retweet Reply Favorite (about 58 days ago)
  • tapjoy

    Thank you @comScore for the thorough report! Tapjoy ads positively impact key brand metrics - read more: https://t.co/dR4efwlrIQ

    Retweet Reply Favorite (about 60 days ago)
  • tapjoy

    Did you catch us at Casual Connect? Read all about the event here! https://t.co/RRlqv239Vm https://t.co/oLugHsaoEN

    Retweet Reply Favorite (about 63 days ago)
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