Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
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Mobile Marketing Watch @MobileMW covers Tapjoy's new Offerwall Plus features, findings from our latest Maximum Impa… https://t.co/TwIUQqeOvS(about 4 days ago)
More buzz for Tapjoy's latest Offerwall Plus features in Pocketgamer! @pgbiz https://t.co/Fkflwwe1qW https://t.co/3knASxyDsX(about 4 days ago)
Which turnkey Tapjoy feature helped PONOS 'Battle Cats' achieve a 4x boost in ad revenue? Find out on our blog:… https://t.co/vhcUCKtNsK(about 5 days ago)
Don't miss Tapjoy's Tie Davidson at the 'Early Birds of a Feather' Networking Round Table at #ASW18! He'll be discu… https://t.co/TTZNCgvaaq(about 6 days ago)
Read more about Tapjoy's new features for Offerwall Plus in @MarTechAdvisor https://t.co/AJj3Rtzd3s https://t.co/RKEeo7jro2(about 7 days ago)