Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offerwall, Rewards
Key Markets:United States
Trading Models:Blind

Sorry, we don’t have these details yet. If you are a Tapjoy representative, please get in touch to add additional information and contact options to your profile.

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  • tapjoy

    We're helping brands get ready for the back-to-school season. Learn how here: https://t.co/2BPR68tYEF https://t.co/J3lIiRXXhK

    Retweet Reply Favorite (about 3 hours ago)
  • tapjoy

    Can you imagine a premium, highly engaging environment where advertising is not just safe, but effective? https://t.co/TCxfAwlHIx

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Congrats to our partner @QuickByteGames on their iOS Editor's Choice feature! Check out #LapsFuse today! https://t.co/juPsg98evt

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    Check out our byline in @VentureBeat on the questions you need to ask yourself before releasing a branded IP game! https://t.co/D6uL5n8YUZ

    Retweet Reply Favorite (about 13 days ago)
  • tapjoy

    Our VP of Marketing @emilymcinerney was featured in @MarTechSeries's Cannes Lions roundup! Check it out: https://t.co/KWZ0GCVBzo

    Retweet Reply Favorite (about 14 days ago)