Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
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Read about Tapjoy's new Interactive End Cards & Fox's #WarForPlanetOfTheApes campaign via @pgbiz… https://t.co/o7eDf6Ob4f(about 1 day ago)
RT @pgbiz: Tapjoy launches Interactive End Cards for its rewarded video ads https://t.co/Su57UK3MmP https://t.co/gZlcsoOt70(about 1 day ago)
"20th Century Fox is one of the first brands to leverage Tapjoy's new interactive end cards" - @MobileMktrDaily… https://t.co/A7Np5va0wi(about 2 days ago)
Tapjoy introduces Interactive End Cards, driving 88% video completion & 4% CTR for Fox's War for Planet of the Apes… https://t.co/CjrgCWoExL(about 2 days ago)
In the latest edition of Tapjoy #MobileChampions we chat to Andrew Stone, founder of @randomlogicgame… https://t.co/ZCDyrDeTnk(about 7 days ago)