Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Models:||CPC, CPD, CPI, CPM|
|Ad Formats:||Content Lock, Interstitial, Offer Wall, Rewards|
Perfect #tbt for great times with our friends @Magmic & @we3app last week at #PocketGamerConnects 🎮🤓📱 https://t.co/ADY8GF5Lcw(about 3 days ago)
RT @WinClap: Many in digital advertising have been calling for the end of #CPM #pricing for years. Check the article from CEO of @tapjoy ex…(about 3 days ago)
Tapjoy's first App of the Month article is out now! Check out why Design Home by @glumobile quickly became a Tapjoy… https://t.co/0CRPFMdsne(about 3 days ago)
#TapjoyCannesNotWait for @Cannes_Lions International Festival of Creativity next month! We've partnered with… https://t.co/X5kfOaLFbp(about 5 days ago)
We're excited to announce Tapjoy was nominated with Vizeum and 20th Century Fox for a ThinkLA IDEA Award for Best M… https://t.co/2sHPHuffSb(about 11 days ago)
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