Tapjoy

Powering rewarding mobile

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPC, CPD, CPI, CPM
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Key Markets:USA
Targeting:Custom
Trading Models:Blind
Tracking:Custom

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Mentions of Tapjoy on the MobyAffiliates blog:

Latest Tweets from Tapjoy:

  • tapjoy

    Mobile Marketing Watch @MobileMW covers Tapjoy's new Offerwall Plus features, findings from our latest Maximum Impa… https://t.co/TwIUQqeOvS

    Retweet Reply Favorite (about 4 days ago)
  • tapjoy

    More buzz for Tapjoy's latest Offerwall Plus features in Pocketgamer! @pgbiz https://t.co/Fkflwwe1qW https://t.co/3knASxyDsX

    Retweet Reply Favorite (about 4 days ago)
  • tapjoy

    Which turnkey Tapjoy feature helped PONOS 'Battle Cats' achieve a 4x boost in ad revenue? Find out on our blog:… https://t.co/vhcUCKtNsK

    Retweet Reply Favorite (about 5 days ago)
  • tapjoy

    Don't miss Tapjoy's Tie Davidson at the 'Early Birds of a Feather' Networking Round Table at #ASW18! He'll be discu… https://t.co/TTZNCgvaaq

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    Read more about Tapjoy's new features for Offerwall Plus in @MarTechAdvisor https://t.co/AJj3Rtzd3s https://t.co/RKEeo7jro2

    Retweet Reply Favorite (about 7 days ago)

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