Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Models:||CPC, CPD, CPI, CPM|
|Ad Formats:||Content Lock, Interstitial, Offer Wall, Rewards|
In the second half of her two-part blog series, Tapjoy's Meghan McAdams takes a closer look at how value exchange a… https://t.co/deouqRIdDq(about 3 minutes ago)
RT @mackmckelvey: Moderated a terrific panel on #Programmatic #Video with execs from @tapjoy @OpenX @Adobe @ZEFRinc @Grapeshot_ #AWEurope #…(about 8 minutes ago)
RT @advertisingweek: At #AWEurope and in need of a recharge? Our partners at @tapjoy have got you covered! https://t.co/I6GIuhiRnU(about 8 minutes ago)
RT @gavjs: Great session on #programmatic #video at #aweurope this morning with @mackmckelvey and @OpenX @AdobeAdCloud @ZEFRinc @tapjoy and…(about 8 minutes ago)
RT @MarTechConf: Check out the #MarTech Minute: @Outbrain has partnered with @Mapr, @Tapjoy launches Interplay Studio & more. https://t.co/…(about 1 day ago)
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