Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPC, CPD, CPI, CPM
Ad Formats:Content Lock, Interstitial, Offerwall, Rewards
Key Markets:United States
Targeting:Custom
Trading Models:Blind
Tracking:Custom

Sorry, we don’t have these details yet. If you are a Tapjoy representative, please get in touch to add additional information and contact options to your profile.

Mentions of Tapjoy on the MobyAffiliates blog:
Latest Tweets from Tapjoy:
  • tapjoy

    We caught up with @Magmic Director of Marketing Jonathan Simon to chat about rewarded ads: https://t.co/np5csjWSYD

    Retweet Reply Favorite (about 22 hours ago)
  • tapjoy

    RT @Tinyco: The newest event in Family Guy: The Quest for Stuff just dropped, and it features Snoop Dogg, Avril Lavigne,... http://t.co/5Kk

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    A brand refresh takes an incredible amount of work from start to finish. Take a behind the scenes look at ours here: https://t.co/cOaTbUgFYS

    Retweet Reply Favorite (about 4 days ago)
  • tapjoy

    Take a behind-the-scenes look at Tapjoy's brand refresh from start to finish: https://t.co/BVtt39NkbT

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    We're loving @kongregate's new game, Office Space: Idle Profits. See for yourself why it made Editor's Choice! https://t.co/Xdd8ODPx91

    Retweet Reply Favorite (about 6 days ago)

Reviews