Powering rewarding mobile

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Key Markets:USA
Trading Models:Blind

Tapjoy News

Latest Tweets from Tapjoy:

  • tapjoy

    Perfect #tbt for great times with our friends @Magmic & @we3app last week at #PocketGamerConnects 🎮🤓📱 https://t.co/ADY8GF5Lcw

    Retweet Reply Favorite (about 3 days ago)
  • tapjoy

    RT @WinClap: Many in digital advertising have been calling for the end of #CPM #pricing for years. Check the article from CEO of @tapjoy ex…

    Retweet Reply Favorite (about 3 days ago)
  • tapjoy

    Tapjoy's first App of the Month article is out now! Check out why Design Home by @glumobile quickly became a Tapjoy… https://t.co/0CRPFMdsne

    Retweet Reply Favorite (about 3 days ago)
  • tapjoy

    #TapjoyCannesNotWait for @Cannes_Lions International Festival of Creativity next month! We've partnered with… https://t.co/X5kfOaLFbp

    Retweet Reply Favorite (about 5 days ago)
  • tapjoy

    We're excited to announce Tapjoy was nominated with Vizeum and 20th Century Fox for a ThinkLA IDEA Award for Best M… https://t.co/2sHPHuffSb

    Retweet Reply Favorite (about 11 days ago)

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Incentivised Traffic

Tapjoy is incent traffic which brings it's own problems but it can work for the right offers.

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