Tapjoy

Powering rewarding mobile

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPC, CPD, CPI, CPM
Ad Formats:Content Lock, Interstitial, Offerwall, Rewards
Key Markets:United States
Targeting:Custom
Trading Models:Blind
Tracking:Custom

Sorry, we don’t have these details yet. If you are a Tapjoy representative, please get in touch to add additional information and contact options to your profile.

Mentions of Tapjoy on the MobyAffiliates blog:

Latest Tweets from Tapjoy:

  • tapjoy

    Read about Tapjoy's new Interactive End Cards & Fox's #WarForPlanetOfTheApes campaign via @pgbiz… https://t.co/o7eDf6Ob4f

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    RT @pgbiz: Tapjoy launches Interactive End Cards for its rewarded video ads https://t.co/Su57UK3MmP https://t.co/gZlcsoOt70

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    "20th Century Fox is one of the first brands to leverage Tapjoy's new interactive end cards" - @MobileMktrDaily… https://t.co/A7Np5va0wi

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    Tapjoy introduces Interactive End Cards, driving 88% video completion & 4% CTR for Fox's War for Planet of the Apes… https://t.co/CjrgCWoExL

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    In the latest edition of Tapjoy #MobileChampions we chat to Andrew Stone, founder of @randomlogicgame… https://t.co/ZCDyrDeTnk

    Retweet Reply Favorite (about 7 days ago)

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