Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPC, CPD, CPI, CPM
Ad Formats:Content Lock, Interstitial, Offerwall, Rewards
Key Markets:United States
Targeting:Custom
Trading Models:Blind
Tracking:Custom

Sorry, we don’t have these details yet. If you are a Tapjoy representative, please get in touch to add additional information and contact options to your profile.

Mentions of Tapjoy on the MobyAffiliates blog:
Latest Tweets from Tapjoy:
  • tapjoy

    Our latest guest blog by @adjustcom explores why rewarded video is preferred by almost 80% of mobile consumers .tj/… https://t.co/M8sksyOC8p

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Things are in full swing over at the Tapjoy booth at #dmexco! Have you dropped by to say hi to our team yet? https://t.co/fRx3hqQV2H

    Retweet Reply Favorite (about 10 days ago)
  • tapjoy

    Don't miss us at #dmexco! Stop by our booth to explore how Tapjoy's mobile video can help you connect with engaged,… https://t.co/wruLkbqCXY

    Retweet Reply Favorite (about 10 days ago)
  • tapjoy

    Headed to #dmexco? Don't miss Team Tapjoy! Stop by our booth to say hi. https://t.co/V2AUADoBBX

    Retweet Reply Favorite (about 12 days ago)
  • tapjoy

    What do leaders from @EA @kongregate @ConcreteGames @HotheadGames have to say about making games built to last?… https://t.co/TcuO5In1tN

    Retweet Reply Favorite (about 16 days ago)

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