Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.

Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPC, CPD, CPI, CPM
Ad Formats:Content Lock, Interstitial, Offerwall, Rewards
Key Markets:United States
Targeting:Custom
Trading Models:Blind
Tracking:Custom

Sorry, we don’t have these details yet. If you are a Tapjoy representative, please get in touch to add additional information and contact options to your profile.

Mentions of Tapjoy on the MobyAffiliates blog:
Latest Tweets from Tapjoy:
  • tapjoy

    Catch us at Mobile World Congress this week! We'll be a booth #8.1D65 - stop by and say hi! https://t.co/bHrqQUMNiz https://t.co/oT2UmlNAoa

    Retweet Reply Favorite (about 5 hours ago)
  • tapjoy

    Now's the time to integrate rewarded videos into your app! Check out our blog post to learn the three best ways:… https://t.co/RukdtY4w2w

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    Surprising users with free rewards is a win-win move for mobile game developers. Find out why here:… https://t.co/VLAMPVpoI6

    Retweet Reply Favorite (about 11 days ago)
  • tapjoy

    87% of consumers use a mobile device while watching TV. What're they using that second screen for? Find out:… https://t.co/NYzNcwmUya

    Retweet Reply Favorite (about 17 days ago)
  • tapjoy

    We are very honored to be recognized as a "Top 20 Mobile Ad Network by ROI" in Singular Labs' ROI Index Report:… https://t.co/BYmlLN9UdK

    Retweet Reply Favorite (about 18 days ago)

Reviews

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