Tapsense is a cloud-based mobile marketing platform offering a private Real Time Bidding marketplace solution. To advertisers, TapSense provides native ads that seamlessly integrate within an app or mobile site to match the user experience, usually in the form of sponsored posts or updates in news feeds. This enterprise-ready platform connects brands with premium publishers to offer a complete mobile marketing solution.
TapSense is also a complete platform for publishers, providing a full-stack solution for monetisation including ad server, mediation layer and RTB marketplace. A highly-scalable ad server means that publishers can run campaigns directly with rich targeting options. Multiple ad formats are supported, including video and mobile web ads as well as app install ads in custom native ad templates. Ad network mediation ensures high eCPMs, maximised revenue and increased fill rates without the need for multiple SDK integration.
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