Taptica

Engage valuable users on mobile

Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

  • In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
  • Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
  • Reach over 200m users worldwide with approved publishers

 

Taptica Info

Platforms:Android, IOS
Types:Mobile Ad Network
Models:CPA, CPC
Ad Formats:Banners, Interstitial, Text, Video
Key Markets:Latin America, USA
Targeting:Custom
Trading Models:Private Exchange, Self Managed
Tracking:Custom

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Mentions of Taptica on the MobyAffiliates blog:

Latest Tweets from Taptica:

  • Taptica

    Who’s getting excited for tomorrow’s big event? The #AdInnovation and @Twitter teams are here and ready for action.… https://t.co/JXJx0Szp7p

    Retweet Reply Favorite (about 12 hours ago)
  • Taptica

    RT @ThinkwithGoogle: People want better, more personalized experiences. Tailor information accordingly. https://t.co/vNRqGu2cCC https://t.c…

    Retweet Reply Favorite (about 2 days ago)
  • Taptica

    We’re honored to be one of the leading advertising partners in #Japan today! H/T @tune #IntegratedPartnersIndex.… https://t.co/shtXdgjlG6

    Retweet Reply Favorite (about 2 days ago)
  • Taptica

    RT @marketingdive: Black Friday set to tally 115M shoppers, according to @NRFnews and Prosper Insights & Analytics https://t.co/9AgBojcZdk

    Retweet Reply Favorite (about 3 days ago)
  • Taptica

    RT @DigidayAwards: We've announced the shortlist for the Digiday Awards Europe. Check out the top campaigns and innovations in the European…

    Retweet Reply Favorite (about 3 days ago)

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