Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.
On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.
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Doing the happy dance🕺after receiving our @AppsFlyer award for ranking as a top mobile media source in #AppsFlyer P… https://t.co/brU12Zqqsb(about 3 hours ago)
RT @technodechina: How Chinese tech firms are changing global markets: Q&A with Hagai Tal, CEO of Taptica https://t.co/LuWiZyWdz6(about 8 hours ago)
Pinterest’s visual search technology is coming to its ads https://t.co/mDPGBjBNSy #TCDisrupt via @techcrunch(about 2 days ago)
Do you know how your users differ on #Facebook vs #Instagram? We’re filtering your social audience #ontheblog: https://t.co/11ISnh04g4(about 4 days ago)
Our GM is tackling all things #mobilefraud in our latest interview with @eMarketer. Get the full scoop here:… https://t.co/uRC45eKSk5(about 6 days ago)