Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

  • In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
  • Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
  • Reach over 200m users worldwide with approved publishers

 

Taptica Info

Platforms:Android, IOS
Types:Mobile Ad Network
Models:CPA, CPC
Ad Formats:Banners, Interstitial, Text Ads, Video
Key Markets:Latin America, United States
Targeting:Custom
Trading Models:Private Exchange, Self Managed
Tracking:Custom

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Mentions of Taptica on the MobyAffiliates blog:
Latest Tweets from Taptica:
  • Taptica

    RT @Digiday: Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. https://t…

    Retweet Reply Favorite (about 5 hours ago)
  • Taptica

    RT @TechCrunch: YouTube adds new in-app messaging feature on iOS and Android in Canada https://t.co/SAe5667GAg

    Retweet Reply Favorite (about 7 hours ago)
  • Taptica

    #Taptica CEO Hagai Tal offers his insight on Chinese & US #adtech investment strategies for @Digiday… https://t.co/rsxGdAPInV

    Retweet Reply Favorite (about 7 hours ago)
  • Taptica

    App downloads up 15 percent in 2016, revenue up 40 percent thanks to China https://t.co/5JnJOaDpsV via @techcrunch

    Retweet Reply Favorite (about 1 day ago)
  • Taptica

    Congrats to our partner @AppsFlyer on their amazing news, we're excited to see what's in store!🎉 https://t.co/gcN1Bf8mAo

    Retweet Reply Favorite (about 1 day ago)

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