Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.
On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.
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