Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.
On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.
Sorry, we don’t have these details yet. If you are a Taptica representative, please get in touch to add additional information and contact options to your profile.
RT @Digiday: Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. https://t…(about 5 hours ago)
RT @TechCrunch: YouTube adds new in-app messaging feature on iOS and Android in Canada https://t.co/SAe5667GAg(about 7 hours ago)
#Taptica CEO Hagai Tal offers his insight on Chinese & US #adtech investment strategies for @Digiday… https://t.co/rsxGdAPInV(about 7 hours ago)
App downloads up 15 percent in 2016, revenue up 40 percent thanks to China https://t.co/5JnJOaDpsV via @techcrunch(about 1 day ago)
Congrats to our partner @AppsFlyer on their amazing news, we're excited to see what's in store!🎉 https://t.co/gcN1Bf8mAo(about 1 day ago)