Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

  • In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
  • Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
  • Reach over 200m users worldwide with approved publishers


Taptica Info

Platforms:Android, IOS
Types:Mobile Ad Network
Models:CPA, CPC
Ad Formats:Banners, Interstitial, Text Ads, Video
Key Markets:Latin America, United States
Trading Models:Private Exchange, Self Managed

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Mentions of Taptica on the MobyAffiliates blog:
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  • Taptica

    RT @mashabletech: Instagram is changing comments in a big way https://t.co/AO5HWWPYhc https://t.co/dcl73C7u13

    Retweet Reply Favorite (about 3 hours ago)
  • Taptica

    Our team is on the ground & loving the conversations at #MMS today! Make sure to find us before the day is through… https://t.co/JXjvT0daXQ

    Retweet Reply Favorite (about 6 hours ago)
  • Taptica

    Meet us at the Mobile Monetization Summit today! #MMS #TelAviv @MobileIsrael https://t.co/0bPp4zab4x

    Retweet Reply Favorite (about 11 hours ago)
  • Taptica

    Looking to reach iOS users in a new way? We're breaking down Apple's search ad capabilities and results #ontheblog… https://t.co/nH52nO0qZS

    Retweet Reply Favorite (about 1 day ago)
  • Taptica

    The 16 biggest tech stories of 2016 https://t.co/JSEsena5uf via @mashable

    Retweet Reply Favorite (about 2 days ago)


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