Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.
On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Interstitial, Text, Video|
|Key Markets:||Latin America, USA|
|Trading Models:||Private Exchange, Self Managed|
The gaming market in #SouthKorea extends far beyond mobile. 🎮📱Check out the latest insights from our SVP Client Suc… https://t.co/DWV4PangpQ(about 1 day ago)
These guys can't wait to take on #PGCLondon this Monday! @PGConnects https://t.co/d2WBnRmNpo(about 1 day ago)
It's the final day here at @CasualConnect, let's make it count! 📲🌴 https://t.co/LFjPYnKeYg(about 2 days ago)
RT @IAMAIForum: Thank you everyone for joining us for an exciting 2 day summit and awards. See you next year! #12IDS #8IDA(about 2 days ago)
RT @apppromotion: Mobile will drive 69% of search ad growth by 2022: https://t.co/b8TLxV6H1r(about 2 days ago)
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