Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.
On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.
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Just three more days until #UntAPPed takes over London. We can’t wait to see you there! https://t.co/YcfhNdCmTa(about 15 hours ago)
Explore key trends along the path to purchase for the #travel, #finance & #health industries this week #ontheblog: https://t.co/qWdCWHaTYy(about 1 day ago)
For the best video ads, we have you covered. But don’t just take our word for it… shoutout @tune for the Top 5 rank! https://t.co/aKorNAXY6u(about 2 days ago)
Don't miss our final chapter of #TapticaSummerReading, as we explore the world of #travel 🌎✈️… https://t.co/WDDObpFqLP(about 3 days ago)
Who’s getting excited for @theGMIC #Jakarta? Drop us a line to schedule a meeting for next week: email@example.com https://t.co/WP0frtQ6bv(about 3 days ago)