Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.
On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.
115 Sansome Street
San Francisco, CA 94104
New York, NY 10036
Block C, 22F
# 101, 17F
Seoul, Korea 06621
Nakameguro GS1 BLDG 6F
16 Great Chapel St.
London W1F 8FL
Tel Aviv, 6713328
Hagai Tal – CEO
Entrepreneur and investor with extensive international management and business development experience, specializing in growing start-ups into profitable ventures/ IPO, predominantly in the areas of on-line marketing, digital media/advertising and global financial processing.
Taptica lists available jobs and positions here with openings in their offices in Tel Aviv and London across roles in Business and Sales.
Mobile publishers with Taptica are promised a high fill rate for their content. The network also works with over 50,000 partners worldwide. All publishers with Taptica have control over which ads will be displayed on their content.
Taptica’s technology offers a demand-side platform (DSP), using big data for advanced audience targeting. Publishers with Taptica will also get a personal account manager for support, business development opportunities, and regular traffic performance reviews.
With Taptica, mobile advertisers can reach over 200m users worldwide with approved publishers on the network. Advertising formats include the following:
Advertisers can maximise their engagement and revenue through mobile re-targeting on a CPA basis. Taptica works with 50,000 supply and publishing partners on a worldwide scale.
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Interstitial, Text, Video|
|Key Markets:||Latin America, USA|
|Trading Models:||Fully Managed, Private Exchange|
Representing the #TapticaJP & #Adinnovation team at Next Marketing Summit in Shibuya today 💪🇯🇵 https://t.co/8q1HIJ4f8H(about 21 minutes ago)
Getting excited for @theGMIC Beijing? Just one more week and counting! #GMIC10 https://t.co/JybxNhoNoR(about 1 day ago)
Are your ads in line with the latest #CBA standards? 🔍🤔 We're breaking it down this week #ontheblog https://t.co/cGYxRL5vOq(about 1 day ago)
RT @iab: .@iab is excited to have @TremorVideoDSP as a principal sponsor for #VideoSymposium on May 7 in NYC: https://t.co/OkeEIxnGFp https…(about 3 days ago)
So excited & honored to be nominated for Best Use of Data @MOMAawards 🍾🤩 https://t.co/poUwCMWSRE(about 3 days ago)
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