Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

  • In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
  • Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
  • Reach over 200m users worldwide with approved publishers

 

Taptica Info

Platforms:Android, IOS
Types:Mobile Ad Network
Models:CPA, CPC
Ad Formats:Banners, Interstitial, Text Ads, Video
Key Markets:Latin America, United States
Targeting:Custom
Trading Models:Private Exchange, Self Managed
Tracking:Custom

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    RT @TheDrum: #SolarEclipse2017 hits the US and brands are having fun with it: https://t.co/qi9yUzslGj #Eclipse2017

    Retweet Reply Favorite (about 12 hours ago)
  • Taptica

    Are retailers missing a new era of smart shoppers? Our Strategic Partnership Lead tells how to get through to #GenZ… https://t.co/A1a2T4gnv7

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    Facebook or Snap? We’re talking about who’s on top and what’s to come with @TheDrum: https://t.co/hF1vZdgdMX

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    RT @hootsuite: Next week we’re #HootChat-ing with social ad pros, @Taptica, and discussing how to acquire new customers through social ads!…

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  • Taptica

    #TapticaUK’s Amit Dar weighs in on the industry’s latest call for the Big Two to clean up their video standards: https://t.co/Ssfv0dOC8Y

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