Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

  • In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
  • Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
  • Reach over 200m users worldwide with approved publishers

 

Taptica Info

Platforms:Android, IOS
Types:Mobile Ad Network
Models:CPA, CPC
Ad Formats:Banners, Interstitial, Text Ads, Video
Key Markets:Latin America, United States
Targeting:Custom
Trading Models:Private Exchange, Self Managed
Tracking:Custom

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Mentions of Taptica on the MobyAffiliates blog:
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  • Taptica

    RT @ThinkwithGoogle: Today at #AWNewYork we got a peek at new ad innovations, market shifts, and reasons to be excited about advertising. h…

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  • Taptica

    Taptica superstars take the streets of London! #TapticaEU #TapticaUK #London #LondonCalling https://t.co/LGkn78SBf0

    Retweet Reply Favorite (about 18 hours ago)
  • Taptica

    Here's how we scaled 650K installs at ~2X higher user quality for a major US app developer. https://t.co/a6jqeL1dwi https://t.co/UbxV6KPltz

    Retweet Reply Favorite (about 1 day ago)
  • Taptica

    Taptica Heads the Ranks of TUNE’s Top 25 Advertising Partners of 2016 #ontheblog https://t.co/0EMagVheLd https://t.co/RMMOQKqwaw

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  • Taptica

    It's the first official day of fall! Best wishes from Taptica for the autumn season ahead! #HappyFall #FallEquinox https://t.co/0luBN3Lta7

    Retweet Reply Favorite (about 5 days ago)

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