Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. The platform incorporates proprietary technology based on AI and machine learning, which effectively enables mobile targeting and user acquisition for maximum ROI. Taptica also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

  • In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
  • Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
  • Reach over 200m users worldwide with approved publishers


Taptica Info

Platforms:Android, IOS
Types:Mobile Ad Network
Models:CPA, CPC
Ad Formats:Banners, Interstitial, Text Ads, Video
Key Markets:Latin America, United States
Trading Models:Private Exchange, Self Managed

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Mentions of Taptica on the MobyAffiliates blog:
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  • Taptica

    RT @VentureBeat: Facebook's new Collection ads help brands tell a more visual product story https://t.co/DEhGN6866B by @thekenyeung

    Retweet Reply Favorite (about 4 hours ago)
  • Taptica

    Where do mobile marketing and #MarchMadness intersect? We’re sharing our top 4 tips for a winning campaign:… https://t.co/WNNjFjByNy

    Retweet Reply Favorite (about 2 days ago)
  • Taptica

    Loving the Taptica ticker talk @ 56:00. Thanks for the shout-out @Brand_UK @Alan__Green 📈💸#TAP https://t.co/2rW0R0Po6g

    Retweet Reply Favorite (about 2 days ago)
  • Taptica

    @AppsFlyer thanks for the shout-out at #MAMABerlin on our #3 power ranking in this year's performance index! 👊🏻 https://t.co/1A5VddVSJ8

    Retweet Reply Favorite (about 3 days ago)
  • Taptica

    Another great event for the books, thanks to all who stopped by our booth @theGMIC Tel Aviv today! https://t.co/NmKrf69bqz

    Retweet Reply Favorite (about 4 days ago)