Todacell is an Israeli premium mobile advertising network solution, with offices in London, Germany and India. The company provides a 100% transparent mobile display ad network, which ensures that advertisers and agencies know where and when their advertising campaigns will appear. Via its Smart Ad Network, advertisers are able to target all mobile devices (including tablets) with a reach of more than 90 million users. Todacell aims to optimise the advertising inventory of publishers with its proprietary ad flow management technology, as well as enabling developers to monetize their apps/mobile sites

Developers and publishers can utilise Todacell’s services to run high-yield CPC and CPM campaigns for globally recognized brands. Its ad servers are high load, and it also provides industry leading campaign analytics and management. For advertisers, Todacell offers CPM, CPC and CPD buying metrics, and campaigns can be targeted to advanced audience (demographic, gender, location, time of day), system (day of week, day parting, country, keyword, screen size), or customised specifics.

  • Easy implementation with auto-generated server-side script
  • Advanced targeting capabilities including audience targeting, device targeting and behavioural re-targeting
  • Real time campaign optimisation available including campaign analytics and premium campaign management
  • Premium inventory management tool to identify and maximise profitable ad inventory for developers/publishers


Todacell Info

Platforms:Android, IOS
Types:Mobile Ad Network
Models:CPC, CPD, CPM
Ad Formats:Banners
Key Markets:Germany, India, Israel, UK
Targeting:Country, Demographic, Time
Trading Models:Premium

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Mentions of Todacell on the MobyAffiliates blog:
Latest Tweets from Todacell:
  • todacell_London

    Here are some great recommended apps for you all to get your teeth stuck into!

    Retweet Reply Favorite (about 1372 days ago)
  • todacell_London

    @CmsSage - whilst I do agree in part, I don't think agencies (on whole) are at the stage where they are willing to invest in competitive CPC

    Retweet Reply Favorite (about 1377 days ago)
  • todacell_London

    Here, here Mr Shultz - mobile/social are the catalyst for a seismic shift in consumer/brand engagement -

    Retweet Reply Favorite (about 1377 days ago)
  • todacell_London

    An interesting read about the pros and cons of RTB (mostly the pros!)

    Retweet Reply Favorite (about 1378 days ago)
  • todacell_London

    Looks like 2013 is set to be a big year for experimentation within mobile...

    Retweet Reply Favorite (about 1379 days ago)


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