Trademob provides a single media buying point for mobile app ad campaigns, aggregating various ad networks, exchanges and traffic providers (including Admob, Millennial Media and GDN) to create targeted mobile ad campaigns according to advertisers’ goals. Current advertisers utilising Trademob include eBay Classifieds, Universal Music and Wooga.
Billing itself as a “100% advertiser-targeted solution”, Trademob provides automated campaign optimization – essentially analysing ad networks, publisher ids, traffic statistics and other campaign details on a timely basis to ensure campaigns are reaching the right audience and acquiring new app users. Likely to be more suited to larger enterprises and organisations who need mass audience for their apps, users of Trademob can fully automate their mobile ad campaigns from a single buying point.
|Models:||CPA, CPC, CPI|
|Ad Formats:||Banners, Rich Media, Search|
|Key Markets:||Europe, France, Germany, Spain, UK|
|Targeting:||Behavioral, Carrier, Channel, Content, Country, Custom, Device, Operator, OS|
|Trading Models:||Fully Managed, Real Time Bidding|
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