UberMedia is a mobile advertising network and platform focused on delivering customer focused insights and innovations to advertisers, to increase engagement and brand connections. Uber claims that its mobile advertising approach is ‘simply better’ and offers unique Social Signal targeting to advertisers, Real-Time data for analysis and provides monetization solutions to developers that compliment existing content and add value to users.
Key features of UberMedia’s advertising solutions are pinpoint levels of audience targeting and retargeting and RT-based automatic campaign optimisation. Uber’s proprietary based platform enables advertisers and a brand to target audiences based on their specific interests, and adds in further layers of keyword, location and time of day to widen targeting and re-targeting parameters. The platform also utilises over 10,000 social media based targeting parameters to uncover consumer behaviours and intent. UberMedia automatically optimises advertising campaigns in real-time to rebalance and improve ad performance throughout the lifespan of any campaign.
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The lines between brands, retailers, and products have blurred - redefining retail strategy w/ @gladyzzz for @icsc https://t.co/YzxSkV6qQP(about 22 hours ago)
Analysis of mobile data enables you to understand a customer's path to a location for optimizing trade area https://t.co/ObJCQUWlvj(about 1 day ago)
Three Game-Changing Trends for Mobile Marketing https://t.co/dRltwXQokZ(about 1 day ago)
Demand accountability in business metrics for mobile. Foot traffic is the next KPI @ubermedia with @thehubcomms https://t.co/A1LT42OM94(about 1 day ago)
Marketers have a love affair with data. https://t.co/OyGxRFXnOL(about 1 day ago)