UberMedia is a mobile advertising network and platform focused on delivering customer focused insights and innovations to advertisers, to increase engagement and brand connections. Uber claims that its mobile advertising approach is ‘simply better’ and offers unique Social Signal targeting to advertisers, Real-Time data for analysis and provides monetization solutions to developers that compliment existing content and add value to users.
Key features of UberMedia’s advertising solutions are pinpoint levels of audience targeting and retargeting and RT-based automatic campaign optimisation. Uber’s proprietary based platform enables advertisers and a brand to target audiences based on their specific interests, and adds in further layers of keyword, location and time of day to widen targeting and re-targeting parameters. The platform also utilises over 10,000 social media based targeting parameters to uncover consumer behaviours and intent. UberMedia automatically optimises advertising campaigns in real-time to rebalance and improve ad performance throughout the lifespan of any campaign.
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Custom, Rich Media|
|Targeting:||Custom, Keyword, Retargeting, Time|
|Trading Models:||Self Managed|
Exceptional Women of the World celebrates the great achievements, lives and POV of the women in advertising... https://t.co/rMZKQ5pXK1(about 20 days ago)
27 percent of people are smartphone-only users https://t.co/7DnNNHQO9s(about 21 days ago)
Best practice for a business today - take advantage of data https://t.co/paHb4G5DYk(about 21 days ago)
This is how much we spent on apps last year https://t.co/XPYy4IOOam(about 21 days ago)
.@UberMedia CEO @Gladyzzz for @teamgloria_ "How Mobile Data Transforms Real World Cityscapes" https://t.co/ig24XcNJBm(about 21 days ago)
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