UberMedia

Reinventing mobile advertising

UberMedia is a mobile advertising network and platform focused on delivering customer focused insights and innovations to advertisers, to increase engagement and brand connections. Uber claims that its mobile advertising approach is ‘simply better’ and offers unique Social Signal targeting to advertisers, Real-Time data for analysis and provides monetization solutions to developers that compliment existing content and add value to users.

Key features of UberMedia’s advertising solutions are pinpoint levels of audience targeting and retargeting and RT-based automatic campaign optimisation. Uber’s proprietary based platform enables advertisers and a brand to target audiences based on their specific interests, and adds in further layers of keyword, location and time of day to widen targeting and re-targeting parameters. The platform also utilises over 10,000 social media based targeting parameters to uncover consumer behaviours and intent. UberMedia automatically optimises advertising campaigns in real-time to rebalance and improve ad performance throughout the lifespan of any campaign.

  • Pinpoint audience targeting and retargeting incorporating social behaviour, demographics and location/time of day etc
  • Dynamic ad units can be enhanced with geo-level data
  • Real-Time reporting and analytics for advertisers and developers

UberMedia Info

Platforms:Android, IOS, Mobile Web
Types:Mobile Ad Network
Models:CPA, CPC
Ad Formats:Banners, Custom, Rich Media
Key Markets:USA
Targeting:Custom, Keyword, Retargeting, Time
Trading Models:Self Managed
Tracking:Custom

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Mentions of UberMedia on the MobyAffiliates blog:

Latest Tweets from UberMedia:

  • UberMedia

    IAB Study: Desktop, Mobile and Mobile In-App Improves Cross-Media Ad Campaign Effectiveness https://t.co/Ok914xdWEI

    Retweet Reply Favorite (about 49 minutes ago)
  • UberMedia

    Over 50% of millennials make purchases on their phone: 5 reasons to be there when they call https://t.co/Q6wwbM89km

    Retweet Reply Favorite (about 5 hours ago)
  • UberMedia

    A new survey shows 52 percent of U.S. adults live in households with no landline phones https://t.co/mfG4SMfj70

    Retweet Reply Favorite (about 9 hours ago)
  • UberMedia

    Succeeding in a world of omnichannel discovery requires businesses to take stock of their customers' journeys https://t.co/nm5eXz6aXy

    Retweet Reply Favorite (about 18 hours ago)
  • UberMedia

    Ad campaigns on mobile are more likely to reach the intended demographic than those on desktop https://t.co/NM0JZVWizF

    Retweet Reply Favorite (about 23 hours ago)
Articles from the UberMedia blog:

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