UberMedia is a mobile advertising network and platform focused on delivering customer focused insights and innovations to advertisers, to increase engagement and brand connections. Uber claims that its mobile advertising approach is ‘simply better’ and offers unique Social Signal targeting to advertisers, Real-Time data for analysis and provides monetization solutions to developers that compliment existing content and add value to users.
Key features of UberMedia’s advertising solutions are pinpoint levels of audience targeting and retargeting and RT-based automatic campaign optimisation. Uber’s proprietary based platform enables advertisers and a brand to target audiences based on their specific interests, and adds in further layers of keyword, location and time of day to widen targeting and re-targeting parameters. The platform also utilises over 10,000 social media based targeting parameters to uncover consumer behaviours and intent. UberMedia automatically optimises advertising campaigns in real-time to rebalance and improve ad performance throughout the lifespan of any campaign.
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Mobile-first auto consumers use mobile because "I always have it on me" @socialtimes https://t.co/db9ZuGsdoM(about 21 hours ago)
Retarget consumers and conquest competitors with mobile location data. @michaelbhayes @bizreport https://t.co/YvgTXfZmGn(about 1 day ago)
Small screens, big engagement: 133M people watch video via smartphone each month - @nielsen https://t.co/RmpEA9nDhm(about 1 day ago)
Instant access to our path-to-purchase & mobile user data sets w/UberMedia Retail - Try it for Free https://t.co/3uP05wyvfh(about 1 day ago)
Most likely, TV is no longer the dominant screen n your target audience's household @socialtimes https://t.co/IgN6qMmRvK(about 1 day ago)