Voltari is a mobile advertising platform, based in the US, offering a smart approach to mobile advertising. The platform specialises in optimising ad campaigns from the start, and acts as a DMP, DSP and ad network in one. Campaigns run on the platform are done so in real time and benefit from in-flight modelling optimisation processes and proprietary technology to accurately target audiences. Voltari’s DMP platform is entirely mobile-specific but also integrates third-party data sources.
New campaigns created on the platform utilise audience modelling to indentify and target valuable and engaged app uses. In addition to its ‘Inflight’ optimisation processes, Voltari also provides post campaign analysis in the form of a personalised campaign ScoreCard. Campaigns can be developed for all mobile devices and OS, and ad formats supported include Rich Media and standard banner formats for tablets and Smartphone and pre-roll and interstitial ad screens. A wealth of targeting options are available including hyper-local, device, demographic/behaviour, OS and content verticals
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36% of mobile users watch vids that are 5 minutes or longer on their phones every day. #mobilefacts #mobilemarketing http://t.co/rWaFMOv4qz(about 422 days ago)
Wow! Most retail shoppers research purchases *prior* to shopping. #mobilemarketing #mobilefacts #retailmarketing http://t.co/dpx0UwCEGF(about 433 days ago)