Yahoo App Publishing is the powered by Yahoo advertising platform for mobile app publishers to monetize their apps with ads from Yahoo, Flurry and BrightRoll advertisers.
By plugging Flurry SDK, publishers can add banner, full-screen or native ads to their apps and get both the power of Flurry’s ad server to display ads in their apps and get access to Flurry Analytics. The other tools that is available on the Yahoo App Publishing ad server is Yahoo Gemini – the unified marketplace to bring mobile search and native ads together. Gemini API allows advertisers to manage complex Gemini accounts and campaigns more efficiently.
|Types:||Mobile Ad Server|
|Models:||CPA, CPC, CPI|
|Ad Formats:||Banners, Native, Video|
|Trading Models:||Self Service|
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